THE SHOP
Marketing help that meets you where you are.
All resources are priced affordably ~
because every author deserves a shot at success.
Marketing with AI
Tired of staring at a blank page when it’s time to create marketing copy or materials your books?
These AI-powered prompt packs were designed just for indie fiction authors. Each pack gives you done-for-you prompts to use with your favorite free or paid AI to grow your newsletter list, saving you hours every single week.
✨ Whether you write romance, cozy mystery, or anything in between, you’ll find a pack tailored to your niche. Just copy, paste, and watch your marketing get easier (and more fun).
More genres coming soon! Feel free to send your request here -> alicia@aliciaforest.com
General Author Prompt Pack ~ $17
This pack includes 25 ready-to-use prompts to help you brainstorm reader magnets, write opt-in copy, and generate newsletter + social content. Perfect for any indie fiction author who wants to spend more time writing books, not marketing.
Romance Author Prompt Pack ~ $17
Romance readers want more than a story ~ they want connection.
These 25 flirty, heartfelt prompts will help you create irresistible reader magnets, write swoon-worthy emails, and keep readers engaged between releases. Tailored for romance authors in every trope and subgenre.
Cozy Mystery Author Prompt Pack ~ $17
Turn your marketing into a page-turner. With 25 prompts made for cozy mystery authors, you’ll create charming opt-ins, clue-filled newsletters, and fun social posts that keep readers hooked on your sleuths and small-town worlds.
Video Workshops + Workbooks
4 Easy Steps to a Simple Book Marketing Funnel that Works on Autopilot
Imagine a book funnel that works behind the scenes to draw in new readers, even while you sleep.
In this session, we’ll break down the steps to set up a book funnel that brings new readers straight to you.
No tech headaches, just a straightforward path from curiosity to sign-up!
Write a Welcome Email Sequence that Turns Subscribers into Readers
Your readers have signed up ~ now, let’s make that connection stick!
This workshop will guide you through writing an irresistible welcome sequence that nurtures your subscribers and gets them excited about your work.
These emails are more than just a hello; they’re your chance to convert subscribers into engaged readers who can’t wait for your next book.
Create Your Pre-Launch Prep Plan for Your First Book Release
When launch day arrives, wouldn’t it be amazing to have an audience ready to dive into your book?
This workshop covers the essentials of a smart, effective pre-launch plan to build anticipation and momentum for your big day.
Whether it’s your first book or your fifth, this session will help you create a memorable launch that fuels long-term success.
How to Create Your Fiction Reader Magnet and Grow Your Email List
In this workshop, you’ll learn how to:
✨ Create an irresistible reader magnet tailored to your audience
✨ Attract readers who love your books and grow your email list
✨ Promote your magnet effectively to keep building your audience
And so much more!
How to Market Your Book in Less Than 30 Minutes a Day
💡 What You’ll Learn:
✔️ How to market your books in less than 30 minutes a day
✔️ The 3-part Marketing on Autopilot System that works for fiction authors
✔️ The #1 time-wasting marketing mistake and what to do instead
✔️ The exact daily & weekly actions that drive consistent book sales without burnout
The First 100 Readers Blueprint: How to Go from 0 Readers to 100 Engaged Fans (Without a Huge Platform or Paid Ads)
In this workshop, I’ll walk you step-by-step through how to go from 0 readers to 100 engaged fans, even if you’re starting from scratch, hate social media, or have no idea how to build an audience.
