Give more to be more…?

Ever have a project due or a deadline looming
that really stresses you out?

Well, that was Chloe’s shark project for her science class.

This girl had a vision, and she made it come alive, but wow – what it took to get there was some serious time reconfiguration, lots of that time spent in the Fabrication Lab at school during lunch, recess, and after school when she wasn’t at musical rehearsal, and lots of support, though she did all the work herself.

This photo is her completed project, and I have to say, from it coming home in many separate pieces to 4 hours later to completion – I’m impressed.

I’m even more impressed that she had a really great attitude about it all – even when she had to go back to store at 7:30pm to get less strong magnets! (Thank you, James, for taking that trip with her.)

But something she said while she was hot glue gunning struck me (I admit, with a tad bit of unease)…

I commented that she didn’t need to do something, that it was fine the way it was, and she just smiled at me because she was going to do it her own way anyway (she is so my daughter) and said, “But Mom, I’m a perfectionist.”


From a recovering (almost) perfectionist, I cringed a little. But I also recognized that part of the reason this project was stressing her out wasn’t just the limited time she had to work on it, but because it’s really important to her to do well.

In this case, she saw clearly what she wanted and she went for it – focused, determined, and yes, it took more because she wanted it to be more.

And that’s not a bad thing at all.

And it made me think, where in my business could I give more so it could be more?


I’d love to know your thoughts…

~ A

Wiping out overwhelm bit by bit

The next two weeks are a bit overwhelming with so much going on, both personally and business-wise, so I took time yesterday to clear the decks.

I boxed up a ton of old binders and notebooks to go to the recycling center. I started filling my ‘summer bin’ mostly of books I want to read over the next few months. And I’m about 75% through my inbox as I head to zero before we leave for the lake.

I walked into my office this morning feeling considerably lighter and more energized to move forward.

I also made a list of exactly what needs to happen when over these next few weeks. Now I just need to focus on that list. 😉

I share more about wiping out overwhelm here:


~ A

Back-to-School Business Bundle Sale!

Just dropped Jack off for his first day of 3rd grade – woohoo! And since Chloe started 6th grade yesterday, it’s back to business for me – and my Back-to-School Business Bundle for you!
Take a look at it here:
Here are just 5 of the 32 trainings you’ll have instant access to:
1. How to Prioritize All You Do
Overwhelmed? Confused? Immobilized by the sheer number of items on your to-do list? You are not alone. It’s the entrepreneur’s trap and this is the training call that will free you.
(this is one of my all-time favorites)
2. The Simple 7-Step Autoresponder Sales Sequence
In this training call, Alicia will teach you how to write a quick autoresponder email series that sells a product or service on autopilot.
(one of clients implemented this right away and saw instant sales – and she was amazed at how a simple it was!)
3. Advanced Signature System
Got your Signature System outlined? Alicia’s going to show you what to do next with it, and how to create additional revenue streams from it, quickly and easily.
(This is HOW my business passed the 6-figure mark and then the million-dollar mark)
4. 22 Ways to Instantly Boost Your Sales Page Conversion
Want to get more sales from your current and future sales pages? In this training, Alicia will share 22 easy ways to make sure your conversions are as high as they can be.
(another checklist-style training to be certain you’re not leaving money on the table!)
5. How to Multi-Purpose Your Content
Following my Content Leverage Flow Chart, we’ll work together on implementing each piece that makes sense for your business so you can finally start drawing more people to you.
(I teach this process in-depth at both my annual Online Business Breakthrough Workshop as well as at my Gather Your Clan workshop – but you can get it right now – this one alone is worth your tiny investment).
If you want to build your lifestyle business (yes, that kind of business that puts your LIFE first – letting you focus time, energy and money on what’s truly most important to you), you’ll get 32 of my most effective programs for just $97-.
These trainings are comprehensive step-by-step trainings and were only available to private clients who invested $2k or more to learn what you have immediate access to below for a fraction of that.
This offer is good only until Friday, September 9 so don’t delay, ok?

Where Are You Missing Leverage in Your Business? (Part 2)

If you’re a woman entrepreneur who’s building a leveraged online business so you can keep your family first, this is for you.

As the same, I’m always looking for ways to tweak (read: leverage) what’s already working in my business to improve my results so I can grow my business more quickly without more effort.

Where in your business could you do the same? Take this mini-assessment to find out.

__ 1. Do you utilize multiple channels to reach your audience?

The more ways you can reach and connect with your audience, the easy it will be to grow your business.

