So many people have asked me how I work less but make more, so I wanted to share with you the #1 thing that enables me to take a lot of time away from my online business while still making money.
When I first started my online coaching business in 2006, I had already been working for myself for about 5 years. In that time, I learned a lot about how I wanted to run my business and also how I didn’t.
That was before we had kids, so I had a lot more time availability and flexibility. But I also knew that once children came into the picture, that was going to change everything, and mostly it was going to shift the time and energy I had for my business to caring for a baby.
My goal was to create something that could run mostly without me. To offer something that only required me to show up in the tiny pockets of time I had to focus on my business and my students.
The first thing I created was my 21 Easy & Essential Steps to Online Success System, which was a digital course. Then I put together my very first recurring revenue stream, a monthly membership called the Client Abundance Coaching Cafe.
The digital course only required me to create the content and market it. The membership only required me to create the content and deliver it on a specific date and time once a month. Anything else I needed to do to generate sales or new members joining or answering questions in our community groups were things I could do during naptime or nightime.
And that’s what I did for the first three years in growing my business.
It’s also when I had my first 6-figure year.
The #1 thing that enabled me then – and today – to take as much as 16 weeks away from my business every year is having offers that don’t require me to show up live.
Offering products or programs where the content can be created in batches well before I take time off, or where there isn’t a promise of my teaching or coaching live, is how I’ve been able to work less but make more.
I’ve always approached my offers this way – to keep my Family First – and to build a profitable business around my Life first. And it’s worked out quite well over all these years – to the tune of almost $2 million in sales.
And approaching your business this way isn’t just for vacation time. I’ve been especially grateful having created a business model like this when I’ve needed to focus my time and energy on personal situations even more so than for holidays.
And it’s why I always encourage my students to have at least one recurring revenue stream that’s set up in this way so that they have cash flow even when they need or want to step away from their business for a bit.
The peace of mind this brings is priceless.
So, if you want to generate income while you take time away from your business – to truly work less but make more – consider how you could create an offer and deliver it without require YOU to show up live, something that can be put pretty much on auto-pilot, a product or a program that leans more towards a do-it-yourself model, vs a done-with-you or done-for-you model.
It doesn’t have to be complex to make it successful either – in fact, the simpler you can make it – the better for you and for your market (more on that in another post).