Spending time in Vegas is not my favorite thing to do. However, Ali Brown’s SHINE conference made it definitely worthwhile. And although I had many light bulb moments during those three days, I wanted to share with you 10 of my top take-aways.

1. Your personal income cannot exceed the work you’ve done on yourself.

This is something I know to be true, based on my own experience as well as that of my clients. I know that the more I grow inside, the more my business grows on the outside. Your business (and your life) IS a mirror for what’s going on inside your mind, your heart and your soul. The more you work on yourself, the more your business will grow.

2. There’s always turbulence before the next level.

Another truism! Take a moment and think back to how you were feeling and what was going on in your business just BEFORE you broke through to the level you’re at now. Did it feel rocky, off-center, uncertain? Even just a little bit? The higher level you aspire to, the more off-kilter things will feel. Remember that it’s an indicator that you’re on the right course.

3. People buy from people.

You may know this, but it bears repeating: people buy from people they know, like and trust. The more YOU you put into your marketing, the more people will get to know, like and trust you, and the more sales you’ll make.

4. When you are yourself, you have no competition.

Enough said.

5. Frequency will always outpull a single blast.

You have to get comfortable not with just asking for the sale, but with asking for it a lot. It’s taking a lot more marketing these days to fill programs, enroll clients, and sell products, so one of the best and most immediate things you can do for your business growth is to get really comfortable with increasing how much you market your offer.

6. Luck favors the prepared.

Are you ready for the next level of business success that you desire? Do you have the systems in place? Do you have the team in place? Do you have your mindset ready to receive the abundance that’s coming?

7. Your best ideas don’t come from sitting at your desk.

My best ideas come to me in the car. Or sitting on the dock in the early morning of summer. I created this business under a palapa in the Turks & Caicos. Where do your best ideas come to you? When you’re stuck or need to hit the refresh button, go where your best ideas are able to pop into your mind.

8. Does __________ represent where I’m going?

This one really struck me. Fill in the blank with all the pieces of your business.

For example:

“Does my website represent where I’m going?”
“Does my team represent where I’m going?”
“Does my photo represent where I’m going?”
“Does my brand represent where I’m going”
“Does my business model represent where I’m going?”


Well, do they? If not, what do you need to do to make sure that they DO represent where you’re going?

9. Be serious about your numbers.

You have to pay attention to your numbers if you’re serious about running a successful and sustainable business for the long haul.

Track what’s coming in, what’s going out, how many people you have in each program, what that adds up to, how many subscribers/fans/friends/followers you have, etc.

It ALL counts – you need to know your numbers!

10. You’ve got to be comfortable with being uncomfortable.

Being an entrepreneur will bring up all your stuff. 🙂 Most of the time, that’s going to make you uncomfortable. You have to be ok with that and recognize that it’s just an indicator that you’re moving through whatever you need to in order to grow and reach the next level. If you can remember that, it’s actually pretty exciting, isn’t it?