In 2009, I started thinking about the hosting my own live event, but even though I had a great coach to help me plan it, her events were far larger and much more involved than anything I wanted to do…
And so I held back.
Then I started feeling pressured to move forward with this idea, so I contacted a nice hotel near the airport, submitted my request to host a 3-day event there, and then nearly passed out when the 15-page contract arrived – along with a required MINIMUM commitment of $15k from me.
So I decided to toss the whole idea until I could come up with a way to do it that felt good to me – and that didn’t make my heart palpitate in fear!
I asked myself what kind of event I really wanted to do. Not what ‘everyone’ else was doing, but what felt easy, fun, and much more me…
What I came up with was this…
I didn’t want to hold it at the airport. I didn’t want to hold it at a big hotel. I didn’t want to hold it in the big city. I didn’t want to stress about filling seats or worry about paying for rooms that didn’t fill in our room block. I didn’t want to commit to thousands of dollars of food that I knew most of would be wasted. I didn’t want to deal with sound systems and the cost and labor involved. Basically I didn’t want to do anything the way I was ‘supposed’ to.
So I started over – and by asking myself what I REALLY wanted (and following that guidance) – I found myself with a 1-page contract with no financial commitment upfront, with no commitment to paying for empty guest rooms, in a boutique hotel in a hip town near the sea.
Was I still nervous about filling seats? Sure. Did I have lots of questions about all the things I didn’t know? Yup. Was I afraid of what I didn’t know I didn’t know? Absolutely.
But by doing it my way, and starting from where I was realistically, I’ve successfully hosted 6 small workshops and have generated anywhere from $60k to over $100k NET every time.
I’m sharing this with you so you know I’ve been there…and I have a lot of wisdom to share with you as you plan and navigate hosting your own small live event.
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If any of this resonates with you, I’d love to hear it. Just comment below and let me know. 🙂