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How Much Money Do You Really Need?

I’ve personally invested over $100k in my own business education
(not including my MBA) and I’ve leveraged that investment into
over $1 million dollars in sales.

I’ve always said that I will make my million – in my time and on my terms. And I’ve done just that. Did I make it in 12 months? Nope. In 3 years? Nope. It took 8 years. But I did it on my terms (keeping my family first) and in my time (less than 15 hours a week on average).

And because I’m sensing this strong undercurrent of desperation in many business owners about making 6 or 7 figures, I wanted to invite you to take a different tact:

Ask yourself, what’s the least income you can make right now and still live a happy life?

Not ‘I want to make a million dollars by the time I’m 40′ and you’re 39 now and the most you’ve ever made is $50k. Not ‘I want to make 6 figures by the end of this year′ and your current monthly revenue is $2k.

What’s the least you can make that will take you to that very next step in your vision – not the BIG vision – but just the next bump up?

What’s the least amount of money you can bring in that will give your current lifestyle the boost that will make you smile, that will make you feel and know you’re moving forward, and that will continue to motivate you onward?

Here’s how you can figure it out for your own business:

Step 1: Get cash clear

Get crystal clear on how much money you really need to live the lifestyle that you’re happy with, not the one you’re striving for (I guarantee when you give up this grip, money will flow more abundantly to you).

This may mean having a conversation with a spouse or partner. Do it. Especially if you are in a financial partnership with someone else, you’re likely not the only one feeling the push and the pressure for more. Do yourselves both a favor and figure out what’s the minimum level for you. You may be able to give up or put aside one or more of your current income streams so you can have more of the time freedom you crave, knowing you still have enough to enjoy your life.

Step 2: Be sure all your eggs aren’t in one basket

If you’re relying on high-end pricing and programs to carry your business, you may be setting yourself up for a financial fall. Your clients and customers are being more and more discriminating about where they’re spending their money.

Be sure to have different ways in which you can serve your market, not just one-on-one. Offer lower priced programs and products to help more people as well as to diversify your cash flow.

Step 3: Build your business around your life

This is a mindset shift for many people. But if you’re in business for yourself, isn’t it so you can design the life you want to live? Not so you can work more, but so you can work less, and still enjoy a great life with the income to support it?

In order to do that, you have to schedule your life first, then your business-building activities around that. This is how I’ve been able to take off 3 months every summer for the last 15 years. My business doesn’t suffer; in fact, it grows because of my commitment to this principle.

Figure out how to make the money you want for the next level of your business (again, not the BIG vision, just the next bump up) in the time that is left after you’ve planned the life you want to live first. Then ask for the support or hire the team you need to help you make this happen.

When you put your life first, the time towards what makes you happy, the focus on just the next bump while you tend to LIVING, all the ‘more’ you want (which we all want, by the way – we are all here to grow and to be, do, and have more) will come. This I know for sure.

How to Take the Summers Off

One of the questions I get asked the most is how I take the summers off, so I thought I’d answer that a bit for you in this post.

The purpose of my sharing this is about much more than just taking the summer off – or any extended holiday.

It’s to help you, the Lifestyle Entrepreneur, to get really clear on your plan for the next 6-12 months and beyond, what it’s going to be about for you, both from a pragmatic view as well as from a big picture view.

Preparing to Take Time Off

You likely know that I take 12 weeks off (half of June, and all of July and August) as vacation to spend it with my family at the lake where I spent my summers growing up.

When I first decided that I wanted to be off for the entire summer, I had to figure out how to make that work and still run and grow my business.

In the beginning, it was a very slightly working vacation, maybe 10% of the time.

The first time I did this, I did certain things to prepare for it:

1. I decided on what main projects I was going to focus on, two in total.

2. I decided what my VA would focus on, all the admin details that I didn’t want to be troubled with, but that I had a hard time letting go of beforehand.

3. I went through all my paper files and only brought those with me that I had to have to work on those 2 main projects. (As a back-up, I used a remote access program in case I had to get something on my desktop).

