Taking Stock and Looking Ahead
As 2012 comes to a close, I’m wondering how you’re feeling about this past year and what your expectations are for 2013. If you’re inclined to share, please leave your comments below… 🙂
3 Aha Moments from Attending Impact & Influence
I love attending live events, for the learning, networking and most of all, for those ‘aha moments’ that always pop. I choose to attend very few events each year, so I’m always very cognizant of getting a big return on my investment of time, energy and money. Attending Lisa Sasevich’s Impact & Influence event didn’t disappoint.
Here are three of those aha moments I had from attending I&I that I hope you’ll find of value too:
1. In terms of money, you can only receive what you allow yourself to receive.
So consider how that may play out in your own sense of worth, in both the level at which you invest in yourself as well as the level at which you ask others to invest in you.
For example, if you invest in a $2500- program, are you asking your market to invest in a $2500- program with you?
On the other, more common, hand, are you asking your market to invest in you at a price point that you’re not willing to invest in for yourself?
Where in your business might there be this incongruence?
2. When you feel like you need to add another element to a program (to ‘justify’ a higher price), add more transformation instead.
You may have heard me say before that people buy based on emotion, not necessarily on logic.
When you’re writing your copy for your offer or speaking about your offer, you want to spend 90% of your words on the transformation that people will get as a result of engaging your services.
You can think of it as the transformation, or the outcomes, or the benefits, that someone will receive as result of being in your program, buying your product or siging on to work with you one-on-one.
3. “I already know that…”
Whenever I attend an event, I make the effort to pay attention as if everything was new, which enables me to see the holes that are present in my business. And when I find that “I already know that…” I ask myself, “Am I doing that?”
From this event, it was evident to me that yes, I have all the pieces working that were covered at the event; now it’s time to up-the-ante on them all.
Where can you up-the-ante on one thing that’s already working well in your business?
I’d love your thoughts on any of the above – feel free to leave them below…
How to Handle CopyCats
Ever have someone copy your idea, your sales page, your emails, or anything else you’ve created in your business?
Yeah, it’s not a good feeling.
Yeah, yeah – I know that ‘imitation is the sincerest form of flattery’ and that we’re all of ‘one mind’ and all that, but really? There is a line that no one should cross.
I’ve dealt with this on numerous occasions in my own business (frankly dealing with it now with someone who certainly doesn’t need to copy me – who has an extremely successful business already so I know that it’s about something else entirely) and while sometimes it is easier and ok to just let it go, other times it’s not.
So what do you do when you feel compelled to do something about it?
Here are 4 ways of dealing with copycats:
1. Vent
First, get on the line with a business best friend and have a good vent about it. You need to get it out of your system before you can approach the copycat from a place where you’re more likely to have the situation resolved.
2. Call them on it personally
I like to contact people personally first, and give them a chance to make things right. I don’t have my assistant do this – I reach out myself usually via email, with a gracious note that I’ve noticed something they are doing is very similar to mine and I wanted to point that out – that I wouldn’t want their people thinking they’re copying me.
In one case, the person in question immediately responded with a gracious note back, offering that she was ‘modeling’ me and others and told me she would make changes to the page in question and send it to me for approval. She did and I was satisfied with the changes she made and all was well.
If it doesn’t go that way then…
3. Call them on it officially
Get your attorney involved and send them a ‘cease and desist’ letter. That will usually do the trick.
4. Move on
Once you’ve handled it either personally or officially, move on. Don’t hold a grudge against the person, just let it go. It’s not worth any more of your energy or emotion and recognize that the reason behind the copying has nothing to do with you. And then use the situation to be even more creative in your own endeavors going forward.
I’d love to know your thoughts on copycats – share with me below…
Early Bird Tickets for OBBW 2012 Flying Away…
Now that it’s August (!)…
It’s time for the early bird pricing for OBBW to come to an end… (along with our budget-friendly payment plan).
