3 Simple Steps to Fantastic Testimonials

What’s the first thing you look for when buying a product, program or service online? Ok, after the price? 😉

That’s right – testimonials! Rave reviews from other people who’ve used it can make a huge difference in whether or not you take out your credit card, right?

When potential clients or customers visit your website, they want to see the same thing. It makes them feel that much more comfortable that they’re making a good choice in handing over their money to you. Make it easier for them to buy (and easier for you to make a sale) by including testimonials for everything you offer.

But not just any nice words will do. You want your testimonials to be results-based to do the selling for you. Here’s what I mean:

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Strapped for Cash? 7 Ways to Have a Sale Today

Want to encourage people on your email list to buy one (or more) of your products or programs sooner than later? Have a sale! I’m sharing 7 super-simple ways that you can provide great value to your audience while bringing in a great profit for you at the same time!

7 Ways to Have a Sale Today

1. Half-Off Sale

Offer your product or program for 50% off its usual price. That may seem like a big discount – and it is – which means that many more people are likely to buy it.

Or go one step further and offer all your products or programs at 50% off (except any one-on-one work with you, of course!).

I’ve been thinking about buying a few products over the past year from one site, and when they had a 50% off sale recently, I jumped at the chance to buy not just one, but three products for half-price. Give your list the chance to do the same.

 

2. Close-Out Sale

Do you have a product or a program that you are no longer going to offer, perhaps to make room for some new offerings? Or are you coming out with a new version of one of your offerings? Have a close-out sale by offering a deep discount.

As an added bonus, you could then offer those people who bought your offering at the close-out price that same amount in a discount if they buy the new version.

Here’s a bit of inspiration for you: One of my close-out sales brought me over $10k in less than a week.

 

3. Re-Gift Sale

Remember the Seinfeld episode about re-gifting? Do something similar for the stock of any of your products that have been returned. “Re-gift” the ones in good condition to a new buyer for a discount.

 

4. VIP Sale

Offer a coupon or promo code ONLY to your email list, or to your clients, or to those people who have bought from you before, that’s good towards the purchase of any one or all of your offerings. You can set this up in your shopping cart system very easily, so there’s no other extra work on your part.

 

5. Free Shipping Sale

Offer free shipping on any of your physical products for a limited time, or offer free shipping on all orders over a certain amount.

Personally, if I’m looking to purchase something online, I always search for (and almost always find) a ‘free shipping’ code before I buy.

 

6. Bonus Sale

Add a valuable bonus or two to your offering for a limited time. It can be something you’ve created or something from one of your colleagues that your niche would benefit from.

Leverage this kind of sale by doing a “bonus sale swap” with a colleague, where they would offer a bonus from you and vice versa. Your own sale will bring you cash, and your bonus offering for your colleague’s sale will bring you more subscribers to your list, which will ultimately bring you more cash.

 

7. Just Because Sale

This is a favorite of mine – having a sale just because – it’s your birthday, you want to show your gratitude to your list, it’s the 1, 5, or 10 year anniversary of when you went into business for yourself, or for any other reason you can think of.

Having a sale WILL bring in more immediate cash, but there are some cautions to take when doing so too. Only have a sale occasionally, and when you do, have a compelling reason for it. Otherwise, if it seems you’re always having a sale, you’re planting a seed in your potential buyer’s mind that your offerings may not be worth their regular price.

So, which kind of sale are you going to have to put some extra cash in your pocket today? Share with me in the comments.

Feel free to share this post with your friends and colleagues via the buttons below too – thanks!

 

PS: There are definitely some nuances to making a sale be really successful for you, and that’s something we talk about in the Lively Biz Business Club (my most affordable coaching option). To find out more, be sure to get on the wait list here today, ok?

7 Quick Ways to Content For Your Readers

 

Ever sit down to write a blog post or an email to your list and be at a loss as to what to say? It happens to the best of us, so I thought I’d share some of the ways that I get unstuck when that happens to me.

7 Quick Ways to Content

 

1. Offer Your Client Success Stories
You’ll see me implement this idea fairly often, where I’ll share a common struggle among my private clients and offer some solutions. You can take this a level deeper and offer a ‘case study’ of a specific client who had a specific challenge that you helped solve and turn that into your content to share with your readers.

 

2. Pick 3 of Your Most FAQs
Something I also encourage my clients to do is continually ask their market what it wants help with. As you do this you’ll see a common thread of frequently asked questions from your readers. Highlight three or so of those in your post with your solutions.

 

3. Share Your Cutting Edge Knowledge
When you learn something new that will help your clients, share that information with your readers as well. Not only will this help you be viewed as an expert, your readers will be grateful for not having to do this work themselves.

 

4. Offer Your Top 5
Writing a quick ‘5 Top Tips’ is an easy way to get an article written fast. Pick a topic, then five points about the topic you want to make, and write 2-3 sentence for each point. With a brief intro and closing paragraph, you’re done.

 

5. Interview Well-Known Colleagues
Send an email request to a handful of well-known colleagues in your field whose work complements yours asking to interview them for your readers. Ask them five questions via email and then post the interview. They get free exposure and you get valuable content to share with your readers.

