Have you been thinking about offering a teleseminar, webinar, or live workshop, because you know that it will increase your list numbers, showcase you as an expert, bring you new clients and customers, and be just plain fun, but you haven't actually moved forward with the idea?
Maybe you have too many topics to choose from and you don't know which one to do first. Maybe you have a general idea of what you want to do, but you haven't actually spent time giving some structure to it. And maybe you're a little afraid of putting yourself out there in such a public way.
So even though you know what a boost holding an event like this would give to your business, still you hesitate actually implementing it.
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Do you do everything yourself when it comes to running your business? Or are you like me and find it difficult to delegate to others, at least sometimes? Do you think you don’t have the money to hire help? Well, I’m going to show you how hiring help can help increase your bottom line dramatically.
Not delegating is one of the major hurdles my private clients seem to struggle with. They are doing everything themselves and are so busy with the little administrative things that they have little time to devote to their "genius" work – developing products and services for their niche and working directly with their clients. Once they’ve hired help, either a virtual assistant or an in-office assistant, and move through the growing pains of delegating and trusting that the work will get done (and might even get done faster and better than they could do it themselves), I can always sense a feeling of freedom and excitement as the space opens up for them to work on the things that are really creative and inspiring to them, instead of dealing with invoices or fixing a glitch with their web page. And very soon after, their business really starts to move forward because they have the time and focus to dedicate to increasing their product and services line, which, of course, translates into more profits.
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Writing valuable content-rich articles for your target market and submitting them to article directories and other publishers is one of the best ways to market your business, become known as an expert in your field, and add subscribers to your list.
For example, if you regularly write an article for your ezine, you can get a lot more mileage out of it if you submit it to article directories and other online publishing services. And making every piece you write work more than once for you is one way to work smarter and not harder. That’s called leverage.
There are several reasons why you want to do this. One is to get your name and your business out there so people will learn who you are and what you do, and it helps to position you as an expert. No more keeping yourself a secret and hiding behind your computer! 🙂 Another reason is that your articles give people a taste of your style, what it is that you offer, and it gives them an opportunity to get to know you a bit without risking anything.
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Are there ezines that you receive that you just can’t wait to read? I know I have 3 or 4 that I read as soon as they hit my inbox, and others that I print and put in my "reading box" next to my desk.
What do you think makes me want to read those few right away?
It’s the personal connection I feel to the author, even if I don’t know that person (some I’ve met, some I haven’t yet). Besides the valuable content I get each time I read their newsletter, I am most interested in finding out what’s happening with them, personally and professionally.
As they share more about themselves and their lives, I get to know, like and trust them (and their products or services) over time (and you know that people usually only buy from people they know, like and trust, right?). And eventually I tend to make the investment in them and their offerings.
For example, I was (and still am) a subscriber to Chris Barrow’s "More Profit in Less Time" ezine for about a year when I learned through it that he was holding a live event in NYC. I signed up (at $200), attended the event, and left as a client (for $450/month). Do you think I would have invested that kind of money if I hadn’t gotten to know, like and trust CB and his materials? Of course not.
So, how can you put more of YOU in your ezine to make that connection with your readers? Try some of the following:
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Do you often attend in-person events, such as workshops, networking breakfasts, and seminars, and as you speak with people you collect a handful of business cards, but then you don’t know what to do with them?
Of course if someone’s expressed an interest in your services, you want to follow up with them, but most people you talk with at these events may not need your services RIGHT NOW, yet they very well may in the future.
So how do you make sure you’re at their fingertips when they do need you? Get them on your list! That way you’ll have the opportunity to continue to get in front of them in a subtle way. Remember, though, never to put anyone on your list who hasn’t give you permission to do so.
Here are three ways to encourage people to get on your list when you meet them in person, without being pushy:
1. Put your Fr*ee Taste offering (your freebie product that draws people into your marketing funnel) information on the back of your business card, or on whatever other materials you hand out.
Business cards are the standard pass-around marketing tool at these kind of events, but if the back of your card is blank, you’re losing valuable real estate. There are several things you could add to the back of your card, and one of them is the information for your Fr*ee Taste.
Write a snappy sentence describing the benefit that the reader will get if they sign up, along with the website address of where they can subscribe. For example, on the back of one of my cards it says, "Want to increase your in^come and client base by 20%? Sign up for my FR*EE ecourse to show you how at www.clientabundance.com."
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Teleseminars are a great way to make some quick cash, or give one of your current offerings a boost in sales. Of course, in order for that to happen, you need to fill them!
Here are 6 ways to fill your teleseminars, each and every time you hold them, even if it’s on the same topic.
1. Your list
The best place from which to fill your teleseminars is your own email list of potential clients and customers. And just a tip here: People buy when it’s the right time for them, so just because you’ve offered a teleseminar before doesn’t mean that you can’t offer it again – as your list grows, you’ll have a constant flow of new people to offer it to.
2. Use teleseminar listing services
Use whatever listing services are available to you to promote your teleseminars. This is something you can have your virtual assistant do for you as part of your standard marketing procedures for your teleseminars.
Here are some of the ones that are the most effective at filling classes for teleseminars:
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