How to Overcome the 4 Most Common Struggles of Every Entrepreneur

4 Most Common Struggles of EntrepreneursWhile the message and the market of your business may be different, there are some stumbling blocks that seem to pop up for even the seasoned entrepreneur.

Here are four of the ones that I frequently coach on with my private clients:

1. Not moving ahead even when they know what to do.

Almost always, this is a fear-based immobility. Whether it’s fear of failure or fear of success (the later seems more prevalent for entrepreneurs, including myself).

We come up with all kinds of excuses as to why something isn’t getting done, but most often it has nothing to do with anything other than fear of the possible result of moving forward.

If you’re afraid of failing, remember that in our online world, we get to test things out with very little risk. My favorite strategy is to ‘fail fast’. Put it out there, see what happens, tweak until you get the result you want.

If you’re afraid of success, then you need to take a look at your Big Money Why (BMW – see #4) to see how you can make it more powerful and motivating (tip: money is never enough of a motivator, believe it or not). And you need to put a process in place for how you will handle the abundance that’s to come.

2. Being self-disciplined enough to make and stick to self-imposed deadlines.

The wonderful thing about being an entrepreneur is that you’re your own boss. The tricky thing about that is most, if not all, of our deadlines are self-imposed. Which makes them very easy to move, doesn’t it? I know because I’ve struggled with this one more than once.

If we go back to knowing what your emotionally driven motivator is for the success you desire, you’ll be more likely to stick to those self-imposed deadlines – but only if that BMW is strong enough.

Here’s a simple but very powerful tip for you in sticking to your own deadlines: Make them public. When I launched my first info-product, I told my ezine list that they would be able to buy it on a certain date, which gave me about 3 weeks to get it done. And done it was.

3. Claiming leadership status and fully stepping into the role of the CEO of your business.

Once an entrepreneur gets the foundational pieces in place for their business, it’s actually easy to stay in the start-up phase, because it’s comfortable. And because often they don’t know what the next step is, what the next layer of the business should look like, to take them to the next level.

The sooner they can take on the leadership role, by becoming the CEO of their business (even if they don’t call themselves that), the faster the growth of both the entrepreneur and the business.

One of the ways you can step more fully into that role is by delegating. So if you’ve been in business for a couple of years and you’re still doing too much of the managing of it, and especially if you’re doing all the admin work, and you haven’t hired an assistant yet, it’s time. Start with one small project and add from there.

For every task in your business, ask yourself, “Is this something I should be doing?”

Because remember, even if you CAN do something doesn’t mean you SHOULD.

If the answer is no, then pass it off to a capable assistant.

4. Having an emotionally driven motivator for your Big Money Why (BMW).

This is probably the most important one…

Money is NOT enough of a motivator, no matter how much you want it, or are attached to the ’6-Figure’ or “million-dollar’ mark. There has to be a reason behind wanting it, something that is so strong that it drives you and the business forward, no matter what.

If you find things aren’t moving as quickly as you’d like, or it feels too hard much of the time, or you just aren’t using your time and talent effectively, take a look at your Big Money Why. And if you haven’t done this before, then that’s your coaching homework.

In as much detail as possible, write out why you want the financial success you do. Is it to give to your family, is it to give to others, is it to create a charitable foundation, is it to take care of elderly parents, is it to enable your children to get the best education you can give them, is it to travel and expand your world view, is it to buy a nicer home for your family, is it to give experiences to those you love – they are a thousand reasons why, but you need to be very clear of what they are for YOU before you can make them happen.

Inside the Lively Biz Business Club, we focus a lot on your Big Money Why, as it’s one of the most powerful exercises for shifting the members into passionate action in their business.

Click here to get on the wait-list to be first to find out when the Club re-opens

Because of snow days…

Lights flashing through the bedroom windows, the scrape of the plow as it clears the snow from the driveway – ah, the sounds of a 4:30am wake-up call… 😉

As I write this, we’re in our first real snowstorm of the season, and while normally it would have been a snow day for the kids, they had to make a quick shift to remote learning this week due to their first positive case, so alas… no day off just yet.

It reminds me, though, of one of the very reasons I wanted to be my own boss…

and that was so I could skip the stress when the kids’ schools called a snow day (which happens quite frequently in the northeast).

I didn’t have to get permission from a boss to take the day off or use a personal or vacation day.

I’ve never had to have a discussion with my husband about who was going to stay home from work to be with the kids.

Plus, come on, snow days are just FUN. 😉

So, after the kids finish classes today, maybe we’ll go play in the snow, or (more likely ;-)), maybe we’ll light a fire and watch a movie – just because we can.

And I LOVE that about my business – the flexibility of it, the freedom of it… and that’s probably one of the reasons you’re your own boss too.

This year has likely been one when you’ve needed to have a lot of flexibility, especially if your kids have been remote learning, or if other members of your family needed care, or if your own business was forced to change due to the pandemic.

Wherever you are today, I firmly believe that our best times lay ahead.

