Why You Should Consider Pay-Per-Click Advertising for Your Business

Would you like to bring targeted traffic to your website in as little as 15 minutes? Then you should learn about pay-per-click (PPC) advertising, especially if you are starting to optimize your website for the search engines.

There are four advantages to pay-per-click advertising.

1. You only pay for the advertising that works…

… because you only pay for your ad when someone actually clicks on it to visit your website.

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How to Make Your Email Promotions Sell More

Just like writing a sales page for your product, program or service, writing successful email promotions can be easier than you think. There’s a science to it, more than an art, and to get you started, I’d like to share a tested formula for you to follow.

Taking the time to consider and answer the questions below before you write your email promotion will make it easier to write, easier for your reader to engage with, and easier to turn your prospect into a buyer.

Here are 5 essential elements to writing email promotions that will increase your sales:

1. Who’s your audience?

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4 Simple Steps to Starting Your Affiliate Program

I was one of those online businessowners who was hesitant to add an affiliate program to my business building efforts. But once my clients and customers starting asking me if I had one that they could join, I knew it was time to bite the bullet and conquer this particular piece of technology.

Now, of course, I wonder why the heck I waited so long (talk about leaving money on the table!). It couldn’t be simplier to get started with your own affiliate program. You can get very elaborate, but the basic set-up is easy, and once you do one campaign, the next one is a piece of cake.

(And after just generating about $1000 in affiliate commissions myself by sending just one pre-written email to my list, I’m a huge fan of promoting other people’s valuable products and programs too.)

If you’re not yet familiar with what an affiliate program is, it’s basically an easy way for your clients and customers to tell other people about your products and programs, by way of a special link, that rewards them with a commission on each sale they make for you. Basically, they get paid for referring clients and customers to you.

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