Is your current Lead Magnet in need of a refresh or replacement?
Here’s the thing…
If you don’t have a really compelling free Lead Magnet to offer to your audience, you won’t have an audience to make your paid offer to.
My first Lead Magnet was ugly and had too much content.
But that Lead Magnet was the key to my converting over 40% to those who opted-in into buyers of my first digital product.
If you don’t get this piece right, it’s an uphill battle.
Here are 5 simple steps to creating a fresh and compelling Lead Magnet:
Step 1. Choose it
Before you create a new free content opt-in, be sure it’s something your audience wants. If you don’t know what that is, just ask them.
Ask your prospects a simple, open-ended question, like “What’s your biggest challenge with building your business online?” or “What’s the one thing you’d like to learn more about that relates to balancing your work and family life?”
Tailor the question to your area of expertise and use the answers you get to help spark ideas for your new freebie.
Remember, your market will tell you what it wants, if you’ll just ask them. 😉
Step 2: Write it
Once you know the topic of your freebie based on your research, it’s time to write it.
(Even if you’re filming a video, you’ll still need some form of written content to to help your viewers consumer your content – plus it doubles as your script).
I find the easiest way to create new content is to write an outline first and then fill it in.
Remember to keep it short so your reader actually consumes your content.
Step 3. Design it
Once you’re done writing your content, decide how to package it for your subscriber.
Here’s some of the most simple and highest-converting options:
If design is not your forte, use Canva.com
Step 4. Deliver it
Once your freebie is ready to be released, create your opt-in page and thank you page and connect it to your email list service provider.
To make the entire process a snap, I highly recommend Leadpages. http://leadpages.pxf.io/c/491472/390538/5673
Step 5. Promote it
Yay! You’ve done the hard work, so now it’s just a matter of letting your market know that your fresh and compelling Lead Magnet is available.
The first thing I like to do is send it to my existing list (it’s a surprise bonus to them for already being on my list) and share it in my paid program groups. I’ll ask them to share the Lead Magnet with their circles as well.
Then we set up an automated system for sending out the Lead Magnet promos on a consistent basis so we can consistently build my list.
There you have it… 5 simple steps to creating a fresh compelling Lead Magnet!
When yours is ready, I’d love to see it. Feel free to share it inside our free Facebook community here:
I’m leading a workshop in this topic soon and we’re gathering an “I’m interested” list – click here if you’re interested too
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I hope your new year is off to a roaring start and you know where you’re headed when it comes to growing your Lifestyle Business!
One of my goals for 2020 is to 10x my audience growth, and in celebration of that, I’ve kicked off a new FB Live series called…
Let’s Get Visible! 😉
In this series, I’ll be sharing with you tips, tools, resources and more about how you can grow your audience (without working harder!) this year too.
Here’s what’s in the first video:
Are you not reaching enough of your audience?
Do you catch yourself saying, “I know I need to build my list, my social media following, my networking efforts, but…”
In this video, I’m sharing one of the biggest reasons why you’re not growing your audience and what to do first to overcome this hurdle.
As a lifestyle entrepreneur, I know you may feel like this should be easy – and it can be – but until you get handle on why it’s not happening, you’ll continue to spin.
Watch below for more!
Let's Get Visible!
Are you not reaching enough of your audience?Do you catch yourself saying, "I know I need to build my list, my social media following, my networking efforts, but…"In this video, I'm sharing one of the biggests reasons why you're not growing your audience and what to do first to overcome this hurdle.As a lifestyle entrepreneur, I know you may feel like this should be easy – and it can be – but until you get handle on why it's not happening, you'll continue to spin.If you want to dive deeper on this, I've got a brand-new course coming, and you can get on the early notification list for it here:https://aforest.lpages.co/ft2t-interest-list/
Posted by Lively Biz with Alicia Forest on Thursday, January 9, 2020
If you want to dive deeper on this, I’ve got a brand-new course coming, and you can get on the early notification list for it here:
If you’ve found this video valuable, I’d love to know your thoughts via the comments below and if you’d share it via the share buttons below with your friends and colleagues too, I’d be grateful – thanks!!