I’ve been spending time, energy and money in preparing to both make that happen and enjoy it when it does.

I’ve simply refused to let this time in lockdown be in vain.

So while we may not be able to control what’s happening externally, we CAN control what happens in our business and our life.

I’d love to share more about this with you in my free mini-workshop that’s coming up soon.

I’m calling it the Online Business Reset – because I believe that’s exactly what we all need as we turn the calendar to a new year…

… a reset that includes more freedom and flexibility for you. 

Reserve your free spot here

If this was helpful, I’d love it if you’d share it using the buttons below – thanks so much!

The snow as it piles up in our backyard this morning….

5 Simple Steps to Creating a Fresh Compelling Lead Magnet

Is your current Lead Magnet in need of a refresh or replacement?

Here’s the thing…

If you don’t have a really compelling free Lead Magnet to offer to your audience, you won’t have an audience to make your paid offer to.

My first Lead Magnet was ugly and had too much content.

But that Lead Magnet was the key to my converting over 40% to those who opted-in into buyers of my first digital product.

If you don’t get this piece right, it’s an uphill battle.

Here are 5 simple steps to creating a fresh and compelling Lead Magnet:

Step 1. Choose it

Before you create a new free content opt-in, be sure it’s something your audience wants. If you don’t know what that is, just ask them.

Ask your prospects a simple, open-ended question, like “What’s your biggest challenge with building your business online?” or “What’s the one thing you’d like to learn more about that relates to balancing your work and family life?”

Tailor the question to your area of expertise and use the answers you get to help spark ideas for your new freebie.

Remember, your market will tell you what it wants, if you’ll just ask them. 😉

Step 2: Write it

Once you know the topic of your freebie based on your research, it’s time to write it.

(Even if you’re filming a video, you’ll still need some form of written content to to help your viewers consumer your content – plus it doubles as your script).

I find the easiest way to create new content is to write an outline first and then fill it in.

Remember to keep it short so your reader actually consumes your content.

Step 3. Design it

Once you’re done writing your content, decide how to package it for your subscriber.

Here’s some of the most simple and highest-converting options:

Quiz
Checklist
Cheat Sheet
Short Guide
One-Page Blueprint
MP3
Infographic

If design is not your forte, use Canva.com

Step 4. Deliver it

Once your freebie is ready to be released, create your opt-in page and thank you page and connect it to your email list service provider.

To make the entire process a snap, I highly recommend Leadpages. http://leadpages.pxf.io/c/491472/390538/5673

Step 5. Promote it

Yay! You’ve done the hard work, so now it’s just a matter of letting your market know that your fresh and compelling Lead Magnet is available.

The first thing I like to do is send it to my existing list (it’s a surprise bonus to them for already being on my list) and share it in my paid program groups. I’ll ask them to share the Lead Magnet with their circles as well.

Then we set up an automated system for sending out the Lead Magnet promos on a consistent basis so we can consistently build my list.

There you have it… 5 simple steps to creating a fresh compelling Lead Magnet!

When yours is ready, I’d love to see it. Feel free to share it inside our free Facebook community here:

https://www.facebook.com/groups/livelybiz/

I’m leading a workshop in this topic soon and we’re gathering an “I’m interested” list – click here if you’re interested too

If this was helpful, I’d love it if you’d share it using the buttons below – thanks so much!

Let’s Get Visible!

Happy 2020!!

I hope your new year is off to a roaring start and you know where you’re headed when it comes to growing your Lifestyle Business!

One of my goals for 2020 is to 10x my audience growth, and in celebration of that, I’ve kicked off a new FB Live series called…

Let’s Get Visible! 😉

In this series, I’ll be sharing with you tips, tools, resources and more about how you can grow your audience (without working harder!) this year too.

Here’s what’s in the first video:

Are you not reaching enough of your audience?

Do you catch yourself saying, “I know I need to build my list, my social media following, my networking efforts, but…”

In this video, I’m sharing one of the biggest reasons why you’re not growing your audience and what to do first to overcome this hurdle.

As a lifestyle entrepreneur, I know you may feel like this should be easy – and it can be – but until you get handle on why it’s not happening, you’ll continue to spin.

Watch below for more!

Let's Get Visible!

Are you not reaching enough of your audience?Do you catch yourself saying, "I know I need to build my list, my social media following, my networking efforts, but…"In this video, I'm sharing one of the biggests reasons why you're not growing your audience and what to do first to overcome this hurdle.As a lifestyle entrepreneur, I know you may feel like this should be easy – and it can be – but until you get handle on why it's not happening, you'll continue to spin.If you want to dive deeper on this, I've got a brand-new course coming, and you can get on the early notification list for it here:https://aforest.lpages.co/ft2t-interest-list/

Posted by Lively Biz with Alicia Forest on Thursday, January 9, 2020

 

If you want to dive deeper on this, I’ve got a brand-new course coming, and you can get on the early notification list for it here:

https://aforest.lpages.co/ft2t-interest-list/

If you’ve found this video valuable, I’d love to know your thoughts via the comments below and if you’d share it via the share buttons below with your friends and colleagues too, I’d be grateful – thanks!!

