Unfortunately, when it comes to your website, the “if you build it, they will come” strategy just doesn’t work. Fortunately, there are many ways to drive high-quality traffic to your website for free. The following 5 strategies will show you how.

5 Free & Easy Ways to Get Traffic to Your Website

1. Optimize your site for the search engines

You’d have to be a full-time SEO expert to keep up with all the changes the major search engines make, but there are a few basic things you can do to help your site come up for relevant searches. Here are 3 basic SEO traffic strategies to get you started:

a. Define your keywords

This is how people find your business online. The trick is to find keywords that are highly relevant to what you offer and popular enough that they will attract decent traffic to your site, but not so competitive that you can’t rank well using them. Use your keywords in your web page copy and blog posts.

b. Create your meta-tags

This is how the search engines “read” your site. Put your keywords in your meta-tags on each page of your website.

c. Create your meta-description

Your meta description usually summarize what your site is about, and it’s what Google will show as a snippet in the search results.

For example, mine says: Lively Biz programs help you design a priority-based online business that moves your income from 0K to $8k+ a month consistently in less than part-time hours.

You can do this very easily right inside your WordPress dashboard with Yoast (the free version works great!).


2. Post on Medium

I love Medium for repurposing my content because it gets me in front of new readers who then visit my website and are invited to join my email list.

Medium makes it super easy to import your existing blog posts. Then you just add a call-to-action at the end that directs your readers to your website.

Here’s my Medium page so you can see what I mean –> https://medium.com/@aliciaforest


3. Be a bonus participant

As a traffic-building technique, offer one of your valuable digital products as a bonus to a colleague’s launch.

For example, I often will offer my 101 Ways to Attract & Keep an Abundance of Clients & Customers as a bonus for someone else’s launch because it always brings me fresh traffic to my website and new subscribers to my list.


4. Join the conversation that’s happening in your market via Facebook groups

Seek out Facebook groups made up on your audience and join the conversation. Participate and educate, don’t sell.

As you offer your advice and suggestions, members will start to see you as an expert and will click on your Facebook profile to find out more. Just be sure you have a link to your website on your profile to drive traffic to your site. 😉


5. Be smart with your social media

When it comes to driving traffic to your website using social media, be sure your efforts are worth your time.

Show up on the social media platforms where you know your audience already is, post daily (easiest way to do that? Batch and use a content syndicator like Hootsuite), have a call-to-action back to your site, and TRACK your traffic.

For example, I didn’t know if Pinterest was worth posting on, but by looking at my analytics, I can see that traffic to my website from Pinterest continues to show up in the top 10.

These 5 ways of attracting targeted traffic to your website are simple things you can do right now to start driving more high-quality traffic to your online business today.

Which one will you do first?


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