We’ll cover:
✅ How to create a simple reader magnet that actually converts
✅ Where to find your first readers (without running paid ads)
✅ What to send them after they subscribe so they stick around
✅ How to turn casual readers into loyal superfans
How to Build a Loyal Reader Community (and Turn Them into Superfans)
In this workshop, you’ll learn:
✅ Why readers don’t engage (and how to shift that)
✅ What to post to spark conversation and loyalty
✅ How to turn casual readers into raving fans who show up for your books
Indie Authors Social Media Strategy Workshop
In this workshop, you’ll:
✅ Learn why most indie authors struggle with social media
✅ Choose the best platform(s) for your strengths and goals
✅ Identify 3 types of content that keep readers engaged and eager for more
✅ Create a 30-day content calendar tailored to your author brand
✅ Discover time-saving tools for scheduling, batching, and repurposing posts
✅ Walk away with a clear, doable plan to show up online
Comprehensive Guides + Workbooks
You’ll discover:
✅ The Golden Rule of Not Being Annoying – Why everything you’ve tried feels terrible (and what to do instead)
✅ Platform-by-Platform Strategy – Specific tactics for Amazon, Goodreads, Instagram, TikTok, Facebook groups, and more (no more wondering where to focus your energy)
✅ The Soft Approach That Actually Works – Email templates that don’t make you sound desperate, plus the exact words that get responses
✅ Advanced Relationship Building – How to become someone reviewers WANT to help (hint: it’s not about your book)
✅ The Art of the Ask – When and how to request reviews without feeling like you’re selling your soul
✅ What to Do When Nothing Works – Troubleshooting guide for low response rates, negative reviews, and burnout
PLUS: Complete Implementation Worksheets
You’ll discover:
✅ The “Holy Grail” of direct sales – How to set up your own bookstore website and keep 85–95% of every sale.
✅ 5 alternative platforms worth your time – Including one that gets your books into Google searches (not just book searches).
✅ Hidden goldmines like libraries and schools – Why they can become your most profitable customers (and they buy at full retail).
✅ Platform-specific strategies that work – Tips for Apple Books’ premium readers, Kobo’s international reach, and Google Play’s massive Android audience.
✅ A 15-minute daily routine to grow a sustainable multi-platform business without burning out.
✅ Local marketing magic – Turn bookstores, libraries, and events into steady income streams (plus get my proven pitch templates).
✅ Pricing strategies that maximize revenue – Why pricing the same everywhere is costing you money (and what to do instead).
✅ A 12-month escape plan – Week-by-week steps to go from 100% Amazon-dependent to a diversified income stream you control.
Plus: Fill-in-the-blank planning sheets, goal-setting frameworks, troubleshooting tips, and more to help you take action right away.
You’ll discover:
✅ How to find your first 10-15 superfans (hint: they’re already following you)
✅ What exclusive content keeps them engaged without burning you out
✅ Campaign templates that actually move books off shelves
✅ How to scale from 15 fans to 150+ without losing your mind
Plus the Fill-in-the-Blank Workbook with templates for everything – recruitment messages, newsletters, troubleshooting guides, and 90-day action plans
You’ll discover:
✅ How to build real connections with readers who actually buy your books (no chasing likes required)
✅ The 4 proven pillars—email, partnerships, media, and events—that sell books without social platforms
✅ A step-by-step Evergreen Launch system that keeps your book selling for months and years, not just one week
✅ Daily and weekly routines you can follow in under 30 minutes to grow your readership consistently
Plus you’ll get practical tools, sample outreach ideas, and a complete action plan to help you market smarter—not harder.
The Evergreen Book Launch Plan
How to Grow Your Author Platform from Scratch (Without Burning Out)
Here’s what you get:
✨ Instant access!
You’ll get instant access to each training you purchase inside our private Hub. You’ll have ongoing access so you can learn when it’s convenient for you.
My trainings are no fluff and packed with actionable insights that you can start using right away to grow your readership and make more book sales. You’ll walk away with clear steps to build your author base, even if you’re short on time.
Why Should You Learn from Me?
If we haven’t met yet, I’m Alicia Forest, MBA, a business coach and mentor with over 25 years of experience helping online entrepreneurs grow and thrive.
I’ve spent two decades guiding passionate entrepreneurs through the ups and downs of building successful online businesses, and I’m here to help you apply the same proven strategies to your author journey.
I know what it’s like to feel like you’re on a solo journey, especially when it comes to reaching the right readers and marketing your work.
Whether you’re just starting to build your author platform or you’ve been at it for a while and things feel overwhelming, I’m here to guide you.
Having mentored thousands of entrepreneurs, I’ve seen that the challenges of growing an audience and making a lasting impact are universal.
With my experience, we’ll tackle both the practical steps and the mindset shifts to help you move forward confidently as an indie author.
Let’s simplify this path to building your fanbase. Together, we’ll connect the dots, zero in on the missing puzzle pieces, and create an actionable plan that gets your stories in front of the readers who will love them.
You don’t have to do this alone. I’m here to make this journey not only possible but rewarding, one step at a time.
