Are you looking for immediate help with launching your offers much more easily and successfully?

If you’re disheartened by failed launches, and you want proven step-by-step launch plans for your offers, then join me for my Launch Logistics Intensive™

Get ready to learn how to launch your offers with authenticity and integrity, tailored to YOUR way of being in business, so you can reap the rewards, starting with your very next launch.

Listen to the Free Training Class:
No More Failed Launches:
3 Keys to Launches that Catch Fire & Ignite Sales

Hey there, it’s Alicia…alicia_02sm

You know, for the first few years in my business, I didn’t plan out my launches. I didn’t have to. At the time, all I had to do was put up a sales page, invite my list to check it out, and voila – the sales rolled in.

Not true anymore.

If that’s where you’re at, you know how frustrating and discouraging that is!

And it’s really hard to maintain passion and excitement for your work when it feels like all you’re doing is failing over and over, and you don’t even know why.

But I have some good news to share…

It’s not your fault. Things have changed a lot online over the last several years. There are just some critical things you don’t know yet. Once you know these things, all the struggle and effort you’ve been putting out – without results – will end.

There’s several proven processes for launching your products, programs and even services that I will share with you so you get the real results you want – finally.

You see, I know what’s like to put your heart and soul – and hope – into an offer and then have it fall flat on its face.

And as I see more and more business owners getting ready to throw in the towel and close their doors, I knew I could help by sharing what I’ve learned and done successfully many times so they wouldn’t have to turn their back on their dream.

So when it just wasn’t that easy anymore to get people to join a program or buy a product, I became determined to figure out what WAS working, and I’ve stayed on the cutting edge of proven and successful launch strategies ever since.

(I’ll admit, I’m a bit nerdy about launches ;-))

I’m going to be sharing with you what I know in my upcoming Launch Logistics™ Intensive.

I’ve grown my $15k a year coaching practice into a multiple 6-figure business in less than 15 hours a week, while raising two small children, by creating strategic launch plans that includes all the critical pieces of the puzzle put together in an easy to implement way. I’ll be sharing exactly what I do and how I do it in this comprehensive program.

So if you…

  • know what you’re doing isn’t working – or isn’t working as well anymore – but you’re not sure what the right steps and strategies are
  • are unsure how to prioritize the strategies and tactics of a launch and put them into a sequence that flows easily and logically so it makes sense to you AND makes it easy for people to say yes to your offer
  • worry about knowing how much is enough or too much when promoting your launch – but you don’t want to hear crickets either
  • worry about how to do this launch thing over and over without it completing taking over your life and your other business tasks
  • simply don’t know which strategies really work, which strategies are is best for you, your audience, and your offer
  • just have no idea why people are not taking action, whether it’s signing up for your preview call or converting to your paid offer
  • have a hard time with the follow-up process (if you even have one) and you know you’re not only leaving money on the table, but you’re also leaving people behind
  • aren’t getting enough people to opt-in to the preview teleseminar/webinar/livecast in the first place
  • are in FEAR – of technology, of people not buying, of not offering enough value, or __(fill in the blank with your personal fear here)____
  • wish you had some sort of timeline to follow with a checklist so you can stop doing it by the seat of your pants
  • are brand new to the concept of a ‘launch’
  • are looking for a complete structure that will allow you to feel confident every step of the way
  • are overwhelmed by planning your launch out in detail which immobilizes you so nothing great happens
  • are confounded by how to know and use the numbers in your launch to get much better results
  • feel like launches are very big, daunting projects and you’re looking for a step-by-step how-to for different sized launches, starting from the first seed to the last sale
  • unsure of how to convert prospects into clients during a launch
  • hate hype and manipulation, but feel like you have to do it to compete
  • are struggling with writing copy for your launch – like posts and tweets for your launch
  • need to know exactly what to do and when to do it (How many emails should you send out? How many teleseminars should you do? And how is a launch for a $497 program different than a launch for a $1997 program?)
  • are wishing you had someone to hold your hand through the process to make that first time easier
  • are looking for help in mapping out the launch timeline, including knowing what tasks to delegate, and need guidance designing and managing a consistent marketing plan for each launch

Then you’re in luck. In my upcoming Launch Logistics™ Intensive, I’m going to give you the solutions to every single one of those challenges above – in detail and tailored to YOUR business.

