Growing Your List with Attention

One of the most important assets in your business is your email list.

Growing my list was what changed everything in my business, moving it from a very slow 1:1 sales cycle to a much more lucrative 1:many sales cycle instead.

But how do you grow your list, consistently and easily?

By paying attention to it.

Because, just like money, your list likes to be paid attention to. And if you don’t pay attention to your list, it will demand your attention one way or another.

If you pay attention to it, it will reward you with more income, more joint venture opportunities, better relationships with your audience, and a lot more.

But if you don’t pay attention to it… well, none of those things can happen.

Luckily, paying attention to your list is easy. ๐Ÿ™‚

It’s just three simple steps: Create, Schedule, Automate

Step 1: Create your promotions channel list

Once you’ve created your fresh and compelling free content opt-in, the next step is to create a list of places you can promote it.

Depending on what channels you’re using to grow your audience, this may include using social media, pay-per-click ads, sharing with memberships or organizations you’re a part of, or other avenues through which you can reach your market.

Because my business in 95% online, my main channel I use to promote my freebie is social media, and mostly on Facebook.

Your first step is to make a list of the various channels you can use to promote your free content opt-in.

2. Schedule your promotions

Your second step is to create a promotion schedule for your free content opt-in. Decide where and how often you’ll promote your freebie through each of your channels.

Because I mainly grow my email list via social media, my schedule may look like this:

โ€“ 1 Tweet per day
โ€“ 1 Facebook Page post per week
โ€“ 1 Free Facebook Group post per week (my group)
โ€“ 1 LinkedIn post per week
โ€“ 1 Google+ post per week
โ€“ 1 Instagram post per week

Ok, your turn –> Create your own promotion schedule for your freebie, using the list of channels you wrote in step 1.

3. Automate the promotion of your free content opt-in

While you can promote your freebie manually, as soon as you can, either hire someone to do this task for you, or considering investing in a third-party scheduling service, like Meet Edgar or Hootsuite.

Just a note: At the moment, Facebook prefers that you post directly through their platform and not through a third-party scheduler.

In my business, we do a hybrid – direct posting to Facebook, and automated posting via Hootsuite to LinkedIn and Twitter.

Now that you know where and when to promote your free content opt-in, your next step is to further pay attention to it by nurturing the list you’re growing. Stay tuned for more on that soon!

If this was helpful, I’d love it if you’d comment and/or share!

Pre-Summer Sale!

Get my personal List-Building System, Ignite Your List for 1/2 off here

Ends June 15!

5 Simple Steps to Creating a Fresh Compelling Opt-in

Is your main free content opt-in in need of a refresh or replacement?

Yup, mine too!

So while I’ve been working on mine, I thought I’d share the process to help you too. ๐Ÿ™‚

Here are 5 simple steps to creating a fresh and compelling opt-in.

Step 1. Choose it

Before you create a new free content opt-in, be sure it’s something your audience wants. If you don’t know what that is, just ask them.

– Ask them

Ask your prospects a simple, open-ended question, like “What’s your biggest challenge with building your business online?” or “What’s the one thing you’d like to learn more about that relates to balancing your work and family life?”

Tailor the question to your area of expertise and use the answers you get to help spark ideas for your new freebie.

– Do a simple survey that asks 1-10 questions using a survey tool like Survey Monkey.

This allows you to ask more specific questions to elicit more specific responses – very cool!

Tip: To entice people to share their thoughts with you, offer them a free gift for answering your question or taking your survey. It’s also a nice way to say thank you for their time.

Put this question to your market:

– periodically in your email communications
– ask them on social media
– as an autoresponder when they sign up for your freebie

Remember, your market will tell you what it wants, if youโ€™ll just ask them. ๐Ÿ˜‰

Step 2: Write it

Once you know the topic of your freebie based on your research, it’s time to write it.

(Even if you’re filming a video, you’ll still need some form of written content to to help your viewers consumer your content – plus it doubles as your script).

I find the easiest way to create new content is to write an outline first, and then fill it in.

How about a simple outline to follow?

