Increase Your Bottom Line by Hiring Help

Do you do everything yourself when it comes to running your business? Or are you like me and find it difficult to delegate to others, at least sometimes? Do you think you don’t have the money to hire help? Well, I’m going to show you how hiring help can help increase your bottom line dramatically.

Not delegating is one of the major hurdles my private clients seem to struggle with. They are doing everything themselves and are so busy with the little administrative things that they have little time to devote to their "genius" work – developing products and services for their niche and working directly with their clients. Once they’ve hired help, either a virtual assistant or an in-office assistant, and move through the growing pains of delegating and trusting that the work will get done (and might even get done faster and better than they could do it themselves), I can always sense a feeling of freedom and excitement as the space opens up for them to work on the things that are really creative and inspiring to them, instead of dealing with invoices or fixing a glitch with their web page. And very soon after, their business really starts to move forward because they have the time and focus to dedicate to increasing their product and services line, which, of course, translates into more profits.

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4 Easy Steps to Leveraging Your Articles

Writing valuable content-rich articles for your target market and submitting them to article directories and other publishers is one of the best ways to market your business, become known as an expert in your field, and add subscribers to your list.

For example, if you regularly write an article for your ezine, you can get a lot more mileage out of it if you submit it to article directories and other online publishing services. And making every piece you write work more than once for you is one way to work smarter and not harder. That’s called leverage.

There are several reasons why you want to do this. One is to get your name and your business out there so people will learn who you are and what you do, and it helps to position you as an expert. No more keeping yourself a secret and hiding behind your computer! 🙂 Another reason is that your articles give people a taste of your style, what it is that you offer, and it gives them an opportunity to get to know you a bit without risking anything.

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Make a Connection with Your Ezine Readers

Are there ezines that you receive that you just can’t wait to read? I know I have 3 or 4 that I read as soon as they hit my inbox, and others that I print and put in my "reading box" next to my desk.

What do you think makes me want to read those few right away?

It’s the personal connection I feel to the author, even if I don’t know that person (some I’ve met, some I haven’t yet). Besides the valuable content I get each time I read their newsletter, I am most interested in finding out what’s happening with them, personally and professionally.

As they share more about themselves and their lives, I get to know, like and trust them (and their products or services) over time (and you know that people usually only buy from people they know, like and trust, right?). And eventually I tend to make the investment in them and their offerings.

For example, I was (and still am) a subscriber to Chris Barrow’s "More Profit in Less Time" ezine for about a year when I learned through it that he was holding a live event in NYC. I signed up (at $200), attended the event, and left as a client (for $450/month). Do you think I would have invested that kind of money if I hadn’t gotten to know, like and trust CB and his materials? Of course not.

So, how can you put more of YOU in your ezine to make that connection with your readers? Try some of the following:

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