How to Increase Your Sales BEFORE You Launch Your Product or Service

Want to increase your sales BEFORE you launch your product or service? The following are some of the most effective ways to do just that:

1. Use Social Proof

What is "social proof"? Simply put, we are all conditioned to watch what others are doing and follow along (think teenagers). Using social proof in your marketing helps you to influence your customers to purchase your products/services, get new prospects to sign-up for your list, and get people talking about you and your offering – and that’s just the start.

So, how do you use this psychological trigger in your marketing?

One way is to use results-based testimonials. Ask your current customers or clients to give you results-based testimonials. They literally say, "I used this product and these are the results I got."

Having celebrities give these to you is great, but make sure you have testimonials from REAL people. Those are the ones that are really going to cement the idea in your potential buyer’s mind that they can do it, too.

2. Answer your prospects #1 objection

To take "social proof" to a deeper lever, anyone who is buying anything almost always has this #1 objection: "Sure, you can do it, but can I do it?"

In addition to using yourself as an example (if appropriate) as evidence that what you are offering does what you say it will, it’s also important to make sure you get "social proof" from people in your client/customer’s peer group. Then your potential buyer sees people like themself and understands that "Hey, it worked for them, it can work for me, too."

3. Use a time limit

Creating a sense of urgency around your product or service will make it that much more enticing to potential buyers. For example, Jeff Walker just released his "Product Launch Formula" and has promised to sell it for $997 for one week only. After that he will raise his price. He doesn’t even have to tell us by how much. Just knowing that you have one week to buy at a lower price creates that sense of urgency.

4. Use a limited quantity

If you are selling a physical product and you are only having 100 produced, then use that information to create the same sense of urgency you would with a time limit. Use a countdown on your website to further create the feeling that if your potential buyers don’t buy now, they may miss out.

5. Use a time or quantity limit on bonuses

Additionally, you could offer bonuses for a certain length of time (first week only) or for a certain number of products sold. For example, the first 30 buyers would get an additional special report (valued at $XX).

The last three strategies also help your buyers feel like they are part of your "club" when they join by purchasing your product or service.

Obviously, you can use these tactics unscrupulously, and I’m sure you’ve seen it or experienced it yourself. But if you want your business to truly be successful, in all the ways that are important and meaningful to you, then you must only use these strategies with integrity and honesty.

If you really are only going to print 100 copies of a physical product, then only print 100 copies. That doesn’t mean that you can’t do another print run. It just means that you tell your market that you’re only going to print 100 now, and if you do decide to do another run, then they will have to wait another two or three weeks before they can get their copy.

If you really are going to raise your price after a certain date, or after a certain number of items are sold, then you must follow through. You can give your current base a chance to buy at the "original" price before you raise it, but you still must raise your price if you say you will.

Your integrity using these strategies will create more sales for you than ever before. But use them to manipulate your prospects and it will come back to haunt you…guaranteed.

© 2005 Alicia M Forest and

WANT TO REPRINT THIS ARTICLE? You may, as long as it remains intact and you include this complete blurb with it: Alicia M Forest, MBA, Multiple Streams Queen & Coach™, founder of , and creator of "21 Easy & Essential Steps to Online Success System™, teaches coaches, consultants, online entrepreneurs and solo professionals how to attract more clients, create profit-making products and services, make more sales, and ultimately live the life they desire and deserve. For FREE tips on how to create abundance in your business, visit


I’ve been doing a lot of thinking recently about my business, what I want it to be about and where I want it to go… and although I’ve been working for myself for a number of years now, what I’ve been doing has never felt quite right – until now. And that’s as exciting as it is scary… scary in that I know that this is it and it’s truly up to me to take myself and my business to a whole other level. I feel like I’ve been free climbing a mountain up until the last few months, when things started becoming more clear and I started following my own advice about "investing money to make money" and began accumulating the tools and resources (and mentors!) to drive things forward… and it’s working. It’s actually working.

I know there are so many others out there who have felt this way… and they are part of my motivation for making a huge success of my work, so I can help more of them to their own success. My other motivation is my family, of course, especially now with Chloe. She started crawling today. I’m so grateful I was here to witness that, to be a part of cheering her on and giving her lots of hugs and kisses when she reached me. And I just had this overwhelming desire to make certain I made my vision of what I want our life to look like and be about a reality.

With James’ unwavering support and Chloe’s absolute joyful presence, I see that book I’m writing with a heartfelt and grateful dedication to both of them.

Photos from Chloe’s Baptism


Love this one – Chloe smiled when the priest poured the Holy Water on her head, and we all just cracked up… 🙂


Another week has passed… Chloe is playing with Kermit at my feet.
Chloeandkermit_2I love the look on her face… 🙂

I started my Google AdWords campaign this week, and it’s been a bit frustrating. Where’s all my "instant" traffic? 🙂 I’ll keep you posted.

We’re off in search of gifts for Daddy’s birthday on Monday. So looking forward to family time this weekend.

Chloe’s Baptism

We had Chloe baptized yesterday and it was wonderful. So many of our friends and family came and that meant a lot to James and I. Here she is in her outfit ~ so sweet. Two of my oldest friends, Christine and Mark, agreed to be her godparents and we couldn’t be more thrilledChloe_baptism_2. One of their three daughters, Sarah, asked if she and her sisters could be Chloe’s cousins now.. awwwwww….

It was a wonderful day. The service was so nice, and the party afterwards was just pure joy. Chloe was soooooo good all day, even hours after she missed her afternoon nap. She just smiles and giggles at everyone and goes easily from one person to the next, which is a good thing since she got passed around a lot!

She’s just such a good little girl, we almost can’t believe it. James and I have realized that she’s going to be a tough act to follow!

We are blessed.