– Title (make this benefit-oriented)
– Intro paragraph (3-5 sentences; describe the problem and why your reader needs to solve it)
– 3-10 info bullets (your solution to the problem broken down)
– Closing paragraph (3-5 sentence summary)
– Call-to-Action (what should they do next? Tell them here)

Remember to keep it short so your reader actually consumes your content.

Step 3. Design it

Once you’re done writing your content, decide how to package it for your subscriber.

Here’s some of the most simple and highest-converting options:

Checklist
Cheat Sheet
Short Guide
One-Page Blueprint
MP3
Infographic

If design is not your forte, use Canva, Designsta, or Fiverr.

Step 4. Deliver it

Once your freebie is ready to be released, create a thank you page on your website and then upload your freebie to that page on your website, like this –> http://aliciaforest.com/thank-you/

If you’re creating a stand-alone opt-in page, I highly recommend (and use for all my opt-ins) Leadpages.

Step 5. Promote it

Yay! You’ve done the hard work, so now it’s just a matter of letting your market know your fresh and compelling opt-in is available.

The first thing I like to do is send it to my existing list (it’s a surprise bonus to them for already being on my list) and share it in my paid program groups. I’ll ask them to share the opt-in page with their circles as well.

Then we set up an automated system for sending the URL to the opt-in page on a consistent basis so we can consistently build my list.

That might look something like this:

– 1 Tweet per day
– 1 Facebook Page post per week
– 1 Free Facebook Group post per week (my group)
– 1 LinkedIn post per week
– 1 Google+ post per week
– 1 Instagram post per week
– Facebook Groups I belong to made up of my market posts as allowed

There you have it… 5 simple steps to creating a fresh compelling opt-in!

When yours is ready, I’d love to see it. Feel free to share it in the comments below… ๐Ÿ™‚

If this was helpful, I’d love it if you’d share it using the buttons below – thanks so much!

Pre-Summer Sale!

Get my personal List-Building System, Ignite Your List for 1/2 off here

Ends June 15!

What to do when you’re not moving forward (3 tips)

I’m generally a quick decision-maker and fast implementor.

But something James said to me recently really struck me. And reminded me instantly of the Rule of 3* (at least my interpretation of it).

He was good-naturedly teasing me about my tendency to procrastinate.

As soon as he said that, my first thought was about launching the Lively Biz Business Club. Or more accurately, my lack of launching it.

It’s 90% ready to go. What needs to be completed before opening the doors is easy and can be done within a couple of days.

So… why haven’t I opened it yet?

I lamented about this to my mastermind group. They reminded me that I’m still grieving. I showed the sales page and membership site to a private client as an example for her own, and she told me with certainty that I was going to open it in the fall. When I talked to James about it, he said, “It’s hard to put your heart into something when your heart’s breaking.”

Oy.

And in that moment, I knew what I needed to do. I need more time and space to heal. I need more time and space to be fully present for this program. I need the summer, I need the lake, I need to breathe in so I can breathe out come the fall.

So I’m honoring that, knowing that it is the best decision, for me and for you. What a release that is.

Here are three things that helped me get from feeling off about launching this new program to feeling really excited and good about it again:

1. Trust that things are unfolding as they’re meant to

I know that when I don’t move forward with something, there’s a reason. I don’t usually know the reason at the time, but I do trust that there is a reason that in some way is supporting my best and highest good.

That doesn’t mean it’s easy to sit in that place of unknowing. When it’s really hard, I have to remind myself of all the other times I’ve been in limbo and how it always works out. Always.

2. *Listen to the whispers

I trust my own intuition AND I tend to pay far more attention when the “whispers” show up in 3’s. When my mastermind group offered insight on giving myself more time and space, I listened. When my private client said to wait until the fall, I listened. When James understood my heart and expressed it so succinctly, I listened. And then I made a new plan.

3. Make a new plan

Once I decided that I wasn’t going to launch the membership before the summer, that cleared my mind and my desk so I could figure out what I was going to do instead, which took about 10 minutes. That alone affirmed this was the right decision.

Where in your business (or your life) are you not moving forward? Are you open to hearing the whispers to guide you to making a different decision?

 

What’s your sweet spot?

I was invited to Jack’s class this morning for a very special reason, and something that happened made me think about how critical it is to find your sweet spot in business… watch for more and leave your comments! ๐Ÿ™‚

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