By Alicia Forest, MBA
The Business Shifter™


I have a successful business because I know what to do and I do it. I make a good income, I work with clients I enjoy, I get to be creative and I get to do all of that in a way that keeps my family and my life first.

So while I’m always open to learning how to do all of this better, at the moment, my intention is to shift the way I envision my business as I reinvent it for its next iteration.

Here are four of those shifts:

1. Money comes from within

As I assess the current state of my business, I’m excavating where I need to spend my time and energy on to continue to evolve my business in the way that honors my life and my own strong boundaries around that life.

For me that means really listening and following my intuition more, taking care of my personal energy more, hiring a higher level assistant, and adding a whole lot more ‘Alicia flavor’ to the mix.

2. Always come back to what I want

When the thoughts get muddled and the confusion sets in with all the choices of what to do in my business (and my life), I will keep coming back to this single question:

What do I want?

And I’ll keep asking it until what I want is crystal clear. Then I will know exactly what to do.

3. Systems and structure equals more freedom

I’m great with systems – we have one for pretty much everything in my business – but structure is lacking a bit, and that is because I can operate well on the fly. However, just thinking about how a little bit more structure would benefit me and my team and how that would lead to more freedom for me got me excited about actually putting that structure in place right away.

4. My non-negotiables are my success

I have been looking more closely at this, and I realized that a big attraction piece for my audience are my non-negotiables (family first, summers off, etc.). From this place, I’m able to draft the new design of my business and I could not be more excited about what is to come.

Designing a business on your terms, in your time, is one of the pillars on which I stand and teach. Learn how to do this for YOUR business and life at my annual Online Business Breakthrough Workshop here.