Gone are the days when sending an email invitation will fill your program or sell your product. In today’s ‘attention’ economy, we need to connect with our market in multiple ways, with a focus on deepening that relationship each time.

What channels are you using today to reach your audience, and what channels can you add to that list?

__ 2. Are you re-purposing your content?

There is one question I ask myself before I create a new piece of content and that is:

Can I use this piece of content in a minimum of 3 ways?

If the answer is yes, then I move forward with it. If no, then I haven’t wasted my time and energy on creating something I cannot leverage.

What’s one piece of existing content you can re-purpose today?

__ 3. Do you labor over writing copy?

If you labor over writing copy, you can either hire someone to write it for you (which can be expensive but oftentimes well worth the investment) or you can implement a process to make it a lot easier for you.

First, start with a proven template. You’re going to make it your own – with your own voice and style and tone and story – but always start with a proven sales template.

Then take copy from that to create all your other marketing copy, like your email campaigns and social media promotions.

What parts and pieces of your current copy can you excerpt for other marketing activities?

__ 4. Do you collaborate?

If you want to grow your business more quickly, consider collaborating with other like-minded colleagues who complement what it is you do. Also don’t forget those clients and customers who are your raving fans – they can help you get in front of more people like them!

Who could you collaborate with on your next offer?

__ 5. Do you have a core product that anyone could take advantage of?

I mentioned this in Part 1, but it bears repeating. Do you have a DIY product that everyone in your market could take advantage of?

If not, what simple product could you create that your client could walk themselves through so they get to experience your work in way that doesn’t require a significant investment?

These are just 5 areas to be looking at where you could up the ante on what you already have in place in your business – or what you should have in place to create the success you desire. Spend some time figuring out for yourself where you can apply the above to start seeing better results for less effort.

If you want my help in answering these questions with you, be sure to get on the wait list for the brand-new Lively Biz Business Club that’s opening soon!


I was telling a friend…

Happy President’s DayPresidents-Day-2014!

The kids are off from school today, so while they enjoy their allotted screen time this morning, I’m taking a moment to share something with you I was telling a friend over the weekend…

She’s a fairly new friend, so we’re still getting to know each other. She was asking about my business (she and her husband own a very successful company in the IT industry) and as I was telling her about taking time off when the kids are off from school, she reminded me how remarkable that is – to own and run a successful solo business that enables me to take an incredible amount of time off.

That’s just one big benefit hosting my own small live event has given me… to be able to be with my kids when they’re off from school, whether it’s a long weekend like this one, or 13 weeks this coming summer.

And that is priceless to me.

If you want to know more, then be sure to join us on my free livecast coming up…

Behind-The-Scenes Strategies You Must Know
For Your Event To Be A True Success

Just visit this page to reserve your spot.

~ A

PS: I’d love it if you’d share this with your friends and colleagues… thanks so much!

Are you new to building your business online?

Hi there!

I had a email conversation with a potential high-level client several years ago that went something like this…

“Alicia, I have a successful life coaching practice – full client roster, mostly via referrals, steady 6 figures in income, and I want to bring my business online. I’m interested in your Platinum program – can we talk?”

I told her she should consider going through my 21 Easy & Essential Steps to Online Success System™ instead.

My response surprised her. So much so she graciously asked why it seemed she wasn’t qualified for my Platinum program…(because <insert name>, <insert name> and <insert name> had already told her she was for their programs.

I explained it wasn’t that she wasn’t qualified at all. It was that she was already successful offline and she didn’t NEED a $24k Platinum program to bring that success online.

She only needed to implement the 21 Steps (for $297-) to get the foundation of a successful online business in place, and THEN we could talk about Platinum.

Or I could personally lead her through the 21 Steps program for $24k and call it Platinum… 😉 Her choice… You can guess which she choose, thanking me for pointing her to just what she needed next (and saving her thousands of dollars too).

I’m so tired of hearing stories from you about spending thousands of dollars BEFORE you want or even need to, just to get those critical underpinnings in place.

So I want you to have the same choice I gave to her  – and for even less of an investment than that…

I’m offering you the 21 Easy & Essential Steps to Online Success System™ for just $97-.

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This is the final time I will be offering this program, even though it’s been my bestselling offer since 2006 – it’s simply time to make space for something new to emerge.

This $97- deal ends on Saturday, June 6, so don’t wait, ok?

Click here to get your copy right now:

~ A

PS: The program comes with access to the private 21 Steps Facebook Group as well as 8 Video Trainings of the entire course… it’s a screaming deal. 😉

Click here to get your copy right now: