In 2009, I started thinking about the hosting my own live event.
But even though I had a great coach to help me plan it, her events were far larger and much more involved than anything I wanted to do…
So I held back.
Then I started feeling pressured to move forward with this idea, so I contacted a nice hotel near the airport, submitted my request to host a 3-day event there, and then nearly passed out when the 15-page contract arrived – along with a required MINIMUM commitment of $15k from me.
So I decided to toss the whole idea until I could come up with a way to do it that felt good to me – and that didn’t make my heart palpitate in fear!
I asked myself what kind of event I really wanted to do. Not what ‘everyone’ else was doing, but what felt easy, fun, and much more me…
What I came up with was this…
I didn’t want to hold it at the airport. I didn’t want to hold it at a big hotel. I didn’t want to hold it in the big city. I didn’t want to stress about filling seats or worry about paying for rooms that didn’t fill in our room block. I didn’t want to commit to thousands of dollars of food that I knew would mostly be wasted. I didn’t want to deal with sound systems and the cost and labor involved. Basically I didn’t want to do anything the way I was ‘supposed’ to.
So I started over – and by asking myself what I REALLY wanted (and following that guidance) – I found myself with a 1-page contract with no financial commitment upfront, with no commitment to paying for empty guest rooms, in a boutique hotel in a hip town near the sea.
Was I still nervous about filling seats? Sure.
Did I have lots of questions about all the things I didn’t know? Yup.
Was I afraid of what I didn’t know I didn’t know? Absolutely.
But by doing it my way, and starting from where I was realistically, I’ve successfully hosted 8 small workshops and have generated anywhere from $60k to over $100k NET every time.
I’m sharing this with you so you know I’ve been there…and I have a lot of wisdom to share with you as you plan and navigate hosting your own small live event, starting with my free training coming up next week.
Join us here:
I’m a believer in creating your own luck (thus why I don’t buy lottery tickets).
Actually I don’t usually use the word luck because I think it’s too easy for people to use it as an excuse, and not in a positive way.
I’ll share something personal here – I bristle whenever someone says to me how ‘lucky’ I am to have such well-behaved kids. Don’t get me wrong – I know how blessed I am to have two happy, healthy, whole kids. No one is more grateful for that than I am.
And yet, that comment (and similar ones) always comes across to me as if James and I had nothing to do with it, that it’s the luck of the draw that we have well-behaved (most of the time) children. Are you kidding me?
It’s the same thing in your business. I’m not ‘lucky’ to have a multiple 6-figure business. I created it, I earned it. And I did that by doing 4 things consistently:
I’m always learning something new or re-learning something I already knew. If you’re not learning, you’re not growing. If you’re not growing, your business won’t grow. The more you grow inside, the more successful your business will be. So whether I’m learning a new marketing tactic or studying ‘divine success’, I know that learning will ultimately show up in the success of my business and my life.
Of course if you don’t implement what you learn, what’s the point? I implement more often than most, which shows up in my success. I’ve also learned to delegate much more to my team which means we collectively get a lot more done. My coach’s request to you is to pick one thing you’ve been meaning to implement, either choose to do it yourself or decide who to delegate it to, pick a completion date and get it done!
You can’t create a truly lucrative business without leveraging as much of your time and your talent as possible. One way I do this is via my ‘3+’ rule. Whenever I’m trying to decide whether or not to implement something, I ask myself if I’ll be able to use whatever it is I’m considering in three or more ways.
A simple example of this is writing articles about my area of expertise. When I first started out, we would publish the articles in my ezine, make them a blog post, and submit them to article directories. Now, we do those three things as well as post a podcast, submit that to podcast directories including my Artist’s Page at iTunes, submit it to niche publications, and more.
4. Mentoring (with and to)
I’ve had at least one mentor since I was 13 years old. One of the many lessons I learned from him was that I didn’t have to go it alone, that I could ask for help and be given it without strings attached. As I grew up, I’ve had different personal and professional mentors, which is why it’s always an easy decision for me to make that investment, in both time and money, especially when it comes to my business.
And being a mentor to other women entrepreneurs is absolutely part of my path. It brings me great joy and allows me to give them the lift they need to go from where they are to where they want to be.
Which of these four resonates the most with you right now? Pick one and create your own luck by putting it into action right away.
I’ll be sharing a lot more how-to’s in my upcoming free workshop series – join us here:
If you haven’t spent a few minutes thinking about, visualizing, writing, or creating a vision board about what you want to bring into being in 2019, take at least a few minutes today to do so.
Mine is to complete my manuscript of Book #2. 🙂
Truth be told, that’s been on my dream list for more than a few years (and at least since my first book was published in 2014), but as much as I wanted to write my next book, I wasn’t really doing anything about it.
