One of the things I enjoy about coaching is that I get to be creative with how I work with my clients, including how to create easy coaching packages that work for both of us.
In the 15+ years that I’ve been around the coaching industry, I’ve seen a rapid change from traditional 1:1 coaching of three 45 minute sessions per month for a monthly fee to session bundles, coaching programs that last as long as a year, in-person retreats, and much more.
So there are some simple ways that you can add value to your current coaching packages, or offer these alternatives to phone-only coaching as stand-alone packages, that can be very enticing to your clients.
Consider adding any of the options below to increase the value of your packages, or offer them as a stand-alone package, giving your clients a way to work with you at a more accessible investment, as well as help you as the coach to leverage your time.
Here are three of my personal favorites:
In addition to phone sessions, one of the ways that I’ve coached my private clients is through e-coaching, or coaching via email and/or instant messaging.
I hold a firm belief that email coaching is just as powerful, if not more so, than phone coaching – and here’s why:
When you send an email asking for help, the simple act of writing and sending it creates energy that initiates the process of an answer coming to you – and not just MY answer.
When you put a problem out into the world, not only do the synapses in your brain start firing (our brains can’t help but answer questions) to come up with a solution, but the Universe starts working in order to bring you a solution as well.
It’s why experienced coaches understand that the real coaching happens between the sessions.
And e-coaching is also just a whole lot easier – you don’t have to schedule a call, you don’t have to be tied to a phone, or even a computer (you can e-coach via smartphone). And your client doesn’t have to wait until their next session to get the support they need – they just send an email!
2. Audio Coaching
For those of you who would rather coach by talking instead of typing, here’s an idea for you.
I had a private client once who was a coach and she was happy to receive questions via email from her clients. But she preferred to answer those questions via audio. What I suggested she do was to simply call into her recording service or use the app on her phone, record her answer, and then send the client the MP3 link to listen to. She loved answering client questions this way, and they loved hearing her voice. Simple and brilliant!
3. Video Coaching
Video coaching has become popular over the last few years, but there are many coaches who still prefer phone-coaching. However, video coaching is an effective alternative and might be preferred by some of your potential clients. When I was private coaching, I did video coaching most often with my clients who lived outside of the United States via Skype. It was free for both of us and it was the next best thing to being in-person.
And you could also offer video coaching in the same way that I described above in #2. For example, I had another private client who preferred recording a quick video where she could share screenshots, links and more in response to her client’s questions and requests for help. I do this for my Lively Biz students using a free service called Loom. Sometimes it’s so much easier for me to answer a question by showing how to do something via a quick Loom video vs typing it all out.
Which one of these alternatives or additions to phone coaching could you add to your current packages or that you could create a stand-alone package to offer?
I’d love to know – share with me here