 

6. Do an Ask (Insert Your Name Here) Column
Periodically ask you readers to send you questions that you can answer for them in future issues. When you find yourself stuck for content ideas, pull these out and answer one or two. These are great idea sparkers and even better, you are giving information your readers specifically asked for.

 

7. Run a Reprint
Use this strategy when you’re pressed for time or when you’re going on vacation. There’s nothing wrong with reprinting a favorite piece of content. Your current readers will appreciate the refresher and your content will be new to your newer subscribers.

 

Print this list out and keep it nearby so the next time you sit down to write you’ll have 7 quick ways to come up with valuable content for your readers.

 

I’d love to hear how you come up with content for your readers too! Please comment below – and also feel free to share this with your friends and colleagues via the buttons below too – thanks!

Thinking about hosting your own live event?

In 2009, I started thinking about the hosting my own live event.

But even though I had a great coach to help me plan it, her events were far larger and much more involved than anything I wanted to do…

So I held back.

Then I started feeling pressured to move forward with this idea, so I contacted a nice hotel near the airport, submitted my request to host a 3-day event there, and then nearly passed out when the 15-page contract arrived – along with a required MINIMUM commitment of $15k from me.

Gulp. 😟

So I decided to toss the whole idea until I could come up with a way to do it that felt good to me – and that didn’t make my heart palpitate in fear!

I asked myself what kind of event I really wanted to do. Not what ‘everyone’ else was doing, but what felt easy, fun, and much more me…

What I came up with was this…

I didn’t want to hold it at the airport. I didn’t want to hold it at a big hotel. I didn’t want to hold it in the big city. I didn’t want to stress about filling seats or worry about paying for rooms that didn’t fill in our room block. I didn’t want to commit to thousands of dollars of food that I knew would mostly be wasted. I didn’t want to deal with sound systems and the cost and labor involved. Basically I didn’t want to do anything the way I was ‘supposed’ to.

So I started over – and by asking myself what I REALLY wanted (and following that guidance) – I found myself with a 1-page contract with no financial commitment upfront, with no commitment to paying for empty guest rooms, in a boutique hotel in a hip town near the sea.

Was I still nervous about filling seats? Sure.

Did I have lots of questions about all the things I didn’t know? Yup.

Was I afraid of what I didn’t know I didn’t know? Absolutely.

But by doing it my way, and starting from where I was realistically, I’ve successfully hosted 8 small workshops and have generated anywhere from $60k to over $100k NET every time.

I’m sharing this with you so you know I’ve been there…and I have a lot of wisdom to share with you as you plan and navigate hosting your own small live event, starting with my free training coming up next week.

Join us here:

https://aforest.lpages.co/psewebinar/

About Being Lucky…

I’m a believer in creating your own luck (thus why I don’t buy lottery tickets).
 
Actually I don’t usually use the word luck because I think it’s too easy for people to use it as an excuse, and not in a positive way.
 
I’ll share something personal here – I bristle whenever someone says to me how ‘lucky’ I am to have such well-behaved kids. Don’t get me wrong – I know how blessed I am to have two happy, healthy, whole kids. No one is more grateful for that than I am.
 
And yet, that comment (and similar ones) always comes across to me as if James and I had nothing to do with it, that it’s the luck of the draw that we have well-behaved (most of the time) children. Are you kidding me?
 
It’s the same thing in your business. I’m not ‘lucky’ to have a multiple 6-figure business. I created it, I earned it. And I did that by doing 4 things consistently:
 
1. Learning
 
I’m always learning something new or re-learning something I already knew. If you’re not learning, you’re not growing. If you’re not growing, your business won’t grow. The more you grow inside, the more successful your business will be. So whether I’m learning a new marketing tactic or studying ‘divine success’, I know that learning will ultimately show up in the success of my business and my life.
 
2. Implementing
 
Of course if you don’t implement what you learn, what’s the point? I implement more often than most, which shows up in my success. I’ve also learned to delegate much more to my team which means we collectively get a lot more done. My coach’s request to you is to pick one thing you’ve been meaning to implement, either choose to do it yourself or decide who to delegate it to, pick a completion date and get it done!
 
3. Leveraging
 
You can’t create a truly lucrative business without leveraging as much of your time and your talent as possible. One way I do this is via my ‘3+’ rule. Whenever I’m trying to decide whether or not to implement something, I ask myself if I’ll be able to use whatever it is I’m considering in three or more ways.
 
A simple example of this is writing articles about my area of expertise. When I first started out, we would publish the articles in my ezine, make them a blog post, and submit them to article directories. Now, we do those three things as well as post a podcast, submit that to podcast directories including my Artist’s Page at iTunes, submit it to niche publications, and more.
 
4. Mentoring (with and to)
 
I’ve had at least one mentor since I was 13 years old. One of the many lessons I learned from him was that I didn’t have to go it alone, that I could ask for help and be given it without strings attached. As I grew up, I’ve had different personal and professional mentors, which is why it’s always an easy decision for me to make that investment, in both time and money, especially when it comes to my business.
 
