Well, we finally bit the bullet this year and held our first annual holiday party. We’ve been wanting to have a party since we moved in because it is such a great house for entertaining, but we were holding off until the house was "done" (we did A LOT of work on it over the past 4 years). But we were tired of waiting – and is a house ever really "done" anyway? 🙂
We invited about 40 people – friends, neighbors, and work colleagues, and almost everyone came, which was wonderful. It was a great mix of people and everyone raved about the house and what a great party it was, so that made James and I feel so good about all the work we’ve done on our home and for the party.
Chloe was so good the entire time, making the rounds from guest to guest. We were a little concerned how she’d be with so many people in the house, and kids running around everywhere, but she just seemed to soak it all in, and she had a great time, smiling at everyone.
Just wanted to share some photos of the last few days in the Forest home… 🙂
Do you often wonder why it is that some coaches and other solo service providers seem to be well-known and sought after in their niche and while others, many others (you, perhaps?), still struggle to attract all the clients they'd like?
I can give you a simple (really!) solution to that problem. It's called the Marketing & Product Funnel and if you implement it in your business, I promise that you too can enjoy being considered an expert, in addition to selling more of your products and services. And you'll just have more fun!
You know what a funnel looks like, right? It's wide and the top and tapers down to a narrow opening. When your prospects enter your funnel through your ezine or other (usually) freebie offering, they are in the "getting to know you" level of the funnel. Once they get to know you, like you and trust you, they likely will move down to the next level, which will include your for-fee products and services, your least expensive ones first, increasing in value and cost as they continue downwards, until they eventually get to hiring you one-on-one or to your other big ticket item. That's basically how the funnel system of marketing works.
I see a lot of coaches and other solo service professionals offer a freebie at the top of their funnel, and then their one-on-one service packages at the bottom, with nothing in between. I made this mistake myself. It's important to have offerings at each level of your marketing funnel so people can continue to get to know, like and trust you, as well as get to know, like and trust your products and services.
And when you offer your products and services at different price points, you are lowering the financial and emotional risk for your prospects. You are essentially making it impossible for them not to buy from you!
Implementing this system is easy. Get started by attract prospects into your funnel. Create a freebie offering (an ezine, mini ecourse, ebook, report, guide, checklist, etc.) and put a sign-up form 'above the fold' and prominently on your website. You'll want to add a link to your freebie offering in your email signature as well. This is just one highly effective way I attract folks into my funnel.
Once you have prospects in your funnel, find ways to give them more valuable content at increasingly higher prices as they go through the funnel.
For example, the second level of your funnel might offer an ebook for $27 or an ecource for $39. The third level might have a home study course for $147 or a series of teleseminars for $77 each. The fourth level might offer a boot camp for $347, and the fifth level might offer your one-on-one services for $500.
Get the picture? Fabulous – now go to it!
© 2005-2009 Alicia M Forest and ClientAbundance.com
WANT TO REPRINT THIS ARTICLE? You may, as long as it remains intact and you include this complete blurb with it: Alicia M Forest, MBA, Multiple Streams Queen & Coach, founder of http://www.ClientAbundance.com, and creator of "21 Easy & Essential Steps to Online Success System, teaches coaches, consultants, online entrepreneurs and solo professionals how to attract more clients, create profit-making products and services, make more sales, and ultimately live the life they desire and deserve. For FREE tips on how to create abundance in your business, visit http://www.ClientAbundance.com
Things have been crazy lately – with traveling for Thanksgiving, and getting ready for our holiday party, and shopping for Christmas (which is so fun for Chloe’s first!), and James traveling for work and meeting some tight deadlines, and trying to keep on top of business-related stuff, and trying to keep a great brainstorming session underwraps so I don’t get off course!
But I wanted to share some of our Thanksgiving photos: