10 Ways to Earn More, Work Less, and Enjoy Your Summer

If you’re anything like me, you start looking forward to summer as soon as the calendar flips to a new year. 😉

Why not take advantage of summer’s slower pace and people’s more casual attitudes and plan to not only take time off but to make some money while you do?

Here are 10 ways to do just that:

1. Commit to your vacation time.
If you haven’t already scheduled a break for this summer, stop reading this right now and do so! Even if you don’t have plans to go away or if your budget is tight, I strongly encourage you to put at least a long weekend break into your calendar now – and then make sure you do anything you want for those few days – EXCEPT work. You’ll come back to your business refreshed and recharged. You know you will and you know you need it.

2. Have a summer sale.
Are there some products or programs in your funnel that you could offer a summer discount on? I’d be willing to bet there’s at least one. Kick off the summer season by offering your prospects a special deal on one or more of your offerings.

3. Make a special offer to your current clients and customers.
Summer’s a great time to give your current clients and customers a special deal. For example, if they’ve already purchased something from you at the first level of your funnel, offer them a special deal for investing in an additional offering of yours, maybe at the next higher-priced level of your funnel.

So, if they’ve already spent $50 on one of your products, offer them a $50 discount towards another of your offerings.

4. Trim your expenses.
Are there some business-related expenses that could be put on hold for the next few months, without a negative impact to your bottom line? There are probably at least two or three things that you could eliminate for the summer, and you may find out that you can eliminate them completely come the fall.

5. Create summer hours.
Start later in the day, take a mid-day break for a few hours, or end your day earlier. Take one day a week off. Work half days. Take four-day weekends. It’s your choice, but by creating summer hours, you’re not only giving yourself some time to enjoy the fleeting days of warmer weather, but you’ll also find that you’ll be much more likely to focus only on your priorities, which means you’ll actually move ahead much faster!

6. Repeat a previously profitable product.
Do you have a product that when you first launched it, it sold really well? Maybe it just needs some new life and a new promotion. Don’t re-invent the wheel – just simply repeat what’s already worked for you in the past.

7. Republish your best articles in your newsletter.
For the summer, consider giving some of your best articles or blog posts (the ones people commented on, or were reprinted most often) an encore presentation in your regular email communications. If you’ve been publishing for awhile, your readers most likely will appreciate the reminder the articles or blog post will bring, while it will be new content to your newer subscribers.

8. Declutter your office.
I simply can’t think when my office falls into chaos, and I’m always amazed by how much better I feel and how much more productive I immediately become once I get rid of the clutter.

Summer is a great time to declutter and reorganize. Enlist a friend to help, or hire a professional organizer to really get you geared up for the summer (and the fall!).

9. Declutter your mind.
When you started your business, did you write down your vision for it? If you haven’t, or if you haven’t visited your vision in awhile if you have, the next few months are perfect for reflection, dreaming, and planning what you want the rest of your year to look like.

I’ll be dreaming up mine at the lake. Where will you be dreaming up yours?

10. Plan some fun stuff.
Even if you don’t have plans to travel this summer, you can still plan some really fun things to do near your home. Having something to look forward to will help you enjoy some time away from your desk while the sun is shining.

Imagine if you did just a few of these and saw your income go up while the time you worked went down – that would be amazing, wouldn’t it?

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How to Take the Summers Off

One of the questions I get asked the most is how I take the summers off, so I thought I’d answer that a bit for you in this post.

The purpose of my sharing this is about much more than just taking the summer off – or any extended holiday.

It’s to help you, the Lifestyle Entrepreneur, to get really clear on your plan for the next 6-12 months and beyond, what it’s going to be about for you, both from a pragmatic view as well as from a big picture view.

Preparing to Take Time Off

You likely know that I take 12 weeks off (half of June, and all of July and August) as vacation to spend it with my family at the lake where I spent my summers growing up.

When I first decided that I wanted to be off for the entire summer, I had to figure out how to make that work and still run and grow my business.

In the beginning, it was a very slightly working vacation, maybe 10% of the time.

The first time I did this, I did certain things to prepare for it:

1. I decided on what main projects I was going to focus on, two in total.

2. I decided what my VA would focus on, all the admin details that I didn’t want to be troubled with, but that I had a hard time letting go of beforehand.

3. I went through all my paper files and only brought those with me that I had to have to work on those 2 main projects. (As a back-up, I used a remote access program in case I had to get something on my desktop).

