8 Ways to Grow Your Business During a Summer Lull

Have things slowed down for your business now that the warmer months are upon us and people are on vacation or otherwise taking a break from their usual routines? Use this downtime to focus on getting your business ready to rock for the fall by implementing some of the 8 ideas below:

1. Evaluate your staffing needs.

If you haven't hired an assistant yet, whether that's a virtual assistant, an in-person assistant, or a combination of the two, now is a great time to do so. Begin by creating your ideal profile of what you want your assistant to look like, and then start putting out feelers to your networks about exactly what you're looking for in an assistant.

Once you've found the right person for you, the summer months are a great time to train someone so they are up to speed come the busier fall months.

If you already have help, take some time to evaluate their performance. This includes taking a look not just at your current assistant(s) but also any outside vendors you work with, like your web designer, your shopping cart system, your list service, or your copywriter.

If you're finding their work to not be meeting your needs and expectations, follow the same process as you did for hiring an assistant. Start with creating the ideal profile of who you're looking for and then put that information out to your networks for recommendations.

2. Increase your learning to increase your earning.

The summer is a great time to educate yourself on whatever it is you need to know to take your business to the next level. Choose a business-building project, like building your list or increasing your search engine rankings, and invest some of your education budget into a program or product that will help you learn what you need to know. Then plan the time to actually learn and implement the material, and you will reap the benefits come the fall.

3. Make-over or create your ezine.

Take an objective look at your ezine, and ask a few colleagues if they's be willing to offer you some feedback on it as well. Make any changes you think might help it be more effective as marketing and sales tool.
If you haven't started your ezine yet, the summer is a great time to put one together and start sending it to your list regularly.

4. Clean out and organize your email.

Is your inbox an energy drain?
Mine was! But I was committed to having less than 50 emails in my inbox before leaving for vacation this summer, which I managed by being ruthless with the delete key and only leaving those emails in my inbox that required action on my part.

Take a look at your inbox and either respond to, file in the appropriate folder, delegate or delete. Once I did this, I felt the drain from hundreds of emails just sitting in my inbox slipping away. Take some time each day to delete old emails, reply to ones that only require a quick response, and set the 'rules' feature to automatically sort future incoming mail into appropriate folders.

5. Revamp your office.

This is something I'm going to do once I'm back at my desk after our summer vacation. I love the feeling of throwing out so many old files and restocking my bookshelves so I can actually see what I own! And by doing so, I'll be creating space for more clients and more abundance to come into my business!

But revamping your office doesn't just include cleaning out and reorganizing your stuff. If you also have tools that aren't working the way they should, get them fixed so they do, or replace them. So, if you're printer only works when it feels like it, get it fixed or get a new one.

6. Clean up your computer.

Tired of wasting time searching for stuff on your computer? Take some time this summer to clean up your files, delete ones you don't need anymore, reorganize what you do need into appropriate folders, and remove old software that you no longer use. Your hard drive will thank you!

7. Write down your accomplishments so far this year.

It's important to pause periodically and recognize your successes. And now that we're halfway through the year, take some time to write down and savor your accomplishments so far. Then plan out what you'd like to achieve for the rest of the year. This will motivate and inspire you going forward.

8. Enjoy yourself!

Summer is a special time of year, where people are more laid back and life takes on a more leisurely pace. Make sure you take some time to enjoy it. After all, isn't time freedom one of the reasons you went into business for yourself in the first place?

2 Comments

  1. yep – cleaning out those emails is critical.
    I found that using the David Allen method is a real boost – first decide if action is needed – if it is and if it takes 2 minutes or less – do it now. If not – determine what the next action is ( forward, read, respond, file for future referenc), etc. If more than 2 minutes are needed to complete, move to follow up. Then ( and this is critical) schedule a clean up of the follow up for a set time / week.
    That is what I TRY for, but don’t always get to..so when that happens , I follow his other advice…
    if you get behind, delete anything that is more than “#” days old ( I think he suggested 48 hours, but you can choose time that best suits you) – if it is important, they will contact you again.
    with all the email stuff we all get, we have to keep our eyes on the gold – what we are here to do,be, have…and I am pretty sure it is not to sit for hours reading minor eamils when our bodies are cryting to get out in the sun and move, or our kids need us, or we can be creating something for our business!
    I’d be interested in hearing of what others are doing to get from under the email deluge!
    Oh, and I agree – remember to enjoy this magical season …go barefoot for as long as you can this summer!
    Dawn Menard
    http://www.dawnmenard.com

    Reply
  2. These are great tips! I’m going to start out the summer season by cleaning our and organizing my e-mail.

    Reply

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