When I first went into business for myself seven years ago as a marketing and public relations consultant, I struggled with setting my fees. Even though I had been making a good salary working for someone else in this capacity, at first I found it difficult to set my fees at what they truly were worth.
Then I learned about "dollarizing" (a topic for another article) and about looking at the RESULTS that I was creating for my clients. I also had to build my confidence and comfortability in telling prospective clients what my fees were without stammering… 🙂
Suffice it to say that I don’t struggle with this anymore, for a few reasons. One reason is because I KNOW what a difference I can and do make in my client’s business, based on their RESULTS. And another reason is that I have loads of clients, past and present, who continue to TELL me what a difference I’ve made for them in their business. Both of these have helped to build my confidence and comfortability factors in setting my rates.