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What Did You Read This Summer?

I read:

* No BS Marketing to the Affluent by Dan Kennedy

* Audition by Barbara Walters

* Inside My Heart: Choosing to Live with Passion and Purpose by Robin McGraw

What did you read?

Leverage Your Time & Talent to Help More People & Make More Money

When I first went into business for myself seven years ago as a marketing and public relations consultant, I struggled with setting my fees. Even though I had been making a good salary working for someone else in this capacity, at first I found it difficult to set my fees at what they truly were worth.

Then I learned about "dollarizing" (a topic for another article) and about looking at the RESULTS that I was creating for my clients. I also had to build my confidence and comfortability in telling prospective clients what my fees were without stammering… 🙂

Suffice it to say that I don’t struggle with this anymore, for a few reasons. One reason is because I KNOW what a difference I can and do make in my client’s business, based on their RESULTS. And another reason is that I have loads of clients, past and present, who continue to TELL me what a difference I’ve made for them in their business. Both of these have helped to build my confidence and comfortability factors in setting my rates.

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Time Management Tips for Busy Businessowners

Here’s a question I get asked all the time:

"I don’t know you how do it, Alicia…with two little ones to care for and so few hours in the day to actually focus on your work. Somehow you manage to write your weekly ezine, hold a bunch of teleseminars each month, run your 10-week group coaching program, AND be creating and promoting new offers and new products all the time. I’m so impressed and inspired by you, but more than that, I want to know how you do it all!?"

To be honest, sometimes I wonder myself! Something I often say to other, especially new, mothers is, "despite what everyone tells you to do, do whatever works for YOU." In a way, that’s how I started running my business after I had my daughter. I just did whatever worked. I still do.

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Why You Should Consider Pay-Per-Click Advertising for Your Business

Would you like to bring targeted traffic to your website in as little as 15 minutes? Then you should learn about pay-per-click (PPC) advertising, especially if you are starting to optimize your website for the search engines.

There are four advantages to pay-per-click advertising.

1. You only pay for the advertising that works…

… because you only pay for your ad when someone actually clicks on it to visit your website.

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