5 Critical Keys to a Viable Target Market

Picking a group of people as your target market is a critical foundational piece for building a really successful lifestyle business.

But you knew that already, right? 😉

Because once you do, your marketing messages become very clear and targeted, you know exactly how to talk to this group because you can speak their language, and it makes it much easier for others to refer business to you.

That being said, once you’ve chosen a group of people to work with, you’ll want to make sure that it’s a viable one to sustain your business for the long-term.

It’s fantastic to be passionate about your target market, but if those people don’t have money to spend on your offerings, or there’s simply not enough of them, you’re not going to be able to grow and sustain a business based on it.

Here are 5 keys to look for to decide if a target market is a viable one for your business:

1. They are easy to find and reach.

Can you think of three places (online or off) where your target market gathers, whether it’s in a formal or informal fashion? Can you get easy access to them?

2. They hang out in some organized fashion.

Are there memberships, associations, and organizations made up of your target market? Is there a list of members that you can access?

3. There are enough of them.

Your target market has to be large enough to sustain your business for the long haul. It’s great to have a highly specialized niche that’s small, but if you do, see #4.

4. They have money.

In order for you to stay in business, your target market has to have enough money to pay for your offerings. In addition, they need to understand the value of what it is that you’re offering in order to invest that money with you. In other words, do they need to be educated about how your offerings will serve them in some way, or do they already get it?

5. They have a problem worth solving.

Every target market has struggles and challenges. But in order for you to build a viable business within that market, they have to have problems that they will “pay anything, do anything” to get solved. Be sure to listen to the conversations the people in your target market are having to understand what they are struggling with the most to create the solutions they are willing to pay for.

As you do your target market research, grab this free handy checklist to make sure it meets all 5 of these critical components.

In the Lively Biz Business Club, there’s several trainings on how to figure out who you are most meant to serve, how to find them and connect with them, and how to create products and programs they most want to buy to from you.

Click here to find out more

 

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5 Free & Easy Ways to Get Traffic to Your Website

Unfortunately, when it comes to your website, the “if you build it, they will come” strategy just doesn’t work. Fortunately, there are many ways to drive high-quality traffic to your website for free. The following 5 strategies will show you how.

5 Free & Easy Ways to Get Traffic to Your Website

1. Optimize your site for the search engines

You’d have to be a full-time SEO expert to keep up with all the changes the major search engines make, but there are a few basic things you can do to help your site come up for relevant searches. Here are 3 basic SEO traffic strategies to get you started:

a. Define your keywords

This is how people find your business online. The trick is to find keywords that are highly relevant to what you offer and popular enough that they will attract decent traffic to your site, but not so competitive that you can’t rank well using them. Use your keywords in your web page copy and blog posts.

b. Create your meta-tags

This is how the search engines “read” your site. Put your keywords in your meta-tags on each page of your website.

c. Create your meta-description

Your meta description usually summarize what your site is about, and it’s what Google will show as a snippet in the search results.

For example, mine says: Lively Biz programs help you design a priority-based online business that moves your income from 0K to $8k+ a month consistently in less than part-time hours.

You can do this very easily right inside your WordPress dashboard with Yoast (the free version works great!).

 

2. Post on Medium

I love Medium for repurposing my content because it gets me in front of new readers who then visit my website and are invited to join my email list.

Medium makes it super easy to import your existing blog posts. Then you just add a call-to-action at the end that directs your readers to your website.

Here’s my Medium page so you can see what I mean –> https://medium.com/@aliciaforest

 

3. Be a bonus participant

As a traffic-building technique, offer one of your valuable digital products as a bonus to a colleague’s launch.

For example, I often will offer my 101 Ways to Attract & Keep an Abundance of Clients & Customers as a bonus for someone else’s launch because it always brings me fresh traffic to my website and new subscribers to my list.

 

4. Join the conversation that’s happening in your market via Facebook groups

Seek out Facebook groups made up on your audience and join the conversation. Participate and educate, don’t sell.

As you offer your advice and suggestions, members will start to see you as an expert and will click on your Facebook profile to find out more. Just be sure you have a link to your website on your profile to drive traffic to your site. 😉

 

5. Be smart with your social media

When it comes to driving traffic to your website using social media, be sure your efforts are worth your time.

Show up on the social media platforms where you know your audience already is, post daily (easiest way to do that? Batch and use a content syndicator like Hootsuite), have a call-to-action back to your site, and TRACK your traffic.

For example, I didn’t know if Pinterest was worth posting on, but by looking at my analytics, I can see that traffic to my website from Pinterest continues to show up in the top 10.

These 5 ways of attracting targeted traffic to your website are simple things you can do right now to start driving more high-quality traffic to your online business today.

Which one will you do first?

 

Share below or join our free Facebook community to do so here

 

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