Do you have a dream like that too? Here’s what I’m doing that’s helping me stay on track that may help you too.
1. Write it down
Write down your dream every single day. I’m serious. Add this 10-second ritual to your morning to support you in achieving your dream. And handwrite it – that makes all the difference.
I write, “I’m a NY Times Bestselling Author” every single morning. Will Book #2 get me there? Who knows? But I’m setting my intention and sending it out to the Universe every single day. I won’t be surprised when it happens – giddy, but not surprised.
2. Create a container for your dream
In my case, that’s Scrivener. Scrivener is a word processor and project management tool created specifically for writers, but that really doesn’t even come close to covering what it actually can do. In my case, it gives me a separate place to write my book. Not jumbled up with Word or Pages, which creates just one long document.
Scrivener works the way my brain works. When I wrote my first book, I created a table of contents, chapter headings, and some of the front and back matter in Word. I printed those out, 3-hole punched them and put them into a physical binder. Then I would add pieces of content I’d already written by printing them, punching them and adding them to the binder wherever made the most sense. I’m a visual person and if I can see how something fits together, it’s much easier for me.
But Scrivener does that for me! I created a binder and I add chapters as I go, that I can easily re-organize however I want. And the best part is the cork board, where I can stick post-it notes of content I want to be sure to include in my books somewhere – stores or tips or concepts I want to expand on.
What container do you need for your dream? Is it specific software, or a course, or an artist’s date (like in The Artist’s Way) with yourself once a week to work on it? Is it a coach or mentor or a friend who holds you accountable? What will support you in moving steadily towards your dream?
3. Ask for help
Ok, now I’m going to get pretty woo-woo on you. I’m going to share something I learned from Christy Marie Sheldon many years ago called What Would It Take. Now, I don’t know why this works, and honestly, I don’t care. But it works for me and when my clients embrace this, it works for them too.
Here’s what you do. Think of your dream. Then ask this question to the Universe.
“What would it take for <fill in your dream>”?
An example of one of mine is: “What would it take for me to become a NY Times bestselling author?”
Now, here’s the trick. You’re NOT asking for the HOW. You’re putting it out to the Universe to send you the HOW. That may look like an idea that pops into your head, an email that shows up, the course or program or book or a conversation with someone that will help you move closer to your dream.
Sidenote: If you have a hard letting go of the HOW (like, ahem, me), this is an excellent practice for you.
I ask my WWIT when I’m getting ready in the mornings (I actually have WWIT written on my bathroom mirror to remind me) and it’s not the same every day. I ask about what’s the priority for me in that moment, so it might be “WWIT for me to manifest an extra $20k before my birthday?” or “What would it take for us to be awarded enough financial aid for the kids to stay at their school?” or “What would it take for us to find the right next cottage to book for the whole summer?”
By the way, those were ALL ones I’ve put out there and here’s what happened: I made/manifested (pick your preferred word) $22k in 6 weeks (10 weeks before my birthday). We received an award package for the kids’ tuition that was way beyond what we could have ever expected. And we’re heading into our third summer at the perfect ‘next’ cottage.
I don’t question it, I just do it. And perhaps the lack of attachment to the outcome helps too. 😉
4. 15 minutes a day
Now to get back to the practical… I work on my current dream for 15 minutes a day. I write for 15 minutes in Scrivener, usually early morning, though sometimes it happens later in the day. But I can always find 15 minutes to write even if the muse is missing and the writing is crap. Writing from a blank page is always hardest. Rewriting is easy. But you can’t rewrite it you don’t get something down first.
Sometimes I write longer than 15 minutes but never shorter. We’re 21 days into 2019 and I’m at 9069 words. At this pace, I will end up with at least 100k words by the end of this year, which roughly equals about a 210-page manuscript, which is more than enough to publish it.
How can you chunk down your dream in 15 minutes a day?
If you’re not sure, ask yourself what’s ONE thing you can do today to move forward towards your dream? If you’re still not sure, do a mind-purge of all the things it’s going to take for you to achieve your dream and keep it handy. Look at it every morning and pick one thing. Even if that one thing can’t be completed in 15 minutes, you can at least get started and keep working on it in your 15-minute dream-achieving time, right?
There you have it. This is how I make stuff happen. A little woo and a little practical equals a lot of dream-achieving. Try it, and let me know what happens!
This year was another “float” year. After my Dad’s passing just after Thanksgiving 2017, I didn’t realize how much that would take out of me, emotionally, mentally and physically, and I spent most of 2018 just trying to hold it together, be there for my family, and stay afloat in my business.
I’m grateful that my business did stay afloat, especially because I didn’t have it in me to do all the things I planned to do. After our summer at the lake, I finally started to feel like I had my feet back under me, and was emotionally and mentally able to get back in the game, which I know is what my Dad would have wanted.
