While the message and the market of your business may be different, there are some stumbling blocks that seem to pop up for even the seasoned entrepreneur.
Here are four of the ones that I frequently coach on with my private clients:
1. Not moving ahead even when they know what to do.
Almost always, this is a fear-based immobility. Whether it’s fear of failure or fear of success (the later seems more prevalent for entrepreneurs, including myself).
We come up with all kinds of excuses as to why something isn’t getting done, but most often it has nothing to do with anything other than fear of the possible result of moving forward.
If you’re afraid of failing, remember that in our online world, we get to test things out with very little risk. My favorite strategy is to ‘fail fast’. Put it out there, see what happens, tweak until you get the result you want.
If you’re afraid of success, then you need to take a look at your Big Money Why (BMW – see #4) to see how you can make it more powerful and motivating (tip: money is never enough of a motivator, believe it or not). And you need to put a process in place for how you will handle the abundance that’s to come.
2. Being self-disciplined enough to make and stick to self-imposed deadlines.
The wonderful thing about being an entrepreneur is that you’re your own boss. The tricky thing about that is most, if not all, of our deadlines are self-imposed. Which makes them very easy to move, doesn’t it? I know because I’ve struggled with this one more than once.
If we go back to knowing what your emotionally driven motivator is for the success you desire, you’ll be more likely to stick to those self-imposed deadlines – but only if that BMW is strong enough.
Here’s a simple but very powerful tip for you in sticking to your own deadlines: Make them public. When I launched my first info-product, I told my ezine list that they would be able to buy it on a certain date, which gave me about 3 weeks to get it done. And done it was.
3. Claiming leadership status and fully stepping into the role of the CEO of your business.
Once an entrepreneur gets the foundational pieces in place for their business, it’s actually easy to stay in the start-up phase, because it’s comfortable. And because often they don’t know what the next step is, what the next layer of the business should look like, to take them to the next level.
The sooner they can take on the leadership role, by becoming the CEO of their business (even if they don’t call themselves that), the faster the growth of both the entrepreneur and the business.
One of the ways you can step more fully into that role is by delegating. So if you’ve been in business for a couple of years and you’re still doing too much of the managing of it, and especially if you’re doing all the admin work, and you haven’t hired an assistant yet, it’s time. Start with one small project and add from there.
For every task in your business, ask yourself, “Is this something I should be doing?”
Because remember, even if you CAN do something doesn’t mean you SHOULD.
If the answer is no, then pass it off to a capable assistant.
4. Having an emotionally driven motivator for your Big Money Why (BMW).
This is probably the most important one…
Money is NOT enough of a motivator, no matter how much you want it, or are attached to the ’6-Figure’ or “million-dollar’ mark. There has to be a reason behind wanting it, something that is so strong that it drives you and the business forward, no matter what.
If you find things aren’t moving as quickly as you’d like, or it feels too hard much of the time, or you just aren’t using your time and talent effectively, take a look at your Big Money Why. And if you haven’t done this before, then that’s your coaching homework.
In as much detail as possible, write out why you want the financial success you do. Is it to give to your family, is it to give to others, is it to create a charitable foundation, is it to take care of elderly parents, is it to enable your children to get the best education you can give them, is it to travel and expand your world view, is it to buy a nicer home for your family, is it to give experiences to those you love – they are a thousand reasons why, but you need to be very clear of what they are for YOU before you can make them happen.
Inside the Lively Biz Business Club, we focus a lot on your Big Money Why, as it’s one of the most powerful exercises for shifting the members into passionate action in their business.
Click here to get on the wait-list to be first to find out when the Club re-opens
People ask me all the time how I’ve managed to create a 6-figure+ business while only working about 15 hours a week. First, I had to build a solid foundation and set up systems that would support the business as it grew, systems that were either automated or delegated or easily repeatable.
Once I had the foundation and the beginning systems in place, I was constantly looking for ways to leverage my time and talent, and I still do. I could write a book on the many ways we do this in my business (and maybe I will someday) but in this 4-part series, I’m going to share with you some of the most effective ones that you can apply to your business today.
1. Pick a price…
Pricing is one of the places that almost everyone gets stuck. Don’t stay stuck especially if it’s something new that you’re offering and you’re filling in the holes in your business model. Just pick a price and get your offer out there.
Getting stuff out there will move you forward, create more income, and leverage your time.
You can say, “This is early bird pricing. This is beta pricing. This is an introductory rate. Be one of our beta testers.” Know that you’re not wedded to that price forever and ever.
That is the beautiful thing about what we do. We can change our pricing all the time. It’s simple. You can just type a new number.
2. Always be hiring…
As your business grows you always want to hire. Pay attention to who shows up, who comes across your desk, who is in your inbox and who you meet at conferences and events who may be a good addition to your team.
You might think, “I’d love to have her do my social media. I’d love to have her be part of my administrative team. I’d really love to have this person do my website.”
Be aware of the people that you’re feeling that resonance with. Maybe there is a small project you can hook them with to get them onto your team early.
That way when you’re ready to hire someone, you have a ready file of possibilities to go to.
3. Make mine WordPress…
If you haven’t made the switch from a traditional HTML to WordPress, now’s the time.
The benefits of using WordPress are seemingly endless. Search engines love them, you don’t need to know HTML to create a site or make changes to an existing site, and there are tons of free and low-cost templates to choose from that will give you business a professional polish.
Because it’s so easy to use WordPress, this is going to save you (or your designer) tons of time, which is going to save you tons of money.
4. Take a stand and make it matter
To increase your exposure and your reach into your market, decide what it is that you are willing to take a stand for and make that matter to your market. If you’re ready to stop seeming like everyone else in your market who does what you do, then figure out what it is that you believe at core level and are willing to make a stand for and in for your market.
Then use that stand as the basis for your manifesto, weave it into your marketing copy, speak about it with passion, and watch as more of your ideal audience gathers to you.
5. Publish your content on Kindle
If you have an ebook or a print book, consider publish those on Amazon as Kindle versions. It’s a great way to get your content in front of all that traffic that already exists on Amazon that can lead to more leads and more sales for you. Just be sure to put an invitation in your book that leads people back to your website.
I’d love to know which one of these leveraging tips resonates the most with you – share with me below!