Picking a group of people as your target market is a critical foundational piece for building a really successful lifestyle business.
But you knew that already, right? 😉
Because once you do, your marketing messages become very clear and targeted, you know exactly how to talk to this group because you can speak their language, and it makes it much easier for others to refer business to you.
That being said, once you’ve chosen a group of people to work with, you’ll want to make sure that it’s a viable one to sustain your business for the long-term.
It’s fantastic to be passionate about your target market, but if those people don’t have money to spend on your offerings, or there’s simply not enough of them, you’re not going to be able to grow and sustain a business based on it.
Here are 5 keys to look for to decide if a target market is a viable one for your business:
1. They are easy to find and reach.
Can you think of three places (online or off) where your target market gathers, whether it’s in a formal or informal fashion? Can you get easy access to them?
2. They hang out in some organized fashion.
Are there memberships, associations, and organizations made up of your target market? Is there a list of members that you can access?
3. There are enough of them.
Your target market has to be large enough to sustain your business for the long haul. It’s great to have a highly specialized niche that’s small, but if you do, see #4.
4. They have money.
In order for you to stay in business, your target market has to have enough money to pay for your offerings. In addition, they need to understand the value of what it is that you’re offering in order to invest that money with you. In other words, do they need to be educated about how your offerings will serve them in some way, or do they already get it?
5. They have a problem worth solving.
Every target market has struggles and challenges. But in order for you to build a viable business within that market, they have to have problems that they will “pay anything, do anything” to get solved. Be sure to listen to the conversations the people in your target market are having to understand what they are struggling with the most to create the solutions they are willing to pay for.
What’s your target market and how do you help them? I’d love to know!
Share below or join our free Facebook community to do so here
In the Lively Biz Business Club, there’s several trainings on how to figure out who you are most meant to serve, how to find them and connect with them, and how to create products and programs they most want to buy to from you.
Click here to find out more
Feel free to share this with your friends and colleagues via the buttons below – thanks so much!
Unfortunately, when it comes to your website, the “if you build it, they will come” strategy just doesn’t work. Fortunately, there are many ways to drive high-quality traffic to your website for free. The following 5 strategies will show you how.
5 Free & Easy Ways to Get Traffic to Your Website
1. Optimize your site for the search engines
You’d have to be a full-time SEO expert to keep up with all the changes the major search engines make, but there are a few basic things you can do to help your site come up for relevant searches. Here are 3 basic SEO traffic strategies to get you started:
a. Define your keywords
This is how people find your business online. The trick is to find keywords that are highly relevant to what you offer and popular enough that they will attract decent traffic to your site, but not so competitive that you can’t rank well using them. Use your keywords in your web page copy and blog posts.
b. Create your meta-tags
This is how the search engines “read” your site. Put your keywords in your meta-tags on each page of your website.
c. Create your meta-description
Your meta description usually summarize what your site is about, and it’s what Google will show as a snippet in the search results.
For example, mine says: Lively Biz programs help you design a priority-based online business that moves your income from 0K to $8k+ a month consistently in less than part-time hours.
You can do this very easily right inside your WordPress dashboard with Yoast (the free version works great!).
2. Post on Medium
I love Medium for repurposing my content because it gets me in front of new readers who then visit my website and are invited to join my email list.
Medium makes it super easy to import your existing blog posts. Then you just add a call-to-action at the end that directs your readers to your website.
Here’s my Medium page so you can see what I mean –> https://medium.com/@aliciaforest
3. Be a bonus participant
As a traffic-building technique, offer one of your valuable digital products as a bonus to a colleague’s launch.
For example, I often will offer my 101 Ways to Attract & Keep an Abundance of Clients & Customers as a bonus for someone else’s launch because it always brings me fresh traffic to my website and new subscribers to my list.
4. Join the conversation that’s happening in your market via Facebook groups
Seek out Facebook groups made up on your audience and join the conversation. Participate and educate, don’t sell.
As you offer your advice and suggestions, members will start to see you as an expert and will click on your Facebook profile to find out more. Just be sure you have a link to your website on your profile to drive traffic to your site. 😉
5. Be smart with your social media
When it comes to driving traffic to your website using social media, be sure your efforts are worth your time.
