Just like writing a sales page for your product, program or service, writing successful email promotions can be easier than you think. There’s a science to it, more than an art, and to get you started, I’d like to share a tested formula for you to follow.
Taking the time to consider and answer the questions below before you write your email promotion will make it easier to write, easier for your reader to engage with, and easier to turn your prospect into a buyer.
Here are 5 essential elements to writing email promotions that will increase your sales:
1. Who’s your audience?
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I was one of those online businessowners who was hesitant to add an affiliate program to my business building efforts. But once my clients and customers starting asking me if I had one that they could join, I knew it was time to bite the bullet and conquer this particular piece of technology.
Now, of course, I wonder why the heck I waited so long (talk about leaving money on the table!). It couldn’t be simplier to get started with your own affiliate program. You can get very elaborate, but the basic set-up is easy, and once you do one campaign, the next one is a piece of cake.
(And after just generating about $1000 in affiliate commissions myself by sending just one pre-written email to my list, I’m a huge fan of promoting other people’s valuable products and programs too.)
If you’re not yet familiar with what an affiliate program is, it’s basically an easy way for your clients and customers to tell other people about your products and programs, by way of a special link, that rewards them with a commission on each sale they make for you. Basically, they get paid for referring clients and customers to you.
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If you’re reading this ezine, it’s likely that you’ve participated in a teleseminar, whether it be mine or one of my colleagues. You’ve probably been on some that have been very good, where you got tons of really valuable information. And you may have found yourself on a few that were nothing but pitch-fests for the host’s lastest product.
But I want to share something with you. Hosting content-rich teleseminars for my target market is some of the quickest and easiest mo^ney I’ve generated in my business.
Holding F.R.E.E. introductory teleseminars are a great way to promote your business, increase your email subscriber list, make more sales on your products, and enable your potential clients another way to connect with you. By being on the phone with you, they get to know you through your voice, adding the human touch that can be so hard to cultivate online.
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Did you know that one of the quickest ways to draw attention to your business is by conducting interviews of people in your niche whose name is familiar to your target market?
This is one of the fastest and easiest ways to add loads of targeted subscribers to your email list, and it can a lot of fun, too!
You can interview them over the phone and record it, offering the audio as a way to entice people to sign up for your list (and you can ask if your interviewee would be willing to do the same – most will). Or you could do a written interview via email and offer the written transcript as a bonus to those who sign up for your Free Taste.
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Are there ezines that you receive that you just can’t wait to read? I know I have 3 or 4 that I read as soon as they hit my inbox, and others that I print and put in my "reading box" next to my desk.
What do you think makes me want to read those few right away?
It’s the personal connection I feel to the author, even if I don’t know that person (some I’ve met, some I haven’t yet). Besides the valuable content I get each time I read their newsletter, I am most interested in finding out what’s happening with them, personally and professionally.
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