While I had many shifts, fresh ideas, and validations that I’m on the right track while attending Andrea Lee’s Wealthy Thought Leader event, I wanted to share with you three of the a-ha’s I had during the event’s three days.
1. It’s time to strengthen the underpinnings of my business…
Not one, but two, of the sessions at WTL reminded me that I need to go back to the beginning and strengthen the underpinnings of my business. Hey, we all get complacent with some of the mundane tasks in our business, even when we have a team to implement them, but one of these in particular really made me smack my forehead.
2. Video isn’t all that and a bag of chips…
Tipping my hat to Michele PW for that chuckle… but it validated that while only 50% of your market will actually watch your videos, the fact that I’m offering multiple ways to consume my content is spot-on.
3. Following my intuition will never lead me astray
During a recent program launch, I struggled with the logical sense of ‘repeating what’s worked’ and the intuitive sense that it was time to do something radical. I decided to listen to my intuition and it paid off in spades.
At my annual Online Business Breakthrough Workshop, I’ll be sharing much more about what it’s taking today to bring in revenues, attract new clients and customers, and keep them coming back for more.
You can get your ticket right now for the lowest price available here.
I love to know how these aha’s resonate – share with me your thoughts with below…
While I had many shifts, ideas, pauses for thought, and lightbulb moments while attending Andrea Lee’s Wealthy Thought Leader event, I wanted to share with you three of the a-ha’s I had during the event’s three days.
1. I already am a wealthy thought leader…
I just need to embrace it. And I can’t do that until…
2. I’m ready to take a stand…
And I am ready. It’s been forming for a while now, most particularly over the last few months. I started getting really clear on my principles and guideposts for my business as well as how and what I want to teach and share with my clients to enhance their business as well.
And that re-ignited that…
3. I really do love what I do.
How blessed am I that I get to work with such amazing clients, that I’m surrounded with a fabulous group of colleagues that continues to deepen and grow, that I get to be as creative as I want all the time, because this is my business, my life, and my choice.
At my annual Online Business Breakthrough Workshop, we’re going to do a session on making a stand in and for your market so you can stand out in an overcrowded marketplace.
Get on the early reservation list here.
I love to know how this resonates – share your thoughts with me below…
If you want to create more money in your business, you have to know your value and be able to articulate that really well in order to be heard above the din in our loud and overcrowded world today.
You probably have an idea of the value that your clients and customers receive through your work. But what will make what you do far more enjoyable, more marketable, and much easier is to really dig deep into finding out very specifically what the value is that your clients and customers get through your work together or from your products or programs.
So I have a two-part assignment for you:
Part 1: Ask yourself…
“What’s one benefit/value/result that my client gets from working with me?”
Answer that question 30 times.
(here’s the secret: the first 10 will be easy. After that you’ll need to start digging to find the gold nuggets ;-))
Part 2: Ask your clients/customers…
“What’s the value you’re receiving from our work together?” or “What’s the value you’re receiving from this product or program?”
Ask them to answer that question beyond the superficial, to really dig deep, to find the real value they’re receiving.
You may be surprised to find out it has little to do with the actual ‘thing’ they initially invested in you for.
Then take your answers and their answers and work with them to come up with several laser marketing messages that make you and what you do memorable and highly attractive to more and more of your ideal clients and customers.
At my annual Online Business Breakthrough Workshop, we go deep into this and other exercises so you’ll leave with your unique message and how to articulate that through all of your marketing so you can finally stand out among the sea of others who do what you do.
Get on the early reservation list here
Share your answers with me below…
Here’s a question I get asked all the time:
“I don’t know you how do it, Alicia…with two little ones to care for and so few hours in the day to actually focus on your work. Somehow you manage to write your weekly ezine, hold a bunch of teleseminars each month, run your group and private coaching programs, AND be creating and promoting new offers and new products all the time. I’m so impressed and inspired by you, but more than that, I want to know how you do it all!?”
To be honest, sometimes I wonder myself! Something I often say to other, especially new, mothers is, “despite what everyone tells you to do, do whatever works for YOU.” In a way, that’s how I started running my business after I had my daughter. I just did whatever worked. I still do.
When she got a bit older, it was easier to manage both being a fulltime mother along with running a successful business. Then enter baby #2 and it was back to square one. It’s not easy but it is possible. And here’s what’s really interesting (mompreneurs, take note): I started making about $3k more each month since having my son – and I’m working LESS.
A client once pointed out to me that it seems the biggest growths in my business have been when I’ve been having babies – and she’s right!