4. I cleaned up my laptop so when I was online I could focus.

5. I let my clients and customers know (more than once) that I was on vacation, that I would respond to emails but that it might take a little longer than usual, but that I was also living this model.

Those were basically the things I did to get ready.

What happened?

Much to my surprise, because I think I was so busy-busy all the time that I wasn’t moving forward very quickly with anything and spent a lot of time putting out fires, I was actually MORE productive – and MORE profitable – during those summer weeks than I had been the previous 6 months working from my home office.

Here’s What Made the Difference

So what was different?

1. I chose two main projects to focus on that only I could do (writing my book and my membership program) and either let the rest go (absolutely nothing negative happened as a result) or delegated it.

So I was really focused on my ‘genius’ work, which is what will always bring you more money sooner than focusing on fixing your website or other admin tasks you shouldn’t be doing.

2. I had scheduled work time. This was a biggee for me. At home, I worked when the kids slept (naptime or nighttime) and then all kinds of in-between time when they were playing by themselves or when Daddy was taking care of them.

During those early summers of implementing this model, I only worked a total of about 2 hours a day, during pre-wake-up time and post-bedtime, 3-4 days a week. I’d get up at 5:30am and work for an hour or so before the kids woke up, but that was also my time to sit on the dock, watch the loons and write in my journal – and drink my coffee while it was still hot.

When I worked it was only on those one or two projects, and answering emails that were a priority, like those from private clients. Anything else I did was a bonus. I wasn’t stressed at all, and when I was with kids, I was completely focused on them, not on my business.

Since then, I’ve restructured my business so that I don’t offer anything ‘live’ with me while I’m off for the summer, my coaching and training programs end around Memorial Day weekend, and the only work I do over the summer is write the personal note in my online newsletter each week. Almost everything else is done and queued up before Memorial Day or is delegated to my team to take care of while I’m off.

There’s quite a bit more to it than this, of course, but if you’re seeking to take more time off, whatever time of year it is and for whatever reason, this should get you thinking about the first steps to take so you can do it too.

Want to know more details about how I’ve made this work since 2006 and how you can too? Just click the image to download my free guide!

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Is your target market hot… or not?

If you’re struggling with defining the best market for your business, you’re not alone.

And because I know this is one of the first stumbling blocks for newer business owners, I have several ways to help you suss out the best market for your message in the Business Club.

But I want to help you right now – so in this video, I’m asking you 5 questions to ask yourself to know for sure if your market is viable for a profitable business for you – or not.

Think you’re not unique?

Think you're not unique?

Think you're not unique?If you think you're not unique, I'm here to tell you that you are! :-)I heard it said that there are no unique messages, just unique messengers… and I couldn't agree more…And the way I help online business owners like you figure that out is with a simple but powerful exercise, which I'm sharing in this video.And once you know yours, I'd love for you to share it here… 🙂

Posted by Lively Biz with Alicia Forest on Wednesday, May 6, 2020

If you think you’re not unique, I’m here to tell you that you are! 🙂

I heard it said that there are no unique messages, just unique messengers… and I couldn’t agree more…

And the way I help online business owners like you figure that out is with a simple but powerful exercise, which I’m sharing in this video.

And once you know yours, I’d love for you to share it there… 

A simple trick for getting the most out of Q&As

Do you feel like you could be getting a lot more out of the Q&As that are part of the programs or memberships you belong to?

A simple trick for getting the most out of Q&As

A simple trick for getting the most out of Q&AsDo you feel like you could be getting a lot more out of the Q&As that are part of the programs or memberships you belong to?As a busy online business owner, I know how important it is to get the most out of the time we give towards improving and growing our business.In this video, let me tell you about Donna and the way she was able to basically be privately coached by me for a couple of years BEFORE she ever became a private client. 🙂

Posted by Lively Biz with Alicia Forest on Tuesday, May 5, 2020

As a busy online business owner, I know how important it is to get the most out of the time we give towards improving and growing our business.

In this video, let me tell you about Donna and the way she was able to basically be privately coached by me for a couple of years BEFORE she ever became a private client.