And being a mentor to other women entrepreneurs is absolutely part of my path. It brings me great joy and allows me to give them the lift they need to go from where they are to where they want to be.
 
Which of these four resonates the most with you right now? Pick one and create your own luck by putting it into action right away.
 
I’ll be sharing a lot more how-to’s in my upcoming free workshop series – join us here:
 

2 Woo-Woo Moves & 2 Practical Steps to Reaching Your Dream this Year

 

What’s your dream?
 

If you haven’t spent a few minutes thinking about, visualizing, writing, or creating a vision board about what you want to bring into being in 2019, take at least a few minutes today to do so.

Mine is to complete my manuscript of Book #2. 🙂

Truth be told, that’s been on my dream list for more than a few years (and at least since my first book was published in 2014), but as much as I wanted to write my next book, I wasn’t really doing anything about it.

Do you have a dream like that too? Here’s what I’m doing that’s helping me stay on track that may help you too.

1. Write it down

Write down your dream every single day. I’m serious. Add this 10-second ritual to your morning to support you in achieving your dream. And handwrite it – that makes all the difference.

I write, “I’m a NY Times Bestselling Author” every single morning. Will Book #2 get me there? Who knows? But I’m setting my intention and sending it out to the Universe every single day. I won’t be surprised when it happens – giddy, but not surprised.

2. Create a container for your dream

In my case, that’s Scrivener. Scrivener is a word processor and project management tool created specifically for writers, but that really doesn’t even come close to covering what it actually can do. In my case, it gives me a separate place to write my book. Not jumbled up with Word or Pages, which creates just one long document.

Scrivener works the way my brain works. When I wrote my first book, I created a table of contents, chapter headings, and some of the front and back matter in Word. I printed those out, 3-hole punched them and put them into a physical binder. Then I would add pieces of content I’d already written by printing them, punching them and adding them to the binder wherever made the most sense. I’m a visual person and if I can see how something fits together, it’s much easier for me.

But Scrivener does that for me! I created a binder and I add chapters as I go, that I can easily re-organize however I want. And the best part is the cork board, where I can stick post-it notes of content I want to be sure to include in my books somewhere – stores or tips or concepts I want to expand on.

What container do you need for your dream? Is it specific software, or a course, or an artist’s date (like in The Artist’s Way) with yourself once a week to work on it? Is it a coach or mentor or a friend who holds you accountable? What will support you in moving steadily towards your dream?

3. Ask for help

Ok, now I’m going to get pretty woo-woo on you. I’m going to share something I learned from Christy Marie Sheldon many years ago called What Would It Take. Now, I don’t know why this works, and honestly, I don’t care. But it works for me and when my clients embrace this, it works for them too.

Here’s what you do. Think of your dream. Then ask this question to the Universe.

“What would it take for <fill in your dream>”?

An example of one of mine is: “What would it take for me to become a NY Times bestselling author?”

Now, here’s the trick. You’re NOT asking for the HOW. You’re putting it out to the Universe to send you the HOW. That may look like an idea that pops into your head, an email that shows up, the course or program or book or a conversation with someone that will help you move closer to your dream.

Sidenote: If you have a hard letting go of the HOW (like, ahem, me), this is an excellent practice for you.

I ask my WWIT when I’m getting ready in the mornings (I actually have WWIT written on my bathroom mirror to remind me) and it’s not the same every day. I ask about what’s the priority for me in that moment, so it might be “WWIT for me to manifest an extra $20k before my birthday?” or “What would it take for us to be awarded enough financial aid for the kids to stay at their school?” or “What would it take for us to find the right next cottage to book for the whole summer?”

By the way, those were ALL ones I’ve put out there and here’s what happened: I made/manifested (pick your preferred word) $22k in 6 weeks (10 weeks before my birthday). We received an award package for the kids’ tuition that was way beyond what we could have ever expected. And we’re heading into our third summer at the perfect ‘next’ cottage.

I don’t question it, I just do it. And perhaps the lack of attachment to the outcome helps too. 😉

4. 15 minutes a day

Now to get back to the practical… I work on my current dream for 15 minutes a day. I write for 15 minutes in Scrivener, usually early morning, though sometimes it happens later in the day. But I can always find 15 minutes to write even if the muse is missing and the writing is crap. Writing from a blank page is always hardest. Rewriting is easy. But you can’t rewrite it you don’t get something down first.

Sometimes I write longer than 15 minutes but never shorter. We’re 21 days into 2019 and I’m at 9069 words. At this pace, I will end up with at least 100k words by the end of this year, which roughly equals about a 210-page manuscript, which is more than enough to publish it.

How can you chunk down your dream in 15 minutes a day?

If you’re not sure, ask yourself what’s ONE thing you can do today to move forward towards your dream? If you’re still not sure, do a mind-purge of all the things it’s going to take for you to achieve your dream and keep it handy. Look at it every morning and pick one thing. Even if that one thing can’t be completed in 15 minutes, you can at least get started and keep working on it in your 15-minute dream-achieving time, right?

There you have it. This is how I make stuff happen. A little woo and a little practical equals a lot of dream-achieving. Try it, and let me know what happens!

 

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