When I first went into business for myself seven years ago as a marketing and public relations consultant, I struggled with setting my fees. Even though I had been making a good salary working for someone else in this capacity, at first I found it difficult to set my fees at what they truly were worth.
Then I learned about "dollarizing" (a topic for another article) and about looking at the results that I was creating for my clients. I also had to build my confidence and comfortability in telling prospective clients what my fees were without stammering… 🙂
I don’t struggle with this anymore, for a few reasons. One reason is because I KNOW what a difference I can and do make in my client’s business. And another reason is that I have loads of clients, past and present, who continue to TELL me what a difference I’ve made for them in their business. Both of these have helped to build my confidence and comfortability factors in setting my rates.
(more…)
I’m back (well, almost… ;-))
After taking 4 months off for maternity leave to tend to Jack, I’m ready to get back into live action with you again, and I’m very excited!
Last week I opened registration for my 21 Easy & Essential Steps to Online Success Take Action Group to my clients, VIP customers and Cafe members, and they are already snapping up the limited spots for this latest session of the TAG.
This program is a 10-session workshop over the phone where I personally lead you through the ENTIRE 21 Steps System, step-by-step, week-by-week, so at the end of the 10-week program, you have all the pieces in place to build upon for a prosperous 2008!
And you even get access to your own 300+-page copy of 21 Easy & Essential Steps to Online Success System(TM), packed full of outlines, examples, templates, and worksheets that will serve as your own manual to guide your business to success completely for FR*EE when you register! (a $297 value)
And there’s much more, of course…
For a fraction of my private coaching fees, I’ll share with you all my secrets and strategies for creating an abundance of clients and customers, money, time and freedom in your business and your life.
And there are even two NEW benefits to this latest round: I’m thrilled to share that some of our TAG Alumni will be joining us, so you not only get to learn from me, but you’ll also have access to the wisdom of those who have successfully worked the 21 Steps before you!
And you’ll also have the option of adding PRIVATE e-coaching with me as well, where we can really personalize the program to make it specific to your individual business.
But here’s the deal… I’m only accepting 20 students into the group, and the slots are already being snapped up by those who received the priority notice this past week.
So if you would like a spot, please don’t miss out… I’d love to work with you and make 2008 your best year in business yet!
Go to the 21 Steps Take Action Group info page NOW to get the full scoop and to take advantage of your special tuition rate!
Cheers,
PS: If the above link doesn’t work for you, type this in your Web browser:
http://www.clientabundance.com/21StepsTAG.htm
PPS: Questions? Happy to help: support@clientabundance.com
Our annual holiday party was a big success once again… and worth all the effort it took to pull it off, which was not easy with a toddler underfoot and a newborn in my arms… 😉 Here’s Chloe ‘ready in red’ to party. I’ll post some more photos as soon as I can find the camera!
You know that one of the easiest routes to growing your business financially is to sell more to your current client/customer base. With that in mind, I’d like to invite you to pay particular attention to the way the more traditional brink-and-mortar stores are upselling to you as you do your holiday shopping.
For example, one of the stores I’ve purchased some holiday gifts from this year is Land’s End. When I received my order yesterday, this is what I found:
1. On the outside of the box was a sticker alerting me to a special certificate inside that would save me $20 on my next order.
2. Inside the box were three more catalogs, one for adults,one for kids, and one for the home. My order was a mix of all three of these things, so it made perfect sense to send me the latest catalogs for both – especially since the stack of holiday shopping catalogs on my coffee table is about to topple over, and I’m not sure I could find the latest ones from them even if I tried. These ones will go on top of the pile. Brilliant.
3. Also inside was another catalog called "Odds and Ends" which just tickled me. I think it’s usually called "overstock items" but I loved this new language. Obviously, this is the sales catalog and even if I don’t look through the other catalogs, I’m for sure going to see if I can get a few more deals, especially because…
4. Also inside was a special gift certificate giving me $20 off my next purchase of $100 or more. So, psychologically I’m thinking that I’m already getting some good deals via the sale catalog, then adding the $20 off, I’m really making out, right? Well, yes, except that I’m spending more money in the first place! But this is how we think… and thus behave as a consumer.
5. I think this was my favorite: The inside of the box was white with large drawings of holidays scenes to color in. Giving me something so easy and unique to engage my almost 3-year-old daughter in while I tend to my newborn all for buying a couple of Christmas presents? Now, I’ve always been a pretty happy Land’s End customer – the only exception being that they don’t sell shoes or swimsuits in my size – but after this sale, I’m becoming a raving fan.
How can you take even one of these ideas and apply it to your offerings? Here are some thoughts:
1. If you sell a physical product, add a catalog of sorts to your package, with a special discount or other offering for additional purchases.
2. For digital products, follow up with an autoresponder with the same information as #1.
3. Add something complementary to your offering ‘just because’. Land’s End didn’t have to send my order in a box with coloring fun on the inside for sure – I wouldn’t have missed it – but it was something thoughtful and unique enough that it will stick in my mind when I consider making future purchases.
Now… on the other hand, I also received my order from Eddie Bauer. How did they upsell me? They didn’t – and I spent quite a bit of money with them on that first order, so they really missed an opportunity to make additional sales from me. The only thing they included (besides a catalog that I already have two of) is a card that tells me that they have more sizes available now. Good to know, but there’s nothing that entices me to make an additional purchase.
I’ll keep you posted as more boxes show up on my doorstep – and I’d love to hear about how your merchants are upselling – or not – to you. Just click the comments button below.
Happy shopping!
~ A
Just quick today…
I wanted to let you know about a new company called My Millionaire Friends that is launching on January 1, 2008.
This monthly coaching and networking program offers a lot of tangibles on a monthly basis (CDs and printed books and newsletters to name a few). They are running a special prelaunch price.
Check it out at http://www.my-millionaire-friends.com
And even if you cant join right awaythey have a great How to Become a Millionaire Diagram and Checklist you can download for free.
Cheers,
~ A
Recent Comments