One of the biggest challenges many of my clients have is getting enough visitors to their websites. And not just any visitors, but the right kind of visitors – the ones who are high quality prospects for you.
There are literally hundreds of ways you can drive the right kind of traffic to your website, and usually a combination of several brings the best kind of visitor to your site – the ones who are most likely to take action with you – whether that’s to sign up for your teleseminar, join your bootcamp, buy your info-product or simply sign up for your ezine list.
But once we get into looking at a client’s site, the piece we often find missing is a clearly defined niche. If you don’t know who your target clients and customers are, it makes it really difficult to find them and to let them find you.
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A question I often ask my target market is, "what’s your biggest challenge with building your business online?" And one answer I get frequently is this:
How do I make my website earn money?
If you’ve got a business online, then it’s likely you have some sort of web presence. Perhaps it’s a one-page ‘sign up for my list’ kind of site, or a full-blown brochure site with a menu of choices, or maybe your site is in the form of a blog. Regardless of what kind of site (or sites) you have, if they’re not doing what you want them to – and since we’re in business, ultimately that means making some sort of a profit – then it’s time to make some changes.
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Are you working too hard in your business? If you’re an entrepreneur, you probably are, especially if you’re in the early stages of your business building. And you’re not alone.
Here’s an example from my own client files:
I was recently working with a client who was a real go-getter, very serious about being in business for herself, and marketing only to a more affluent clientele. She wanted to increase her reach into that market online. And she was considering adding article marketing to her mix.
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"Do I always have to come up with something new?"
This is a question I get asked often by my private clients, and the answer is a resounding YES, if you want to continue to grow your business.
Besides boring your target market after awhile, you’d get bored, too, so yes, you want to breath some life into your business by consistently coming up with new offers. This helps keep your list interested, and it helps you stay cutting edge in your market.
Here are 5 easy ways for getting and staying hot in your market:
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One of the reasons I love the business model I teach is because it effortlessly PULLS clients to me. I never have to chase them or worry about having as full a roaster as I want. The first step in making this happen is creating what I call your CFO – Compelling F.r.e.e. Offer. The problem is that very few solo-preneurs actually utilize this simple method of attracting all the clients they want.
Your Compelling F.r.e.e. Offer (CFO) is what entices people to want to find out more about you and what it is that you’re offering. When you make your complimentary offer compelling enough, more people will be interested in taking advantage of it, which increase the audience to which you can then market to.
Your CFO can be packaged in a variety of ways: a mini e-course, a checklist, a CD, an audio download, a special report, a free teleseminar, etc. I offer a few different CFOs – a mini ecourse, an audio download, and for joint ventures I offer one of my paid products for free as a bonus to their paid offering.
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Are you afraid to choose a niche for your product or service? Are you afraid that you’ll be limiting your business if you narrow your niche down too much? If you answered yes to either of those questions, you are not alone. Lots of new business owners struggle with this issue. All you want to do is give your gifts to the world, and making decisions that make you feel as though you are saying "no" to a segment of the world may not feel right to you. But by choosing to focus on a certain segment of the population, you are ensuring that your work actually gets out there, and you will be astounded at what does come your way.
So don’t be concerned that you’re going to cut yourself off from other opportunities, or that you’re going to limit your success by focusing on a smaller segment of the population. The opposite is actually true. When you focus your efforts:
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