5 Keys to a Viable Target Market

 

 

 

 

 

 

 

 

Picking a group of people as your target market is a critical foundational piece for building a really successful lifestyle business.

But you knew that already, right? 😉

Because once you do, your marketing messages become very clear and targeted, you know exactly how to talk to this group because you can speak their language, and it makes it much easier for others to refer business to you.

That being said, once you’ve chosen a group of people to work with, you’ll want to make sure that it’s a viable one to sustain your business for the long-term.

It’s fantastic to be passionate about your target market, but if those people don’t have money to spend on your offerings, or there’s simply not enough of them, you’re not going to be able to grow and sustain a business based on it.

 

Here are 5 keys to look for to decide if a target market is a viable one for your business:

 

1. They are easy to find and reach.

Can you think of three places (online or off) where your target market gathers, whether it’s in a formal or informal fashion? Can you get easy access to them?

 

2. They hang out in some organized fashion.

Are there memberships, associations, and organizations made up of your target market? Is there a list of members that you can access?

 

3. There are enough of them.

Your target market has to be large enough to sustain your business for the long haul. It’s great to have a highly specialized niche that’s small, but if you do, see #4.

 

4. They have money.

In order for you to stay in business, your target market has to have enough money to pay for your offerings. In addition, they need to understand the value of what it is that you’re offering in order to invest that money with you. In other words, do they need to be educated about how your offerings will serve them in some way, or do they already get it?

 

5. They have a problem worth solving.

Every target market has struggles and challenges. But in order for you to build a viable business within that market, they have to have problems that they will “pay anything, do anything” to get solved. Be sure to listen to the conversations the people in your target market are having to understand what they are struggling with the most to create the solutions they are willing to pay for.

 

What’s your target market and how do you help them? I’d love to know!

Share below or join our free Facebook community to do so here

 

In the Lively Biz Business Club, there’s several trainings on how to figure out who you are most meant to serve, how to find them and connect with them, and how to create products and programs they most want to buy to from you.

Click here to find out more

 

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5 Free & Easy Ways to Get Traffic to Your Website

Unfortunately, when it comes to your website, the “if you build it, they will come” strategy just doesn’t work. Fortunately, there are many ways to drive high-quality traffic to your website for free. The following 5 strategies will show you how.

5 Free & Easy Ways to Get Traffic to Your Website

1. Optimize your site for the search engines

You’d have to be a full-time SEO expert to keep up with all the changes the major search engines make, but there are a few basic things you can do to help your site come up for relevant searches. Here are 3 basic SEO traffic strategies to get you started:

a. Define your keywords

This is how people find your business online. The trick is to find keywords that are highly relevant to what you offer and popular enough that they will attract decent traffic to your site, but not so competitive that you can’t rank well using them. Use your keywords in your web page copy and blog posts.

b. Create your meta-tags

This is how the search engines “read” your site. Put your keywords in your meta-tags on each page of your website.

c. Create your meta-description

Your meta description usually summarize what your site is about, and it’s what Google will show as a snippet in the search results.

For example, mine says: Lively Biz programs help you design a priority-based online business that moves your income from 0K to $8k+ a month consistently in less than part-time hours.

You can do this very easily right inside your WordPress dashboard with Yoast (the free version works great!).

 

2. Post on Medium

I love Medium for repurposing my content because it gets me in front of new readers who then visit my website and are invited to join my email list.

Medium makes it super easy to import your existing blog posts. Then you just add a call-to-action at the end that directs your readers to your website.

Here’s my Medium page so you can see what I mean –> https://medium.com/@aliciaforest

 

3. Be a bonus participant

As a traffic-building technique, offer one of your valuable digital products as a bonus to a colleague’s launch.

For example, I often will offer my 101 Ways to Attract & Keep an Abundance of Clients & Customers as a bonus for someone else’s launch because it always brings me fresh traffic to my website and new subscribers to my list.

 

4. Join the conversation that’s happening in your market via Facebook groups

Seek out Facebook groups made up on your audience and join the conversation. Participate and educate, don’t sell.

As you offer your advice and suggestions, members will start to see you as an expert and will click on your Facebook profile to find out more. Just be sure you have a link to your website on your profile to drive traffic to your site. 😉

 

5. Be smart with your social media

When it comes to driving traffic to your website using social media, be sure your efforts are worth your time.