Show up on the social media platforms where you know your audience already is, post daily (easiest way to do that? Batch and use a content syndicator like Hootsuite), have a call-to-action back to your site, and TRACK your traffic.
For example, I didn’t know if Pinterest was worth posting on, but by looking at my analytics, I can see that traffic to my website from Pinterest continues to show up in the top 10.
These 5 ways of attracting targeted traffic to your website are simple things you can do right now to start driving more high-quality traffic to your online business today.
Which one will you do first?
Share below or join our free Facebook community to do so here
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What’s the first thing you look for when buying a product, program or service online? Ok, after the price? 😉
That’s right – testimonials! Rave reviews from other people who’ve used it can make a huge difference in whether or not you take out your credit card, right?
When potential clients or customers visit your website, they want to see the same thing. It makes them feel that much more comfortable that they’re making a good choice in handing over their money to you. Make it easier for them to buy (and easier for you to make a sale) by including testimonials for everything you offer.
But not just any nice words will do. You want your testimonials to be results-based to do the selling for you. Here’s what I mean:
Want to encourage people on your email list to buy one (or more) of your products or programs sooner than later? Have a sale! I’m sharing 7 super-simple ways that you can provide great value to your audience while bringing in a great profit for you at the same time!
7 Ways to Have a Sale Today
1. Half-Off Sale
Offer your product or program for 50% off its usual price. That may seem like a big discount – and it is – which means that many more people are likely to buy it.
Or go one step further and offer all your products or programs at 50% off (except any one-on-one work with you, of course!).
I’ve been thinking about buying a few products over the past year from one site, and when they had a 50% off sale recently, I jumped at the chance to buy not just one, but three products for half-price. Give your list the chance to do the same.
2. Close-Out Sale
Do you have a product or a program that you are no longer going to offer, perhaps to make room for some new offerings? Or are you coming out with a new version of one of your offerings? Have a close-out sale by offering a deep discount.
As an added bonus, you could then offer those people who bought your offering at the close-out price that same amount in a discount if they buy the new version.
Here’s a bit of inspiration for you: One of my close-out sales brought me over $10k in less than a week.
3. Re-Gift Sale
Remember the Seinfeld episode about re-gifting? Do something similar for the stock of any of your products that have been returned. “Re-gift” the ones in good condition to a new buyer for a discount.
4. VIP Sale
Offer a coupon or promo code ONLY to your email list, or to your clients, or to those people who have bought from you before, that’s good towards the purchase of any one or all of your offerings. You can set this up in your shopping cart system very easily, so there’s no other extra work on your part.
5. Free Shipping Sale
Offer free shipping on any of your physical products for a limited time, or offer free shipping on all orders over a certain amount.
Personally, if I’m looking to purchase something online, I always search for (and almost always find) a ‘free shipping’ code before I buy.
6. Bonus Sale
Add a valuable bonus or two to your offering for a limited time. It can be something you’ve created or something from one of your colleagues that your niche would benefit from.
Leverage this kind of sale by doing a “bonus sale swap” with a colleague, where they would offer a bonus from you and vice versa. Your own sale will bring you cash, and your bonus offering for your colleague’s sale will bring you more subscribers to your list, which will ultimately bring you more cash.
7. Just Because Sale
This is a favorite of mine – having a sale just because – it’s your birthday, you want to show your gratitude to your list, it’s the 1, 5, or 10 year anniversary of when you went into business for yourself, or for any other reason you can think of.
Having a sale WILL bring in more immediate cash, but there are some cautions to take when doing so too. Only have a sale occasionally, and when you do, have a compelling reason for it. Otherwise, if it seems you’re always having a sale, you’re planting a seed in your potential buyer’s mind that your offerings may not be worth their regular price.
So, which kind of sale are you going to have to put some extra cash in your pocket today? Share with me in the comments.
Feel free to share this post with your friends and colleagues via the buttons below too – thanks!
PS: There are definitely some nuances to making a sale be really successful for you, and that’s something we talk about in the Lively Biz Business Club (my most affordable coaching option). To find out more, be sure to get on the wait list here today, ok?