Turn Your Competitors into Collaborators

Do you get discouraged or stuck in building your business because you think there’s too many others to compete against in your niche? A lot of solo business owners feel this way, especially when they are first starting out. I don’t want you to give up before you really get started, so I’d like you to consider thinking about your competition in a different way.

1. There’s an abundance of clients and customers for everyone.

2. Your competitors are potential collaborators and strategic alliances for you.

3. The better you come to know your competitors, the more you will become aware of the uniqueness of your own message and your own offerings.

If you embrace this perspective, you’ll find that those feelings of discouragement and "what’s the point – I can’t compete" will melt away.

1. If you come from the mindset of abundance, you won’t feel discouraged by the competition. There are more than enough clients and customers for everyone. And if you are building your business online, there is essentially an unlimited audience for your work.

Think about your niche for a moment. How many of them do you need to serve to reach whatever your definition of success is? Then think about how many people there are around the globe who are your potential clients or customers. Could you really reach them all, even if you wanted to? 🙂 Of course not.

2. There are several ways that you can collaborate and develop strategic alliances with others in your niche. You could hold a teleclass or workshop together. This is particularly helpful if you are new in business and can hook up with someone more seasoned, who already has a ready audience built (an email list). Doing this will also help you gain experience and confidence to hold them on your own.

You could write an article or a column or even a book together. For instance, if you are savvy with technology and your partner is savvy with a certain set of coaching skills, you could work together to create something unique to offer online to both your audiences.

Or you could offer a free product (a mini e-book, for example) to your strategic alliance’s membership, which is an added benefit to them, while it helps to build your email list.

For more tools and resources in building strategic alliances, I highly recommend SmartMatch Alliances at http://www.coachingsuccess.com/books.html.

3. Think about those whom you consider your competitors. Are you offering similar products and/or services that they are, but to a different target market? Or turn that around: If the market is the same, are you offering different information? Of course you are, because your message, your offerings – and the way you write or speak them – is as unique as you are.

There is a certain segment of the population who can only hear your message from you. Remember that when you start feeling frustrated, defeated or just plain stuck.

Once you make this shift, you can start seeing your competitors as potential collaborators. You can work together to develop programs, products, services, etc. that will help grow both your businesses. It will also provide added benefits to both your audiences, so it’s a win-win-win!

WANT TO REPRINT THIS ARTICLE? You may, as long as it remains intact and you include this complete blurb with it: Alicia M Forest, MBA, Multiple Streams Queen & Coach™, founder of http://www.ClientAbundance.com, and creator of "21 Easy & Essential Steps to Online Success System™, teaches coaches, consultants, online entrepreneurs and solo professionals how to attract more clients, create profit-making products and services, make more sales, and ultimately live the life they desire and deserve. For FREE tips on how to create abundance in your business, visit http://www.ClientAbundance.com


  1. Alicia
    What an interesting proposal – your competitors are your friends. It reminds me of one of my coachees who was up in arms a competitor called and tried to find out all about her business. My view was that was a great opporunity to build a relationship and take any work they could not absorb ie: sub contract the work from her competitor. She instead rang back the competitor and complained bitterly – so she’s now shot any likelihood of getting shared business.
    I agree with your 3 points and will take them on seriously myself. Cheers Geordie

  2. Hi Alicia!
    I must have unwittingly channeled your article when I wrote my blog post recently entitled “Embrace Your Competitors.” http://www.escapefromcubiclenation.com/get_a_life_blog/2006/03/embrace_your_co.html What you say is so right on! The more I realize the quality of work that is out there for my niche, the more I am encouraged to dig deep inside and find out what is truly unique that I can offer my people. And interesting enough, just by sharing my feelings with my blog readers, I got wonderful, unsolicited support and encouragement! If we cling to our knowledge and ideas in a jealous embrace, they will wither away. But if we share them openly, wonderful things happen. Thanks for giving me even more good ideas!


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