Show up on the social media platforms where you know your audience already is, post daily (easiest way to do that? Batch and use a content syndicator like Hootsuite), have a call-to-action back to your site, and TRACK your traffic.

For example, I didn’t know if Pinterest was worth posting on, but by looking at my analytics, I can see that traffic to my website from Pinterest continues to show up in the top 10.

These 5 ways of attracting targeted traffic to your website are simple things you can do right now to start driving more high-quality traffic to your online business today.

Which one will you do first?

 

Share below or join our free Facebook community to do so here

 

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3 Simple Steps to Fantastic Testimonials

What’s the first thing you look for when buying a product, program or service online? Ok, after the price? 😉

That’s right – testimonials! Rave reviews from other people who’ve used it can make a huge difference in whether or not you take out your credit card, right?

When potential clients or customers visit your website, they want to see the same thing. It makes them feel that much more comfortable that they’re making a good choice in handing over their money to you. Make it easier for them to buy (and easier for you to make a sale) by including testimonials for everything you offer.

But not just any nice words will do. You want your testimonials to be results-based to do the selling for you. Here’s what I mean:

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Strapped for Cash? 7 Ways to Have a Sale Today

Want to encourage people on your email list to buy one (or more) of your products or programs sooner than later? Have a sale! I’m sharing 7 super-simple ways that you can provide great value to your audience while bringing in a great profit for you at the same time!

7 Ways to Have a Sale Today

1. Half-Off Sale

Offer your product or program for 50% off its usual price. That may seem like a big discount – and it is – which means that many more people are likely to buy it.

Or go one step further and offer all your products or programs at 50% off (except any one-on-one work with you, of course!).

I’ve been thinking about buying a few products over the past year from one site, and when they had a 50% off sale recently, I jumped at the chance to buy not just one, but three products for half-price. Give your list the chance to do the same.

 

2. Close-Out Sale

Do you have a product or a program that you are no longer going to offer, perhaps to make room for some new offerings? Or are you coming out with a new version of one of your offerings? Have a close-out sale by offering a deep discount.

As an added bonus, you could then offer those people who bought your offering at the close-out price that same amount in a discount if they buy the new version.

Here’s a bit of inspiration for you: One of my close-out sales brought me over $10k in less than a week.

 

3. Re-Gift Sale

Remember the Seinfeld episode about re-gifting? Do something similar for the stock of any of your products that have been returned. “Re-gift” the ones in good condition to a new buyer for a discount.

 

4. VIP Sale

Offer a coupon or promo code ONLY to your email list, or to your clients, or to those people who have bought from you before, that’s good towards the purchase of any one or all of your offerings. You can set this up in your shopping cart system very easily, so there’s no other extra work on your part.

 

5. Free Shipping Sale

Offer free shipping on any of your physical products for a limited time, or offer free shipping on all orders over a certain amount.

Personally, if I’m looking to purchase something online, I always search for (and almost always find) a ‘free shipping’ code before I buy.

 

6. Bonus Sale

Add a valuable bonus or two to your offering for a limited time. It can be something you’ve created or something from one of your colleagues that your niche would benefit from.

Leverage this kind of sale by doing a “bonus sale swap” with a colleague, where they would offer a bonus from you and vice versa. Your own sale will bring you cash, and your bonus offering for your colleague’s sale will bring you more subscribers to your list, which will ultimately bring you more cash.

 

7. Just Because Sale

This is a favorite of mine – having a sale just because – it’s your birthday, you want to show your gratitude to your list, it’s the 1, 5, or 10 year anniversary of when you went into business for yourself, or for any other reason you can think of.

Having a sale WILL bring in more immediate cash, but there are some cautions to take when doing so too. Only have a sale occasionally, and when you do, have a compelling reason for it. Otherwise, if it seems you’re always having a sale, you’re planting a seed in your potential buyer’s mind that your offerings may not be worth their regular price.

So, which kind of sale are you going to have to put some extra cash in your pocket today? Share with me in the comments.

Feel free to share this post with your friends and colleagues via the buttons below too – thanks!

