3 Ways to Increase Your List Numbers From In-Person Events

Do you often attend in-person events, such as workshops, networking breakfasts, and seminars, and as you speak with people you collect a handful of business cards, but then you don’t know what to do with them?

Of course if someone’s expressed an interest in your services, you want to follow up with them, but most people you talk with at these events may not need your services RIGHT NOW, yet they very well may in the future.

So how do you make sure you’re at their fingertips when they do need you? Get them on your list! That way you’ll have the opportunity to continue to get in front of them in a subtle way. Remember, though, never to put anyone on your list who hasn’t give you permission to do so.

Here are three ways to encourage people to get on your list when you meet them in person, without being pushy:

1. Put your Fr*ee Taste offering (your freebie product that draws people into your marketing funnel) information on the back of your business card, or on whatever other materials you hand out.

Business cards are the standard pass-around marketing tool at these kind of events, but if the back of your card is blank, you’re losing valuable real estate. There are several things you could add to the back of your card, and one of them is the information for your Fr*ee Taste.

Write a snappy sentence describing the benefit that the reader will get if they sign up, along with the website address of where they can subscribe. For example, on the back of one of my cards it says, "Want to increase your in^come and client base by 20%? Sign up for my FR*EE ecourse to show you how at www.clientabundance.com."

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6 Proven Ways to Fill Your Teleseminars

Teleseminars are a great way to make some quick cash, or give one of your current offerings a boost in sales. Of course, in order for that to happen, you need to fill them!

Here are 6 ways to fill your teleseminars, each and every time you hold them, even if it’s on the same topic.

1. Your list

The best place from which to fill your teleseminars is your own email list of potential clients and customers.  And just a tip here: People buy when it’s the right time for them, so just because you’ve offered a teleseminar before doesn’t mean that you can’t offer it again – as your list grows, you’ll have a constant flow of new people to offer it to.

2. Use teleseminar listing services

Use whatever listing services are available to you to promote your teleseminars. This is something you can have your virtual assistant do for you as part of your standard marketing procedures for your teleseminars.
Here are some of the ones that are the most effective at filling classes for teleseminars:

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5 Simple Steps to Adding Offline Marketing to Your Online Business

Taking my struggling consulting business online and following the business model I now do turned everything around for me, financially and otherwise. So when I started hearing from my mentors that I might want to add some offline marketing tactics back into the mix, I was hesitant to say the least.

But then I started studying and learning more about some specific direct mail strategies, and recognizing the power they have, I started wondering in maybe I wasn’t missing an important piece of the puzzle to take my business up another notch.

Then I started seeing some amazing results from my colleagues who were using direct mail in addition to their online marketing efforts – things as simple as a postcard – and I decided I needed to get into this game myself. (I’ll keep you posted on my own results in a future article.)

How do you get started adding direct mail marketing to your mix? Here are 5 simple steps:

1. Start collecting physical addresses

You may have the addresses of those clients and customers who have purchased from you already, which is a great start. But you also want to start collecting snail mail addresses from those people who sign up for your list. This way, when you’re ready to send a physical mailing out, you’ll have all the information you need. AND, as email deliverability gets muddier, you’ll always have this other option of reaching your audience.

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Leverage Your Time & Talent to Help More People & Make More Money

When I first went into business for myself six years ago as a marketing and public relations consultant, I struggled with setting my fees. Even though I had been making a good salary working for someone else in this capacity, at first I found it difficult to set my fees at what they truly were worth (plus the added 20%-30% for overhead for being an sole proprietor!).

Then I learned about "dollarizing" (a topic for another article) and about looking at the results that I was creating for my clients. I also had to build my confidence and comfortability in telling prospective clients what my fees were without stammering… 🙂

I don’t struggle with this anymore, for a few reasons. One reason is because I KNOW what a difference I can and do make in my client’s business. And another reason is that I have loads of clients, past and present, who continue to tell me what a difference I’ve made for them in their business. Both of these have helped to build my confidence and comfortability factors in setting my rates.

Now it’s easy for me to say that my coaching rates are $350 an hour, or that a private mentorship with me starts at $5000. Obviously that means I have fewer clients than I did when I was charging $350 a month (as opposed to an hour), but it also means I work one-on-one a lot less, which frees up an incredible amount of time to put towards other profit-producing activities.

And, by packaging my knowledge into information products, I actually help MORE people now than ever before, and I love that!

Now, my business has gone through more than one iteration over the last six years, so I don’t want to give the impression that this happened quickly for me, because it didn’t. But it could happen for you a lot faster if you implement some of the tips I’ve given you here:

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