Here’s just some of what you’ll learn:

  • How to get your prospects excitedly anticipating your offer
  • How to get your existing clients and customers AND your prospects to support your product before it even exists
  • How to find out what your prospects’ objections are so you can answer them in your sales copy
  • How to take an existing product and re-launch it to for an immediate inflow of cash
  • How to lead your prospects through your offer so they are ready to buy before they even finish reading your sales letter
  • Learn exactly what a launch is and how it’s different from the usual mediocre promotions you see
  • What things you need to start doing NOW so your launch will be hugely successful
  • The 4 sequences of launching a product, in easy-to-understand language
  • The exact tactics and triggers that are proven to be wildly effective in turning prospects into buyers
  • The foundation you must have in place before launching your product
  • What components your launch must have to make sales immediately and on-goingly
  • How to weave in a compelling ‘reason why’ that that will make your prospect really resonate with your offering
  • What you need to know to make your market research do double-duty for you
  • The most effective way to use anticipation during your product launches that most people don’t do
  • How to engage your prospect in the creation of your product so when it’s ready, it’s custom-made for them
  • The #1 trigger to use to get more people to click the order link
  • How to make your launch into a can’t-miss event
  • The exact sequence of what to do when before, during and after your launch to make the most sales

During this Intensive, I’ll take you by the hand and guide you through these 5 Teaching Modules:

MODULE 1: Launch Types & Timelines

There are many different kinds of launches and it’s important to know which one is right for your specific offer so your launch is set up for success from the beginning. During this module, we’ll focus on:

  • Categorizing your offers into 6 Launch Types so you can be more strategic in your plan
  • Deciding which kind of launch is best for your offer and how to know
  • The components of each launch type and how to customize them to your offer
  • What works and what doesn’t of each launch type and how to know what’s best for your offer
  • The ‘Best Practices’ timelines that allow for higher success rates of your offers
  • BONUS: Launch Types, Timelines and Tips Cheat Sheet

MODULE 2: Launch Sequences

I’ll be teaching you 4 phases to each launch and during this module, we’re going to cover each of these sequences in detail.

  • Pre-pre-launch: what you need to start doing now and always
  • Pre-launch: exactly how to squeeze the juice out of this phase and have fun at the same time
  • Launch: how to get them to buy
  • Post-launch: how not to leave most of your sales on the table
  • BONUS: Launch Sequence MindMaps and checklists for each phase

MODULE 3: Launch Tactics & Triggers

This is my favorite part of the launch process because this is when we get to be creative and fun! While there are some time-tested and cutting-edge tactics and triggers, which you’ll learn in this module, there’s also an opportunity for you to create some fun and specific to your audience ways to entice more of them to say yes to your offer. In this module, you’ll learn:

  • The 7 tactics, triggers, and techniques that are both time-tested and/or working today
  • BONUS: Launch Tactics & Triggers Cheat Sheet

MODULE 4: Launch Plan

At this point in the course, you’ll have enough knowledge to start putting your launch plan together. This call is going to be held workshop-style, where you’ll take out your calendars and we’ll work on your plan together. We’ll cover:

  • How to plan your launch with the end in mind
  • How to space out your promotions
  • How to leave room for adjustments
  • How to create a copywriting schedule
  • BONUS: Examples of Launch Calendars and Copy Pieces


MODULE 5: Launch Tracking

In this module, we’ll take your launches up a notch by paying attention to what’s happening (or what’s NOT happening) at all points during the launch. You’ll learn:

  • How to know if you’re off track
  • Several strategies to get back on track
  • How to use what you learn to improve your next launch
  • BONUS: Launch Tracking Sheet

“Holy Cow! You took the entire product launch thing (which is WAY too overwhelming) and broke it into simple concepts with easy to follow instructions. You are so so gifted at that! I was just working on a new product for my funnel and this will make it much easier to build and WAY more successful! Way to go – as always – Alicia!”
Sarah Robinson,

Included in the program are the following bonuses to complement your learning:

Bonus #1: Done-For-You Templates

You’ll get all my timelines, checklists, calendars, copy examples, mindmaps, templates and more for your resource library.

Bonus #2: Private Facebook Group

We’ll have our own private online gathering place where all of the course materials will be housed for easy access, and where you can post your questions, requests for feedback, brainstorm and more between classes and beyond.

Bonus #3: Special Rate Ticket* to Online Business Breakthrough Workshop 7

After register for Launch Logistics™, you’ll be able to reserve one of only 50 seats at my annual workshop. (*special rate ticket is a deeply discounted and non-refundable ticket for $97-)


Bonus #4: A complimentary copy of my updated & revised for 2016…

List-Building Secrets: 50+ Ways to Build Your List with Authenticity & Integrity (value $497-)

The fact is if you don’t have a list, you don’t have an audience to make your offers to. This complete home-study system will teach you everything you need to know to quickly and easily add thousands of responsive subscribers to your list so you can grow your business and increase your income faster than ever.


“Before joining Alicia’s Launch Logistics Intensive, I had a lot of stress around launches. I was getting good conversions but it seemed so hard. I knew there were piece missing that would help me get better results. And I was right – my current conversions are 20%+ of the sublist and 2.5% of the entire list and 30% more people are attending preview events. I’m launching more group training programs and attendance has tripled from a year ago. I’m better organized and manage launch activities with ease and confidence and I feel less stress around launches. I track, adjust, get better results, and look at them more objectively and less emotionally. Best of all, I got my investment back and more in 1 launch.”
Bonita Richter, MBA,


By the end of our time together, you’ll have everything you need to ensure your next launch is more successful than your last!