 

PS: There are definitely some nuances to making a sale be really successful for you, and that’s something we talk about in the Lively Biz Business Club (my most affordable coaching option). To find out more, be sure to get on the wait list here today, ok?

7 Quick Ways to Content For Your Readers

 

Ever sit down to write a blog post or an email to your list and be at a loss as to what to say? It happens to the best of us, so I thought I’d share some of the ways that I get unstuck when that happens to me.

7 Quick Ways to Content

 

1. Offer Your Client Success Stories
You’ll see me implement this idea fairly often, where I’ll share a common struggle among my private clients and offer some solutions. You can take this a level deeper and offer a ‘case study’ of a specific client who had a specific challenge that you helped solve and turn that into your content to share with your readers.

 

2. Pick 3 of Your Most FAQs
Something I also encourage my clients to do is continually ask their market what it wants help with. As you do this you’ll see a common thread of frequently asked questions from your readers. Highlight three or so of those in your post with your solutions.

 

3. Share Your Cutting Edge Knowledge
When you learn something new that will help your clients, share that information with your readers as well. Not only will this help you be viewed as an expert, your readers will be grateful for not having to do this work themselves.

 

4. Offer Your Top 5
Writing a quick ‘5 Top Tips’ is an easy way to get an article written fast. Pick a topic, then five points about the topic you want to make, and write 2-3 sentence for each point. With a brief intro and closing paragraph, you’re done.

 

5. Interview Well-Known Colleagues
Send an email request to a handful of well-known colleagues in your field whose work complements yours asking to interview them for your readers. Ask them five questions via email and then post the interview. They get free exposure and you get valuable content to share with your readers.

 

6. Do an Ask (Insert Your Name Here) Column
Periodically ask you readers to send you questions that you can answer for them in future issues. When you find yourself stuck for content ideas, pull these out and answer one or two. These are great idea sparkers and even better, you are giving information your readers specifically asked for.

 

7. Run a Reprint
Use this strategy when you’re pressed for time or when you’re going on vacation. There’s nothing wrong with reprinting a favorite piece of content. Your current readers will appreciate the refresher and your content will be new to your newer subscribers.

 

Print this list out and keep it nearby so the next time you sit down to write you’ll have 7 quick ways to come up with valuable content for your readers.

 

I’d love to hear how you come up with content for your readers too! Please comment below – and also feel free to share this with your friends and colleagues via the buttons below too – thanks!

Thinking about hosting your own live event?

In 2009, I started thinking about the hosting my own live event.

But even though I had a great coach to help me plan it, her events were far larger and much more involved than anything I wanted to do…

So I held back.

Then I started feeling pressured to move forward with this idea, so I contacted a nice hotel near the airport, submitted my request to host a 3-day event there, and then nearly passed out when the 15-page contract arrived – along with a required MINIMUM commitment of $15k from me.

Gulp. 😟

So I decided to toss the whole idea until I could come up with a way to do it that felt good to me – and that didn’t make my heart palpitate in fear!

I asked myself what kind of event I really wanted to do. Not what ‘everyone’ else was doing, but what felt easy, fun, and much more me…

What I came up with was this…

I didn’t want to hold it at the airport. I didn’t want to hold it at a big hotel. I didn’t want to hold it in the big city. I didn’t want to stress about filling seats or worry about paying for rooms that didn’t fill in our room block. I didn’t want to commit to thousands of dollars of food that I knew would mostly be wasted. I didn’t want to deal with sound systems and the cost and labor involved. Basically I didn’t want to do anything the way I was ‘supposed’ to.

So I started over – and by asking myself what I REALLY wanted (and following that guidance) – I found myself with a 1-page contract with no financial commitment upfront, with no commitment to paying for empty guest rooms, in a boutique hotel in a hip town near the sea.

Was I still nervous about filling seats? Sure.

Did I have lots of questions about all the things I didn’t know? Yup.

Was I afraid of what I didn’t know I didn’t know? Absolutely.

But by doing it my way, and starting from where I was realistically, I’ve successfully hosted 8 small workshops and have generated anywhere from $60k to over $100k NET every time.

I’m sharing this with you so you know I’ve been there…and I have a lot of wisdom to share with you as you plan and navigate hosting your own small live event, starting with my free training coming up next week.

Join us here:

https://aforest.lpages.co/psewebinar/

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