Out With The Old, In With The New
I had decided after my last live event that I needed a break from it. I had been leading a 3-day live event every year since 2010, and even though I tightened it up to 2 days last year, I really just needed to let it go for a year, re-evaluate it, and decided if it was really something I wanted to do anymore. I realized that I had been doing it for a couple of years just because the attendees wanted it (which is not a bad problem to have) instead of it being enough of a return on my investment as well.
Instead, I decided that I was finally going to launch my Lively Biz Business Club membership in November. I started seeding it and pulling together all the launch details, building the wait list, and developing the membership site itself. I put a ton of time, energy and effort into this launch, especially during the open cart week, and it paid off. I also got a lot of comments on how impressive the launch was, and I share that only because it was a live launch, where I literally was going live with the videos and emails every day – it wasn’t a polished and queued-up kind of launch. Although it was scary to decide not to do my live event this year (because it did bring in a big chunk of revenue for me), not doing it was absolutely the right decision for me.
Much like not doing my live event, I also knew I needed to work with less clients one-on-one or in smaller packages, so that I could truly serve them with the capacity I had while I moved through the grieving process.
I renewed private client contracts with those I truly love working with, and basically only offered short-term packages to new clients, like my 3-hour Business Breakthrough virtual retreats. I’ve been consciously lowering the number of clients I work with 1:1 over the last few years, from 12 to 8 to 5, because I’ve wanted to tip the scales back to being able to serve a lot more people in the membership. At the moment, I’m only working privately with two clients, which gives me the capacity to focus on the Lively Biz Business Club members and the growth of the membership – and that combination feels really right.
I’ve heard (via IttyBiz’s astro guide) that 2019 is going to be a great year for getting things off the ground and growing, and after 2018 being such a drag, I’m jumping on this bandwagon!
For Lively Biz, that means hitting 100+ members in the Club before summer, a full Lively Biz Accelerator program (we’re almost there already), a handful of openings for Business Breakthrough virtual retreats, my second book written and published (I’ve already written 8776 words!), a reboot and fresh launch of my podcast, hiring another team member to help with back-end stuff, and three brand-new virtual workshops. It also means continuing to tip the scales back from 1:1 to 1:many so that I can inspire and inform a lot more women business owners with creating their own priority-based and profitable online business in less than part-time hours.
I’m spending time during this pause between Christmas and New Year’s in a more in-depth review of business – and life – and I invite you to do the same. There are things I want to acknowledge, thank and release from 2018 – a lot of things actually – and things I want to bring into being in 2019.
When James lights the fire as we get ready to ring in the new year, I’ll be ceremoniously burning a list of those things I’m ready to release, while posting the things I most want to welcome in my office where I can see it every day as I do the work – both inner and outer – of continuing to create the lifestyle business I most desire in the year ahead and beyond.
In the meantime, know I’m wishing you and yours all good things in 2019!
cheers & xoxo,
While the message and the market of your business may be different, there are some stumbling blocks that seem to pop up for even the seasoned entrepreneur.
Here are four of the ones that I frequently coach on with my private clients:
1. Not moving ahead even when they know what to do.
Almost always, this is a fear-based immobility. Whether it’s fear of failure or fear of success (the later seems more prevalent for entrepreneurs, including myself).
We come up with all kinds of excuses as to why something isn’t getting done, but most often it has nothing to do with anything other than fear of the possible result of moving forward.
If you’re afraid of failing, remember that in our online world, we get to test things out with very little risk. My favorite strategy is to ‘fail fast’. Put it out there, see what happens, tweak until you get the result you want.
If you’re afraid of success, then you need to take a look at your Big Money Why (BMW – see #4) to see how you can make it more powerful and motivating (tip: money is never enough of a motivator, believe it or not). And you need to put a process in place for how you will handle the abundance that’s too come.
2. Being self-disciplined enough to make and stick to self-imposed deadlines.
The wonderful thing about being an entrepreneur is that you’re your own boss. The tricky thing about that is most, if not all, of our deadlines are self-imposed. Which makes them very easy to move, doesn’t it? I know because I’ve struggled with this one more than once.
If we go back to knowing what your emotionally driven motivator is for the success you desire, you’ll be more likely to stick to those self-imposed deadlines – but only if that BMW is strong enough.
Here’s a simple but very powerful tip for you in sticking to your own deadlines: Make them public. When I launched my first info-product, I told my ezine list that they would be able to buy it on a certain date, which gave me about 3 weeks to get it done. And done it was.
3. Claiming leadership status and fully stepping into the role of the CEO of your business.
Once an entrepreneur gets the foundational pieces in place for their business, it’s actually easy to stay in the start-up phase, because it’s comfortable. And because often they don’t know what the next step is, what the next layer of the business should look like, to take them to the next level.