4. I cleaned up my laptop so when I was online I could focus.

5. I let my clients and customers know (more than once) that I was on vacation, that I would respond to emails but that it might take a little longer than usual, but that I was also living this model.

Those were basically the things I did to get ready.

What happened?

Much to my surprise, because I think I was so busy-busy all the time that I wasn’t moving forward very quickly with anything and spent a lot of time putting out fires, I was actually MORE productive – and MORE profitable – during those summer weeks than I had been the previous 6 months working from my home office.

Here’s What Made the Difference

So what was different?

1. I chose two main projects to focus on that only I could do (writing my book and my membership program) and either let the rest go (absolutely nothing negative happened as a result) or delegated it.

So I was really focused on my ‘genius’ work, which is what will always bring you more money sooner than focusing on fixing your website or other admin tasks you shouldn’t be doing.

2. I had scheduled work time. This was a biggee for me. At home, I worked when the kids slept (naptime or nighttime) and then all kinds of in-between time when they were playing by themselves or when Daddy was taking care of them.

During those early summers of implementing this model, I only worked a total of about 2 hours a day, during pre-wake-up time and post-bedtime, 3-4 days a week. I’d get up at 5:30am and work for an hour or so before the kids woke up, but that was also my time to sit on the dock, watch the loons and write in my journal – and drink my coffee while it was still hot.

When I worked it was only on those one or two projects, and answering emails that were a priority, like those from private clients. Anything else I did was a bonus. I wasn’t stressed at all, and when I was with kids, I was completely focused on them, not on my business.

Since then, I’ve restructured my business so that I don’t offer anything ‘live’ with me while I’m off for the summer, my coaching and training programs end around Memorial Day weekend, and the only work I do over the summer is write the personal note in my online newsletter each week. Almost everything else is done and queued up before Memorial Day or is delegated to my team to take care of while I’m off.

There’s quite a bit more to it than this, of course, but if you’re seeking to take more time off, whatever time of year it is and for whatever reason, this should get you thinking about the first steps to take so you can do it too.

Want to know more details about how I’ve made this work since 2006 and how you can too? Just click the image to download my free guide!

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Is your target market hot… or not?

If you’re struggling with defining the best market for your business, you’re not alone.

And because I know this is one of the first stumbling blocks for newer business owners, I have several ways to help you suss out the best market for your message in the Business Club.

But I want to help you right now – so in this video, I’m asking you 5 questions to ask yourself to know for sure if your market is viable for a profitable business for you – or not.

Think you’re not unique?

Think you're not unique?

Think you're not unique?If you think you're not unique, I'm here to tell you that you are! :-)I heard it said that there are no unique messages, just unique messengers… and I couldn't agree more…And the way I help online business owners like you figure that out is with a simple but powerful exercise, which I'm sharing in this video.And once you know yours, I'd love for you to share it here… 🙂

Posted by Lively Biz with Alicia Forest on Wednesday, May 6, 2020

If you think you’re not unique, I’m here to tell you that you are! 🙂

I heard it said that there are no unique messages, just unique messengers… and I couldn’t agree more…

And the way I help online business owners like you figure that out is with a simple but powerful exercise, which I’m sharing in this video.

And once you know yours, I’d love for you to share it there… 

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Do you feel like you could be getting a lot more out of the Q&As that are part of the programs or memberships you belong to?

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Posted by Lively Biz with Alicia Forest on Tuesday, May 5, 2020

As a busy online business owner, I know how important it is to get the most out of the time we give towards improving and growing our business.

In this video, let me tell you about Donna and the way she was able to basically be privately coached by me for a couple of years BEFORE she ever became a private client.

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Do you resist structure in your online business?Do you believe having structure in your online business limits your creativity or ability to shift gears quickly when needed?As a 15+ year online business coach, what I know is that not having structure makes it far too easy to be busy v being productive.In this video, I'm giving you two tips to immediately put more structure into place to support you during this time.In my free playbook, I outline 4 specific strategies for putting structure into place throughout your business that will enable you to be far more productive while also gaining space to be creative.https://aforest.lpages.co/7-essential-shifts-for-creating-a-lively-biz/

Posted by Lively Biz with Alicia Forest on Friday, April 24, 2020

Do you resist structure in your online business?

Do you believe having structure in your online business limits your creativity or ability to shift gears quickly when needed?

As a 15+ year online business coach, what I know is that not having structure makes it far too easy to be busy v being productive.

In this video, I’m giving you two tips to immediately put more structure into place to support you during this time.

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