Writing a regular ezine (online newsletter) can sometimes feel like hard work. So if you're putting in the time and effort to give your readers valuable content, consider implementing at least a few of the strategies in this article to help your efforts pay off in pro^fits.
Here are 4 ways to help your ezine make you more mo^ney:
1. Self-promote
Besides giving valuable content in each issue of your ezine, don't forget to add a little self-promotion as well. After all, it is one of your best marketing tools, and you want to make sure that you're letting your subscribers know what products and services you have available for them. It's best to do this in a separate section of your ezine, instead of in the copy of the article you write for your readers. A short blurb about you and what you offer, as well as a bit about one of your products and services with a link to more information is all you really need to do.
A tip: If space allows, consider adding one or two short testimonials from your clients/customers who are raving fans, too.
Depending on the method through which you are publishing your ezine, you can track how many times your links are clicked on, which gives you valuable market research information about what your readers are interested in finding out more about.
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Just quick today…
I wanted to let you know about a new company called My Millionaire Friends that is launching on January 1, 2008.
This monthly coaching and networking program offers a lot of tangibles on a monthly basis (CDs and printed books and newsletters to name a few). They are running a special prelaunch price.
Check it out at http://www.my-millionaire-friends.com
And even if you cant join right awaythey have a great How to Become a Millionaire Diagram and Checklist you can download for free.
Cheers,
~ A
Halloween was so much fun this year! Chloe was so excited about getting dressed up and joining the throngs of trick-or-treaters in our neighborhood to collect candy and other treats. She got many compliments on her sock-hop costume and pigtails – and her little brother got quite a bit of attention as well for his first foray into the neighborhood… 🙂
As you can see from the logo on this blog, I’m a Certified Expert at www.Solo-e.com… there are so many benefits to being one of the Experts, the most recent that I’m very excited to share with you are:
The website itself was named a finalist for Website of the Year…
And it’s no. 92 in John Cricketts The Top 100 Business Blogs list. Wow!
We’re in the company of: Seth Godins blog, DuctTape Marketing (John Jantsch), Fast Company, Small Biz Trends, and Escape from Cubicle Nation (Pam Slim). Pretty heady company!
If you’re a solo-preneur, Solo-E is the place for you… check it out and tell Terri I sent you!
Cheers,
~ A
When you're deciding whether or not to hire someone or invest in their product, doesn't the image they project go a long way in making you feel good about parting with your hard-earned cash?
So, for example, if you're looking for a nutritionist, it's unlikely that you'd hire the one who offers donuts in her waiting room, right? 🙂
Well, the same is true when YOUR potential client or customer is making the decision whether or not to invest in you or your offerings. If you have an image that is congruent with your claim, you've made it much easier for your prospect to say yes to you.
And living your message makes everything about building your business with integrity and authenticity that much easier – and more fun – too!
Here's an example from my own client files: I was working with a life coach who came to me because she wasn't getting ANY clients and was about to give up her business dream and go back to working for someone else. Once we took a look at what was going on in her business, it was clear to me what the issues were.
She was trying to position herself as someone who could help others reach their dreams, whatever they were. The problem was she hadn't achieved her own dream of a successful life coaching business, which was the one that was the most important for her to reach to get new clients!
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