The sooner they can take on the leadership role, by becoming the CEO of their business (even if they don’t call themselves that), the faster the growth of both the entrepreneur and the business.
One of the ways you can step more fully into that role is by delegating. So if you’ve been in business for a couple of years and you’re still doing too much of the managing of it, and especially if you’re doing all the admin work, and you haven’t hired an assistant yet, it’s time. Start with one small project and add from there.
For every task in your business, ask yourself, “Is this something I should be doing?”
Because remember, even if you CAN do something doesn’t mean you SHOULD.
If the answer is no, then pass it off to a capable assistant.
4. Having an emotionally driven motivator for your Big Money Why (BMW).
This is probably the most important one…
Money is NOT enough of a motivator, no matter how much you want it, or are attached to the ’6-Figure’ or “million-dollar’ mark. There has to be a reason behind wanting it, something that is so strong that it drives you and the business forward, no matter what.
If you find things aren’t moving as quickly as you’d like, or it feels too hard much of the time, or you just aren’t using your time and talent effectively, take a look at your Big Money Why. And if you haven’t done this before, then that’s your coaching homework.
In as much detail as possible, write out why you want the financial success you do. Is it to give to your family, is it to give to others, is it to create a charitable foundation, is it to take care of elderly parents, is it to enable your children to get the best education you can give them, is it to travel and expand your world view, is it to buy a nicer home for your family, is it to give experiences to those you love – they are a thousand reasons why, but you need to be very clear of what they are for YOU before you can make them happen.
At my annual Online Business Breakthrough Workshop, we focused a whole session on your Big Money Why, and it’s one of the most powerful sessions for shifting the attendees into passionate action in their business.
This year, we’ll be doing this session virtually as part of my Lively Biz Business Club.
Click here to get on the wait-list to be first to find out when the Club officially opens
I love to know how this resonates with you – share with me your thoughts below…
I am a big believer in making decisions and moving forward while course-correcting along the way.
And one of the ways I know my business grows is through making decisions and setting clear intentions.
So every summer while we’re at the lake, I review the last business year, releasing anything that no longer feels good and right for where I’m headed, and take with me the lessons and insights learned along the way while I set new intentions.
Then I get really practical. 😉
I decide what my intentions are for moving closer to my business and lifestyle goals and the big picture decisions that will help get me there. I share these in-depth with my private clients, so I thought it might be helpful to give you an idea of what I mean too.
For this business year (for me that’s September-May, with summer being allocated to travel, rest, and creative space), here’s what I’ll be focused on:
1. List Growth.
I’ll be leading a List-Building Mastery monthly training because I’m a firm believer based on my own experience and that of my clients that growing your list supports a thriving business. I’ll be focusing on specific strategies to growing my lists consistently each and every month, so that’s what I’ll be doing with private clients too.
If you don’t know Don Miller’s work, I strongly suggest you check it out here. I’ve been working through this material this summer and it’s been very helpful for gaining so much clarity and definition around what I do and for whom that I’ll be using it with clients this year specifically as well. Don’s free information is a super-helpful place to start if you know you need help in clarifying your message (and don’t we all?).
3. Facebook Growth.
Because Facebook is my main social media channel for connecting with more of my audience, I’ll be working on growing my Facebook page and group and will be sharing what’s working for me, my before-and-after results, and more with private clients. (My personal not-so-secret weapon for all-things-Facebook? Rachel Miller – check her out here).
I see this as imperative to growing my brand-new Lively Biz Business Club membership, which leads me to…
The Lively Biz Business Club launches this fall (private clients get membership for free, of course), so it’s going to be a lot of membership-focused stuff going forward! I’ve been a part of Stu McLaren’s Tribe for the past few years and it’s been invaluable for helping me create the foundation for what will ultimately be one of my two main revenue streams.
So now that I’ve covered the tangibles, a piece that’s even more important going forward is this…
5. Money Mindset
Yeah, that old clunker is still kicking around. With so much of my mental and emotional energy focused on intense family matters the last 18 months, much of the time I was just letting the flow take me and support me.
That said, without any effort on my part going forward from here, I’m not going to get where I most want to be!
My plan this summer was to focus some time on learning new business growth strategies and making a plan of action for the fall because that’s what I do and what I’m really good at.
However, I found myself reading three different books on money, re-opening a course I invested in over a year ago, and listening to inspirational audiobooks on my walks along the water (namely Rachel Hollis’ Girl, Wash Your Face and Tosha Silver’s Outrageous Openness – both excellent).
So, there you have it – a peek inside what’s happening here at Lively Biz.
I’d love to know what decisions you’re making and intentions you’re setting as well, so please share in the comments. 🙂