If you’re reading this ezine, it’s likely that you’ve participated in a teleseminar, whether it be mine or one of my colleagues. You’ve probably been on some that have been very good, where you got tons of really valuable information. And you may have found yourself on a few that were nothing but pitch-fests for the host’s latest product.
But I want to share something with you. Hosting content-rich teleseminars for my target market is some of the quickest and easiest mo^ney I’ve generated in my business.
Holding F.R.E.E. introductory teleseminars are a great way to promote your business, increase your email subscriber list, make more sales on your products, and enable your potential clients another way to connect with you. By being on the phone with you, they get to know you through your voice, adding the human touch that can be so hard to cultivate online.
I offer a f.r.e.e. monthly teleseminar that gives people an introduction to what I teach. From each of these calls, I get more ezine subscribers, more members for my group coaching membership, and more sales of my products.
Holding PAID teleseminars helps to promote your business and generate revenues as well. I do one paid teleseminar at least every two months on a different marketing topic, and I gross a minimum of $2000 for each of these calls.
Another way to offer teleseminars is to do “intensive” or “bootcamp” series of multi-week teleseminars. I’ve offered 10- and 4-week ‘”workgroups” on the topics of listbuilding, creating a successful business online from scratch, and search engine marketing that have been very profitable.
1. The Right Target Market and the Right Topic
Here’s the secret for producing and profiting from a teleseminar: It must be designed for a target market AND it must solve a problem that that target market is struggling with. If you have those two keys in place, you’ll be sure to attract enough sign-ups and make money from your topic.
2. A Bridge Line
There are several good no-cost bridge lines available for you to use, but the one I’m currently recommending is FreeConferenceCall.com because you can record the teleseminar for free as well. This is a nice benefit to offer your participants and to anyone who had to miss your teleseminar for any reason. I use it as a back-up recording for all my calls. You can have up to 100 people on the line with you.
3. Recording Service
You’ll need a way to record your teleseminars so you can provide the audio for people to listen to later and for you to make CDs from if you decide to package your teleseminar into a physical product later. I use AudioAcrobat to record all my teleseminars, with FreeConferenceCall.com as a back-up.
4. Automatic Registration
You’ll want to be able to have people sign up for your teleseminar without you having to do a lot of work. I use Aweber for all my teleseminar registrations, but you can also use your shopping cart’s autoresponder service if you have one.
I’d like to invite you to start offering f.r.e.e. teleseminars to promote your business, and once you get more comfortable with both the format and the technology, start offering paid teleseminars. Even if you only have a handful of people on your first call, it’s great practice. And I guarantee your numbers will increase as you continue to build your email list, and you’ll be profiting from teleseminars in no time.
Now that the fall is upon us, I’m already gearing up for 2011 – planning, organizing, strategizing, visioning, and more. There are many transitions and transformations on the horizon for me and my business, and much to do to prepare for them, so I’m making space and opening the flow.
Here are some of the ways I’m doing this in my business that you can do too:
1. Clean Up Your Business Time
Time is your only non-renewable resource. If you’ve ever experienced days when you don’t know where the time has gone, but you do know you haven’t accomplished much, then you need to take a serious look at just what is eating up those precious minutes.
My coach’s request of you is to track your time for the next two weeks. Like a food diary makes you intensely aware of what you’re eating, a time log will allow you to quickly and easily identify where you’re frittering time away.
Most likely culprits?…
Email and TV (yes, I know some of you are ‘watching’ TV while you’re online, and no, that’s not multi-tasking, that’s just pure distraction).
Once you are aware of where your time is going, make a conscious effort to redirect it to more productive – or even more restful – activities. Turn the TV off (or TIVO/DVR whatever it is you must watch and give it your full attention later). And don’t leave your email open all day long! Allot specific time to read and respond to it instead.
You’ll be amazed at how just doing this simple exercise will free up the time you want for more important (and fun!) things. (Be sure to read Part 2 of this article next week where I’ll share more specific and effective tips for handling email overload.)
2. Clean Up Your Business Space
Now is a great time to go through your files – computer and physical – and delete or organize them for moving forward into 2011.
I spent several hours going through my physical files recently, shredding lots of documents (I love to purge!), and setting up new files for my new Platinum clients as well as empty files for the ones yet to come.
During this process both online and off, I also found a lot of gems I’d forgotten about – pieces of content, systems and processes, tools, resources, audios, and more.
And now that I have a recent visual in my mind of what’s in my files, it’s literally at my fingertips as I move forward in building my business.
As for my computer, I actually went so far as to purchase a brand new laptop, and I’m being very discerning about what gets transferred over from my old PC to the new. Energetically and electronically, I can feel how much more open the flow is by doing this.
3. Clean up Your Business Circle
This one can be a bit difficult, but it’s necessary to prune the people you surround yourself with from time to time. It doesn’t mean you have to completely disconnect from them (unless they’re just weighing you down energetically), but do make a conscious choice to spend more time in the company of those who lift you up.
Let me give you a simple example. If you’re on someone’s ezine list just because everyone else is or you feel like you should be, but you either a) don’t read it or b) don’t feel good when you do read it, just unsubscribe and allow the space for something that resonates with you to take its place.
Or maybe you’re part of a mastermind group that you feel you’ve outgrown. Now is the time to graciously bow out. Once you do, you open the space for a new group to form around you that better supports where you are now.
How are you making space and opening the flow for the rest of 2010 and into 2011?