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CONFIDENT CREATING By Eric Maisel

I’m really enjoying Making Your Creative Mark by Eric Maisel – and you know I love ‘chunked’ info so here’s an except I have permission to share with you… Enjoy!

CONFIDENT CREATING
By Eric Maisel

If you want to live a creative life and make your mark in some competitive art field like writing, film-making, the visual arts, or music, and if at the same time you want to live an emotionally healthy life full of love and satisfaction, you need an intimate understanding of certain key ideas and how they relate to the creative process.

One key idea is that you must act confidently whether or not you feel confident. You need to manifest confidence in every stage of the creative process if you want to get your creative work accomplished. Here’s what confidence looks like throughout the creative process.

Stage 1. Wishing

‘Wishing’ is a pre-contemplation stage where you haven’t really decided that you intend to create. You dabble at making art, you don’t find your efforts very satisfying, and you don’t feel that you go deep all that often. The confidence that you need to manifest during this stage of the process is the confidence that you are equal to the rigors of creating. If you don’t confidently accept the reality of process and the reality of difficulty you may never really get started.

Stage 2. Incubation/Contemplation

During this second stage of the process you need to be able to remain open to what wants to come rather than defensively settling on a first idea or an easy idea. The task is remaining open and not settling for something that relieves your anxiety and your discomfort. The confidence needed here is the confidence to stay open.

Stage 3. Choosing Your Next Subject

Choosing is a crucial part of the creative process. At some point you need the confidence to say, “I am ready to work on this.”  You need the confidence to name a project clearly (even if that naming is “Now I go to the blank canvas without a pre-conceived idea and just start”), to commit to it, and to make sure that you aren’t leaking confidence even as you choose this project.

Stage 4. Starting Your Work

When you start a new creative work you start with certain ideas for the work, certain hopes and enthusiasms, certain doubts and fears – that is, you start with an array of thoughts and feelings, some positive and some negative. The confidence you need at that moment is the confidence that you can weather all those thoughts and feelings and the confidence to go into the unknown.

Stage 5. Working

Once you are actually working on your creative project, you enter into the long process of fits and starts, ups and downs, excellent moments and terrible moments – the gamut of human experiences that attach to real work. For this stage you need the confidence that you can deal with your own doubts and resistances and the confidence that you can handle whatever the work throws at you.

Stage 6. Completing

At some point you will be near completing the work. It is often hard to complete what we start because then we are obliged to appraise it, learn if it is good or bad, deal with the rigors of showing and selling, and so on. The confidence required during this stage is the confidence to weather the very ideas of appraisal, criticism, rejection, disappointment and everything else that we fear may be coming once we announce that the work is done.

Stage 7. Showing

A time comes when we are obliged to show our work. The confidence needed here is not only the confidence to weather the ideas of appraisal, criticism, and rejection but the confidence to weather the reality of appraisal, criticism, and rejection. Like so many other manifestations of confidence, the basic confidence here sounds like “Bring it on!” You are agreeing to let the world do its thing and announcing that you can survive any blows that the world delivers.

Stage 8. Selling

A confident seller can negotiate, think on her feet, make pitches and presentations, advocate for her work, explain why her work is wanted, and so on. You don’t have to be over-confident, exuberant, over the top – you simply need to get yourself to the place of being a calmly confident seller, someone who first makes a thing and then sells it in a business-like manner.

Stage 9: New Incubation and Contemplation

While you are showing and selling your completed works you are also incubating and contemplating new projects and starting the process all over again. The confidence required here is the confident belief that you have more good ideas in you. You want to confidently assert that you have plenty more to say and plenty more to do – even if you don’t know what that “something” is quite yet.

Stage 10: Simultaneous and Shifting States and Stages

I’ve made the creative process sound rather neat and linear and usually it is anything but. Often we are stalled on one thing, contemplating another thing, trying to sell a third thing, and so on. The confidence needed throughout the process is the quiet, confident belief that you can stay organized, successfully handle all of the thoughts and feelings going on inside of you, get your work done, and manage everything. This is a juggler’s confidence—it is you announcing, “You bet that I can keep all of these balls in the air!”

Manifest confidence throughout the creative process. Failing to manifest confidence at any stage will stall the process. It isn’t easy living the artist’s life: the work is taxing, the shadows of your personality interfere, and the art marketplace if fiercely competitive. If you learn some key ideas, for instance that you must act confidently whether or not you feel confident, you give yourself the best chance possible for a productive and rewarding life in the arts.

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Eric Maisel is the author of Making Your Creative Mark and twenty other creativity titles including Mastering Creative Anxiety, Brainstorm, Creativity for Life, and Coaching the Artist Within. America’s foremost creativity coach, he is widely known as a creativity expert who coaches individuals and trains creativity coaches through workshops and keynotes nationally and internationally. He has blogs on the Huffington Post and Psychology Today and writes a column for Professional Artist Magazine. Visit him online at http://www.ericmaisel.com.

Adapted from the new book Making Your Creative Mark ©2013 by Eric Maisel.  Published with permission of New World Library http://www.newworldlibrary.com

3 Steps to Your Next Profitable Offer

by Alicia Forest, MBA
The Business Shifter

Do you get stuck when trying to figure out what to offer to your market next?Do you wonder if they’ll buy what you put together for them?

Just follow these three steps to easily create your next successful offer:

Step 1: Know what your market WANTS

Be really clear on your market, what their problem is, and what your solution to that problem is. And more importantly, don’t make the mistake of creating something that you think your market needs before you find out if it’s something they want.

How do you find out what they want? Ask them!

Step 2: Fill in the holes in your Planned Profit Path

In the business model I designed and teach, there are different offers at different price points. When deciding what to offer next, take a look at your Planned Profit Path and see where your next gap is and then fill it.

So, if you have a Free Taste and nothing in the less than $50 range at the first level of the Planned Profit Path that’s the first gap you’ll want to fill.

One way you can fill this gap is to take one of your larger offerings and modulize it to fill in a lower level of your Planned Profit Path.


Advanced TIP: if you have a $50 product and it’s selling really well, that’s when you want to start creating something at the next level of the
Planned Profit Path to offer, which would be at a higher price point.

Step 3: Create the Offer

Once you have identified the hole to fill you can start creating your next product, program or service.

Knowing what level you’re creating your product for will inform the end product. And you’ll want to make sure your time and effort equals the price point.

Here are some examples to get you started. Know that your market may demand higher (or lower, but not much) price points:

Level 1: $50
– ebook
– CD
print book
– journal/day planners
– teleseminar

Level 2: $200
– teleseminars – single or series more comprehensive
– e-manuals
– short group coaching programs
– two-part-multi-media module
– live workshops or seminars

And don’t forget – create a product that you actually enjoy creating!

How you’ve decided to package your product will determine your delivery system. This is the path to getting your product into the hands of your buyer. Some systems only do one thing, but most overlap, so it makes sense to think about your bigger vision for your business as it grows and make the investment in some of the systems that do several things if you can.


I’d love to hear your thoughts below…