Would you like to increase your sales BEFORE you launch your product, program or service?
Here are my top 5 favorite ways to do just that:
1. Use Social Proof
What is “social proof”?
Simply put, we are all conditioned to watch what others are doing and follow along (think teenagers). Using social proof in your marketing helps you to influence your customers to purchase your products/services, get new prospects to sign-up for your list, and get people talking about you and your offering – and that’s just the start.
So, how do you use this psychological trigger in your marketing?
One of easiest ways is to share social media screenshots of positive comments and feedback your offer has received on your sales pages, opt-in pages, email as well as on your own social media platforms.
2. Answer your prospects #1 objection
To take “social proof” to a deeper lever, anyone who is buying anything almost always has this #1 objection: “Sure, you can do it, but can I do it?”
In addition to using yourself as an example (if appropriate) as evidence that what you’re offering does what you say it will, it’s also important to make sure you get “social proof” from people in your client/customer’s peer group.
One way is to ask your current customers or clients to give you results-based testimonials.
Ask your current customers or clients to give you testimonials that share one or more of the results they’ve received from your offer.
They simply say something like, “Before I used <name of your product, program or service> I was struggling with X. After using <name…>, I <benefit/result they received>.
Testimonials from like this are the ones that cement the idea in your potential buyer’s mind that they can do it, too.
3. Use a time limit
Creating a sense of urgency around your offer will make it that much more enticing to potential buyers. For example, offer an early bird rate for one week only. Just knowing that you have one week to buy at a lower price creates that sense of urgency.
4. Use a limited quantity
If you are selling a physical product and you are only having 100 produced, then use that information to create the same sense of urgency you would with a time limit. Use a countdown on your website to further create the feeling that if your potential buyers don’t buy now, they may miss out.
5. Use a time or quantity limit on bonuses
Additionally, you could offer bonuses for a certain length of time (first week only) or for a certain number of products sold. For example, the first 30 buyers would get an additional bonus (valued at $XX).
These are just 5 quick tips on how to increase your sales BEFORE you launch your product, program or service. For more, come over to my free Facebook group here!