Over time, I’ve figured out how to get the most important things done while still being able to focus the majority of my time on my family (after all, that’s one of the reasons why I went into business for myself in the first place).
Here are just a few of them:
1. Setting my work hours
My typical work day looks like this: I get organized the night before for the next day. This jump-starts my day and makes sure that when I do get those tiny pockets of time to get something done, I know exactly what to do. This makes me feel like I’m accomplishing stuff in-between drop-off and pick-up from school, making crafts, playing trains, making dinner, etc.
When I started my business, I didn’t get any real work done until naptime. I worked for about a total of an hour or so while the kids napped, five days a week. Then I put in some more time after they went to bed at night, whether I was leading a teleseminar or catching up on emails. My biggest block of focused time, usually reserved for writing and product creation, was on Saturdays, when I worked approximately 4 hours.
During a perfect week, that gave me about 12 hours of time dedicated to business. However, there’s never a perfect week (one or the other doesn’t nap, I have some pressing non-business-related task that I can only take care of when they’re sleeping, one of them is sick, etc.), so my best guess is that this gives me about 8-10 productive hours to work on my business each week.
Now that the kids are both in school, my dedicated work time is a couple of hours in the morning until I pick my son up at noon, a little at naptime, and sometimes in the evening (again if I’m hosting a teleseminar) or on a Saturday, if I have a launch going on.
So, although my hours have shifted, the amount of hours is still relatively the same – about 15 hours a week.
So how do I decide what to focus on that will move my business forward the fastest in that limited amount of time each week? I use what I call a Priority Card…
2. Using a Priority Card
A Priority Card will help you organize all your tasks in a way that will SHOW you every day what you should focus on. There are a lot of details that will threaten to take your mind off your priorities (this is where a virtual assistant can be of immense value), but those details are not necessarily what will move you forward in your business. To do that, you need to consistently focus on completing the projects that will move your business ahead big-time.
You can create a system for helping you focus on your priorities in a number of ways, but I’m going to give you mine. Like I said, I only work about 15 hours a week on my business, so adjust your own plan accordingly.
At the beginning of each week, I choose 3 to 5 projects with looming deadlines (self-imposed as they may be) from my master task list (which really is so massive that I write it on a 8.5 x 14 legal pad). For example, at the moment, I am working on my annual Online Business Breakthrough Workshop.
On a colored index card, I write down those projects and prop the card in a standing clip holder, right in front of my computer screen. When I start to feel that sense of overwhelm, or when I find myself getting distracted by new ideas or other tasks (all of which seem important), I remind myself to look at my Priority Card and focus only on what’s written there.
Once I started using my Priority Card, my own business growth leaped forward ten times faster than when I was doing a little of this and a little of that, working on a dozen things, but taking much too long to actually complete just one project.
3. Ignoring the phone
I’m serious when I say that I ignore the phone. Some of my clients get heart palpitations when I tell them that I NEVER jump when the phone rings and suggest they do the same. I don’t even have the ringer turned on on the business line. Does this mean I miss some important calls? Probably. But my virtual assistant checks my messages in a timely manner, takes care of what she can, and forwards the rest to me. I then email or call people back at a more convenient time for me.
4. Quick consults
When a prospective client wanted to speak with me about ‘just a few questions’, I used to gladly schedule a time to talk. But instead of a few questions, I’d be on the phone for at least a half hour, basically giving a free coaching/consulting session, and being frustrated with myself for not valuing my time more.
And up until a few years ago, when a potential client or customer requested to talk with me further about working with me or about one of my products, they could schedule a time to talk for a much smaller fee than my usual hourly rate, and if they decided to go forward with working with me, they could apply the fee they paid towards the program or product they were interested in. This was fair and valued both our time and investment in the process.
Now, however, prospects can talk with my virtual assistant should they need more information about any of my programs or products. If someone is interested in working with me one-on-one, they need to apply for a private coaching spot and if I feel it’s a good fit, we set up an interview to discuss moving forward.
BONUS: Make and use lists
I’d be lost without my lists! I’d never remember to do anything if I didn’t write it down. I keep a bunch of reporter’s notebooks around the house and anytime I think of something I need to do, I write it down in whatever room I’m in – whether it’s business or personal. Then I periodically gather the lists and separate them into three main lists; personal, business, and other (which includes the “someday I’d like to…” stuff; things that aren’t a priority but that I want to remember to do at some point), and check things off in priority order from there.
If you start applying some of these steps now, I guarantee the number of productive hours you spend on your business will increase. And you’ll also feel less overwhelmed and lessed stressed about trying to get it all done!
I’d love to know which one of these resonates the most with you – share with me below…