A question I get asked by entrepreneurs all the time is…
“Where do I start? With an ezine, a website, a blog, or what?”
The answer is – it depends. It depends on where you are at in your business building efforts. But after hearing this question asked often enough, I think there’s something else going on ~ a request for a simple way to understand how all the pieces fit together. So, here goes:
First, you want to have a clearly defined target market, and be offering solutions to the problems that market wants solved. Then follow the steps below to leverage your time in reaching them with your offers.
1. Create an Invite Site
The first step is to create what I call an Invite Site. An Invite Site is a simple one page website where the only thing you do is invite your visitor to sign up for your email list by offering them something of value for free in exchange for their email address. For the record, the ONLY website I had for the first three years in my business was an Invite Site and I’ve built a 6-figure just from that.
2. Write and send an ezine
As you build your list, you’ll want to stay in touch with your subscribers. The easiest way to do this is through an ezine, or online newsletter. If you’re just starting out, know it doesn’t have to be anything fancy. A short article in text format sent to your list on a consistent basis is enough to get you in the habit of writing and sending an ezine, and for staying on your reader’s radar screen.
3. Post your ezine article to your blog
Create a simple blog for free at WordPress.com, give it a name that incorporates what it is that you offer (for example, advice about marketing, dog grooming, real estate, etc.), and cut and paste your ezine article as a post to your blog. The search engines love blogs because of their text-based format. They also love fresh content and with a blog you can post new articles consistently, keeping the content fresh, whereas on a static website, the information doesn’t change very often.
BONUS: Record a podcast from your ezine article.
Give your audience another way to get to know you (and take advantage of the millions of people who are downloading and listening to information on their MP3 players) by offering a podcast. Simply take the content from the article you wrote for your ezine and use that as your script for your podcast.
I know this seems simple, but that’s because it really can be this easy. If you put just the first three steps into action, your business will start to grow. As it does, you can start adding more bells and whistles, like graphics or different sections to your ezine, or jazz up your blog. In the meantime, keep pointing people to your Invite Site to grow your list, stay in touch with them via your ezine, and post your articles online so more people will find you.
I’d love to know your thoughts on this – please leave your comments below.