How to Overcome the 4 Most Common Struggles of Every Entrepreneur


While the message and the market of your business may be different, there are some stumbling blocks that seem to pop up for even the seasoned entrepreneur.

Here are four of the ones that I’ve been coaching clients on during their private planning and strategy retreats lately:

1. Not moving ahead even when they know what to do.

Almost always, this is a fear-based immobility. Whether it’s fear of failure or fear of success (the later seems more prevalent for entrepreneurs, including myself). We come up with all kinds of excuses as to why something isn’t getting done, but most often it has nothing to do with anything other than fear of the possible result of moving forward.

If you’re afraid of failing, remember that in our online world, we get to test things out with very little risk. My favorite strategy is to ‘fail fast’. Put it out there, see what happens, tweak until you get the result you want.

If you’re afraid of success, then you need to take a look at your Big Money Why (BMW – see #5) to see how you can make it more powerful and motivating (tip: money is never enough of a motivator, believe it or not). And you need to put in place a process for how you will handle the abundance that’s too come.

2. Being self-disciplined enough to make and stick to self-imposed deadlines.

The wonderful thing about being an entrepreneur is that you’re your own boss. The tricky thing about that is most, if not all, of our deadlines are self-imposed. Which makes them very easy to move, doesn’t it? I know because I’ve struggled with this one more than once.

If we go back to knowing what your emotionally driven motivator is for the success you desire, you’ll be more likely to stick to those self-imposed deadlines – but only if that BMW is strong enough.

Here’s a simple but very powerful tip for you in sticking to your own deadlines: Make them public. When I launched my first info-product, I told my ezine list that they would be able to buy it on a certain date, which gave me about 3 weeks to get it done. And done it was.

3. Claiming leadership status and fulling stepping into the role of the CEO of your business.

Once an entrepreneur gets the foundational pieces in place for their business, it’s actually easy to stay in the start-up phase, because it’s comfortable. And because often they don’t know what the next step is, what the next layer of the business should look like, to take them to the next level.

The sooner they can take on the leadership role, by becoming the CEO of their business (even if they don’t call themselves that), the faster the growth of both the entrepreneur and the business.

One of the ways you can step more fully into that role is by delegating. So if you’ve been in business for a couple of years and you’re still doing too much of the managing of it, and especially if you’re doing all the admin work, and you haven’t hired an assistant yet, it’s time. Start with one small project and add from there,

For every task in your business, ask yourself, “Is this something I should be doing?”

Because remember, even if you CAN do something doesn’t mean you SHOULD.

If the answer is no, then pass it off to a capable assistant.

4. Having an emotionally driven motivator for your Big Money Why (BMW).

This is probably the most important one. Money is NOT enough of a motivator, no matter how much you want it, or are attached to the ‘6-Figure’ or “million-dollar’ mark. There has to be a reason behind wanting it, something that is so strong that it drives you and the business forward, no matter what.

If you find things aren’t moving as quickly as you’d like, or it feels too hard much of the time, or you just aren’t using your time and talent effectively, take a look at your Big Money Why. And if you haven’t done this before, then that’s your coaching homework.

In as much detail as possible, write out why you want the financial success you do. Is it to give to your family, is it to give to others, is it to create a charitable foundation, is it to take care of elderly parents, is it to enable your children to get the best education you can give them, is it to travel and expand your world view, is it to buy a nicer home for your family, is it to give experiences to those you love – they are a thousand reasons why, but you need to be very clear of what they are for YOU before you can make them happen.

I’d love to know your thoughts and which one of these four resonates with you the most. Please leave your comments below.

3 Comments

  1. I think another reason that entrepreneurs struggle is that, for those of us working alone, there is no one to bounce ideas off of nor is there anyone to push you and encourage you when you just aren’t feeling any creative urge. While I love working from my studio at home, I continually wonder if I should rent a loft in one of the local artists buildings just to have other creative people around.

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  2. I really enjoyed your article. Several points hit home. I’m not yet in a financial position to hire an assistant but I will as soon as I am able. I know that delegating tasks is going to be difficult for me and one of the qualities I’ll look for in an assistant is being able to push me to to delegate. I know that everything is a learning process and firmly believe that ‘ignorance is not a permanent condition’!

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  3. Great article Alicia! I am seeing really similar challenges with my clients.

    Sometimes the not moving forward is also a block around technology and the easiest way to resolve this is also to delegate! More and more I seem to be recommending to clients that then need admin support. VAs out there watch out!

    Cathy

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