About Being Lucky…

I’m a believer in creating your own luck (thus why I don’t buy lottery tickets).
Actually I don’t usually use the word luck because I think it’s too easy for people to use it as an excuse, and not in a positive way.
I’ll share something personal here – I bristle whenever someone says to me how ‘lucky’ I am to have such well-behaved kids. Don’t get me wrong – I know how blessed I am to have two happy, healthy, whole kids. No one is more grateful for that than I am.
And yet, that comment (and similar ones) always comes across to me as if James and I had nothing to do with it, that it’s the luck of the draw that we have well-behaved (most of the time) children. Are you kidding me?
It’s the same thing in your business. I’m not ‘lucky’ to have a multiple 6-figure business. I created it, I earned it. And I did that by doing 4 things consistently:
1. Learning
I’m always learning something new or re-learning something I already knew. If you’re not learning, you’re not growing. If you’re not growing, your business won’t grow. The more you grow inside, the more successful your business will be. So whether I’m learning a new marketing tactic or studying ‘divine success’, I know that learning will ultimately show up in the success of my business and my life.
2. Implementing
Of course if you don’t implement what you learn, what’s the point? I implement more often than most, which shows up in my success. I’ve also learned to delegate much more to my team which means we collectively get a lot more done. My coach’s request to you is to pick one thing you’ve been meaning to implement, either choose to do it yourself or decide who to delegate it to, pick a completion date and get it done!
3. Leveraging
You can’t create a truly lucrative business without leveraging as much of your time and your talent as possible. One way I do this is via my ‘3+’ rule. Whenever I’m trying to decide whether or not to implement something, I ask myself if I’ll be able to use whatever it is I’m considering in three or more ways.
A simple example of this is writing articles about my area of expertise. When I first started out, we would publish the articles in my ezine, make them a blog post, and submit them to article directories. Now, we do those three things as well as post a podcast, submit that to podcast directories including my Artist’s Page at iTunes, submit it to niche publications, and more.
4. Mentoring (with and to)
I’ve had at least one mentor since I was 13 years old. One of the many lessons I learned from him was that I didn’t have to go it alone, that I could ask for help and be given it without strings attached. As I grew up, I’ve had different personal and professional mentors, which is why it’s always an easy decision for me to make that investment, in both time and money, especially when it comes to my business.
And being a mentor to other women entrepreneurs is absolutely part of my path. It brings me great joy and allows me to give them the lift they need to go from where they are to where they want to be.
Which of these four resonates the most with you right now? Pick one and create your own luck by putting it into action right away.
I’ll be sharing a lot more how-to’s in my upcoming free workshop series – join us here:


  1. Alicia,

    I too don’t believe in luck! I am good at the learning but my problem is implementation. I’m a perfectionist and struggle getting past that issue. However, I have taken the mentoring step with you and am adopting your “done is better than perfect” mantra as my own! Here’s to taking action.

  2. Alicia, I love this! Yep, you definitely create your own ‘luck’. But I still let the universe bring me unexpected surprises by entering competitions (I don’t buy lottery tickets either, though). I’ve won some amazing things – and when my aunt won a trip to Moscow and Helsinki a couple of years ago, she took me! I think we can create our own good fortune, and allow it to come in other ways, too.

    PS I feel very ‘lucky’ to have your ezine pop into my inbox!

  3. Yes, I recently made the mistake of saying the word lucky when it comes to my great relationship with my husband. I do feel fortunate that we have each other and in my exuberance on our anniversary, the word feeling like I was lucky slipped out! ; )

  4. I remember years ago a friend of mine telling me how lucky I was to have my 6 figure job without having to go through years of additional training, whereas she had trained for 5 years to get a job she loved and had always wanted, but with a lower income. I felt very spikey about this comment as I had worked my butt off to get there, made some choices, taken some risks and put myself out there for that job. I also worked long hours with high pressure and constant expectation but she didn’t recognise that.

    And now, with my business I don’t bank on luck either. Again I am working hard, taking risks, putting myself out there and actively reaching for what I want, trusting that what I want is possible.

    Lucky? I think not.

    Great post Alicia. Thank you.

  5. As always, a great article. Thanks for all the info on how to leverage my content more. Blessings to you and your family Alicia!


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