It seems that the holiday season starts earlier and earlier, with Christmas cards taking over most of the card section of any store right after Halloween (if not before!).
However, as for planning on how to market for and during the holiday season for our business, it’s almost never too early.
One of my mantras is “Giver’s Get,” meaning that you’re giving from a place of having no expectation of receiving anything in return.
Here are 5 ways that you can give in your business, feel really good about it, and reap the rewards from the Universe.
1. Thank your clients and customers.
An obvious one to do around Thanksgiving is to show your gratitude to your current clients and customers for their business. But you might be surprised at how few business owners actually take the time to do this.
It could be something as simple as expressing your thanks in a short email. Or you could send a thank you card in the mail. Or you could take it a step further and send a postcard that expressed your gratitude with a link to a special free gift to your clients and customers.
Taking the time to say thank you goes a long way towards deepening that all-important relationship with your current clients and customers. If you do nothing else this holiday season, at least do this.
2. Give your email list a gift.
Your ‘pot of gold’ in your business in your email list of potential clients and customers. You should always be treating them well, but at least once a year, offer them a gift – no strings attached – just to say thanks!
3. Give a holiday coupon.
As a gift to your list as well as to give you a boost in your income, why not offer a coupon towards one or more of your offerings. You could offer a 2-for-1 coaching session, or a 20% off discount for one of your ebooks or ecourses, or you could offer a special price for the month of December only on one of your programs. Your options are endless so feel free to get creative!
4. Give your affiliates a gift.
Your affiliates are also one of your greatest assets in your business. Show your gratitude to the folks who have chosen to join your ‘sales force’ by increasing their commissions for the holiday season.
Ideally, your commission rate should be at least 30%. Why not reward them further for promoting your offerings by doubling their commissions to 40% or more?
5. Give yourself a gift.
And don’t forget yourself! If you haven’t already, hire a virtual assistant to help you now so you can enjoy more of your holidays. You’ll be so glad you did and you’ll never go back to being a lone ranger!
My favorite site to find great VAs is https://www.upwork.com.
Now you have 5 easy and effective ways to say thank you in your business. I’d like to invite you to choose at least two of these ways of giving in your business to implement this holiday season and watch what comes your way in return.