Want to encourage people on your email list to buy one (or more) of your products or programs sooner than later? Have a sale! I’m sharing 7 super-simple ways that you can provide great value to your audience while bringing in a great profit for you at the same time!
7 Ways to Have a Sale Today
1. Half-Off Sale
Offer your product or program for 50% off its usual price. That may seem like a big discount – and it is – which means that many more people are likely to buy it.
Or go one step further and offer all your products or programs at 50% off (except any one-on-one work with you, of course!).
I’ve been thinking about buying a few products over the past year from one site, and when they had a 50% off sale recently, I jumped at the chance to buy not just one, but three products for half-price. Give your list the chance to do the same.
2. Close-Out Sale
Do you have a product or a program that you are no longer going to offer, perhaps to make room for some new offerings? Or are you coming out with a new version of one of your offerings? Have a close-out sale by offering a deep discount.
As an added bonus, you could then offer those people who bought your offering at the close-out price that same amount in a discount if they buy the new version.
Here’s a bit of inspiration for you: One of my close-out sales brought me over $10k in less than a week.
3. Re-Gift Sale
Remember the Seinfeld episode about re-gifting? Do something similar for the stock of any of your products that have been returned. “Re-gift” the ones in good condition to a new buyer for a discount.
4. VIP Sale
Offer a coupon or promo code ONLY to your email list, or to your clients, or to those people who have bought from you before, that’s good towards the purchase of any one or all of your offerings. You can set this up in your shopping cart system very easily, so there’s no other extra work on your part.
5. Free Shipping Sale
Offer free shipping on any of your physical products for a limited time, or offer free shipping on all orders over a certain amount.
Personally, if I’m looking to purchase something online, I always search for (and almost always find) a ‘free shipping’ code before I buy.
6. Bonus Sale
Add a valuable bonus or two to your offering for a limited time. It can be something you’ve created or something from one of your colleagues that your niche would benefit from.
Leverage this kind of sale by doing a “bonus sale swap” with a colleague, where they would offer a bonus from you and vice versa. Your own sale will bring you cash, and your bonus offering for your colleague’s sale will bring you more subscribers to your list, which will ultimately bring you more cash.
7. Just Because Sale
This is a favorite of mine – having a sale just because – it’s your birthday, you want to show your gratitude to your list, it’s the 1, 5, or 10 year anniversary of when you went into business for yourself, or for any other reason you can think of.
Having a sale WILL bring in more immediate cash, but there are some cautions to take when doing so too. Only have a sale occasionally, and when you do, have a compelling reason for it. Otherwise, if it seems you’re always having a sale, you’re planting a seed in your potential buyer’s mind that your offerings may not be worth their regular price.
So, which kind of sale are you going to have to put some extra cash in your pocket today? Share with me in the comments.
Feel free to share this post with your friends and colleagues via the buttons below too – thanks!
PS: There are definitely some nuances to making a sale be really successful for you, and that’s something we talk about in the Lively Biz Business Club (my most affordable coaching option). To find out more, be sure to get on the wait list here today, ok?