Do you get stuck when trying to figure out what to offer to your market next? Do you wonder if they’ll buy what you put together for them? Just follow these three steps to easily create your next successful offer:
Step 1: Know what your market WANTS
Be really clear on your market, what their problem is, and what your solution to that problem is. And more importantly, don’t make the mistake of creating something that you think your market needs before you find out if it’s something they want.
How do you find out what they want? Ask them!
Step 2: Fill in the holes in your HourGlass
In the business model I designed and teach, there are different offers at different price points. When deciding what to offer next, take a look at your HourGlass and see where your next gap is and then fill it.
So, if you have a Free Taste and nothing in the less than $50 range at the first level of the Hourglass, that’s the first gap you’ll want to fill.
One way you can fill this gap is to take one of your larger offerings and modulize it to fill in a lower level of your HourGlass.
Advanced TIP: if you have a $50 product and it’s selling really well, that’s when you want to start creating something at the next level of the HourGlass to offer, which would be at a higher price point.
Step 3: Create the Offer
Once you have identified the hole to fill you can start creating your next product, program or service.
Knowing what level you’re creating your product for will inform the end product. And you’ll want to make sure your time and effort equals the price point.
Here are some examples to get you started. Know that your market may demand higher (or lower, but not much) price points:
Level 1: $50
Level 2: $200
teleseminars – single or series
more comprehensive e-manuals
short group coaching programs
live workshops or seminars
And don’t forget – create a product that you actually enjoy creating!
How you’ve decided to package your product will determine your delivery system. This is the path to getting your product into the hands of your buyer. Some systems only do one thing, but most overlap, so it makes sense to think about your bigger vision for your business as it grows and make the investment in some of the systems that do several things if you can.
I’d love to know your thoughts on how you’re going to create your next offer – please leave your comments below.