If you’ve been waiting to reserve your seat, you’ll want to get it today – otherwise you’ll end up paying more and there’s no need of that 😉
We have just 5 seats available –
I’m quite proud of OBBW – the content I provide in an intimate environment that enables you to take what you learn and put it into a plan of action that you can move forward with as soon as you get home (in fact, some attendees don’t wait – after the first day, they start making changes and additions to their business in their hotels rooms that night!).
And I’m committed to this OBBW being the best one yet (we have many returning attendees, so you can ask them at the end if they agree ;-)).
(and in case you missed it, I recently added a surprise bonus: each attendee will receive TWO bonus tickets* to OBBW 2013 – cool, eh?)
And because I know you may be wondering similar things, I answer some of the most common questions below as well… but if you have a different question, just hit reply and let me know – we’ll get right back to you.
I’m sensing that you know if OBBW is right for you – and if it is, well… your seat is waiting.
Cheers,
~ A
PS: The early-bird price is just $497-. I’ll guess that you’ve invested in an info-product or a teleseminar program that cost at least that much. The Online Business Breakthrough Workshop is a full 3 day business-building workshop that is 100% content that’s 100% implementable (even if you don’t have one single team member yet) that meets you where you’re at – newbie or seasoned – in your business.
So if you’ve become jaded by events that are mostly rah-rah, tempting you with bits of information but not giving you the done-for-you templates, scripts, flow charts, processes, timelines, calendars and more resources to take you from where you are to where you want to be in your business and your life… you’ll be very pleasantly surprised by your experience at OBBW. That I know for sure.
http://www.obbw2012.com
OBBW Most Common Questions Answered
Q: Will you be offering a simulcast ticket option for OBBW?
A: No, OBBW 2012 will not be offered via simulcast. At the moment, OBBW is an intimate workshop, with no more than 50 attendees. In order to engage fully with the participants in the room, I have purposefully chosen NOT to simulcast the event.
If you want to learn from me on how to design, grow and manage a successful and sustainable business, part-time, and that honors whatever it is that’s MOST important to you, then join me LIVE here.
Q: I’m new in business. Am I going to be overwhelmed by OBBW?
A: Definitely not. Whether you’re a new business owner or have several years under your belt, what I’ll be sharing with you during our 3 days together is applicable and immediately implementable to ALL levels of business owners.
In fact, one of the unique ways I teach is in ‘layers’ – you’ll fully appreciate this at the workshop.
And it’s one of the beauties of hosting a boutique event like this – we’ll be tailoring all of the content together for wherever you are on your business-building path (starting with a Discovery Questionnaire you receive upon registration where I ask all about you and your business, your goals and desires, and what you want and need most from me at OBBW).
Q: I’d like to come, Alicia, but I don’t like traveling or attending events alone. Could I bring someone with me?
A: Sure! All regular ticket holders may Bring-A-Friend (spouse, colleague, friend, client, family member, team member, etc.) for a one-time non-refundable $97- fee.
What that also means is that if you have someone you’d like to split the ticket fee with, you are most welcomed to do that (working the details amongst yourselves).
For example, if you purchase your seat for $497- (the current ticket price) and add on the Bring-A-Friend option at the thank you page for $97-, the total investment would be $594-. That split between two people would be just $297- each!
Bottom line? At the early bird price of $497- (or even better, the split price of $297- if you split it with someone), you have the unique opportunity to participate in one of the only small business events that is 100% (and immediately actionable) content.
As I write this, we only have 5 seats left for this year’s workshop. With my own bigger picture plan mapped out, I can confidently say that this is the last year I will be hosting this intimate of an event for a full 3 days at this low of an investment.
Here’s that link for you to reserve your seat now:
*Everyone who has a reserved seat for – and attends – OBBW 2012 (whether it’s a regular ticket or a bonus ticket (guest, client, friend, scholarship, etc.) will receive 2 BONUS tickets to OBBW 2013*. You won’t have to book those seats until a later date, but we will keep them in reserve for you and be sure you get first dibbs on securing them before we open the doors to the public. Super-cool 🙂
Free Trainings Coming This Fall
Hey there… 🙂
I’m planning a series of free training calls for the fall… what would you like to learn from me most?
Let me know in the comments below – and thanks!
cheers,
~ A
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