Writing an evergreen nurture sequence to make more sales is one of my favorite things to do. These are the email nurture sequences that specifically lead a new subscriber to become a new buyer without any additional effort on my part. And it doesn’t get much better than that!
Here are three easy steps to writing an evergreen nurture sequence so you can make more sales on autopilot too:
1. Start with the end in mind
Before you start writing your evergreen nurture sequence to make more sales, you need to know which specific offer you’re leading your reader to.
For example, let’s say you have a membership, and you want to encourage your reader to join. When you’re writing your email nurture sequence, your emails should talk about your membership, but only indirectly at first. See #2.
2. Tell stories
One of the best ways to turn a reader into a buyer is to tell stories about your offer.
What made you put the offer together and why does it matters so much to you and to your reader? Where were your current members before they joined and what have they gained from being a part of your membership? How does your membership relate to where your potential buyer is today with regards to what’s going on in their minds and their hearts. What’s the mini hero’s journey you can take them on?
Ask yourself these questions and jot down notes on how you can weave a story around your answers that will resonate with your reader. This is the best way to connect with your reader both in their mind and their heart.
3. Ask more than once
Near the end of your email nurture sequence, you’ll make them an offer to buy.
What I see happen too often is that the ‘ask’ email gets sent, but your reader doesn’t buy. And while there are a million reasons why they didn’t say yes right away, it’s not an effective use of our time to figure that out when it comes to using an email nurture sequence to make more sales.
What IS effective is to ask again – and again – and again, in different ways and in different timed intervals. In between, you continue to nurture the relationship in a variety of ways, until they say yes, or until they move on.
(and for my top two tips for highly effective emails, click here)
Questions? Ask them here
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