Sound good? Great!

Here’s how we’ll work:

Launch Logistics is an Intensive program that will meet starting Thursday, May 5th via teleseminar and live chat. I’ll teach you the content, and answer your questions as we go. You’ll also be able to ask all your questions in our private Facebook group, where I will personally be answering them.

Here’s our class schedule:

  • Module 1: Thursday, May 5 at 12pm Eastern
  • Module 2: Wednesday, May 11 12pm Eastern
  • Module 3: Thursday, May 12 at 12pm Eastern
  • Module 4: Tuesday, May 17 at 12pm Eastern
  • Module 5: Thursday, May 19 at 12pm Eastern
  • If you have to miss a call, no worries – they’ll be recorded and available for listening within 24 hours of the live call. You’ll also receive PDF transcripts of each of the teaching modules as well.

“Alicia, thank you for your suggestion to send out my first email for the readings launch today. I already got 3 orders within an hour of sending it out!And from our previous launch coaching, I have four new clients for the 90 day Life Purpose Breakthroughs program.So much to celebrate lately! Thank you! I feel like I have been waiting for these kind of business breakthroughs for 10 years.”
Melissa Kitto,

So, are you ready to finally put strategic launch plans in place for a much more profitable – and peaceful! – 2016 and beyond?

Yes? Good, because I’ve got a sweet deal for you. I’ve personally invested thousands of dollars in my own launch education and I know what I’ll be sharing with you is worth it because of the great results I’ve gotten as well as the results my clients enjoy when they implement even a part of what you’ll learn in this course.

I know I could charge a lot for this program, but frankly, I want to show you how easy it can be to take what I’ll teach you, put it into practice, reap the rewards so you become a raving fan. 😉 In exchange for this irresistible offer, all I ask is that you do that – implement what you learn – and then share your results with me so I can help more people stop struggling and start thriving with their launches.

Ok, let’s get you started!

YES, Alicia, I’m ready for my launches to be much more successful and a whole lot easier!

For my $997- “Take Action Savings” $497- investment, I’ll get:

  • 5 60-minute training calls
  • MP3 recordings of training calls
  • Downloadable PDF transcripts of all training calls

Plus these Bonuses:

  • Access to our private Facebook group to ask questions and get coaching from me in between our calls
  • Done-for-you timelines, templates, checklists, calendars, copy examples, mindmaps and more
  • A special rate ticket* to Online Business Breakthrough Workshop 7 for just $97-
  • A complimentary copy of List-Building Secrets – updated and revised for 2016 (available June 1)

Only $997-

50% off with Take Action Savings –
Just $497-


Choose the Easy 3-Pay option of just $182- each


Your order will be processed on secure servers
Prefer PayPal? No problem – just email and we’ll take care of you.

Plus you get my Personal Promise:

Satisfaction Guaranteed

I’m 100% confident that if you employ all of the steps, strategies, and resources I share with you, you’ll earn your investment back on your first launch. If you’re not satisfied, just notify my office before the start of the 2nd class if you don’t want to continue and your investment will be refunded in full. For full information, please see our policy page here.


I know for sure that you’ll not only quickly and easily make your investment back, but when you follow through with your launch plans, you’ll add thousands to your bottom line. Imagine that!

Getting your launch plans in place could be what finally transforms your business. So go ahead and RESERVE YOUR SEAT TODAY.


Alicia Forest MBA
The Business Shifter™

PS: To be eligible for the $500 savings, be sure to act now – class starts on May 5th! RESERVE YOUR SEAT NOW

PPS: Questions are always welcome – just email us at and we’ll get right back to you.

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About Alicia

aliciaforestheadshotcasualverysmAlicia Forest, MBA is a freedom-loving lake girl and intuitive business strategist who guides and supports entrepreneurs to design a life they love that’s supported by a business they love using her proven practical strategies and tools to create a livelihood that’s priority-based, profitable, and part-time.

As founder of the Mastery of Business Academy, she’s been the guiding force behind some of the best-known and successful online businesses in the coaching arena, as well in the industries of education, health and wellness, and new age, and has inspired thousands of entrepreneurs to create a business that’s fun and funds a life they love. Her expertise has been featured on, Escape from Cubicle Nation, T. Harv Ekers’ SuccessTracs, Holistic Business Journal and countless digital media outlets. She’s also the author of 6 Simple Steps to 6 Figures for the Solo Service Professional: How to Create Your Lifestyle Business Based on Your Passion for Serving Others, available at major booksellers.

When she’s not helping entrepreneurs create ease and flow in their business, you can find her enjoying life by playing with her husband James and kids, Chloe and Jack, stretching her woo-woo wings, reading the Outlander series, writing in some form, or if it’s summer – at the lake.

Learn more about designing your priority-based, profitable, part-time business at

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