If you're reading this ezine, it's likely that you've participated in a teleseminar, whether it be mine or one of my colleagues. You've probably been on some that have been very good, where you got tons of really valuable information. And you may have found yourself on a few that were nothing but pitch-fests for the host's lastest product.
But I want to share something with you. Hosting content-rich teleseminars for my target market is some of the quickest and easiest money I've generated in my business.
Holding f.r.e.e. introductory teleseminars are a great way to promote your business, increase your email subscriber list, make more sales on your products, and enable your potential clients another way to connect with you. By being on the phone with you, they get to know you through your voice, adding the human touch that can be so hard to cultivate online.
In the past, I've offered a free monthly teleseminar that gave people an introduction to what I teach. From each of those calls, I got more ezine subscribers, more members for my group coaching membership, and more sales of my products.
Which is why I'll be adding them back into my marketing mix again this year.
Holding PAID teleseminars helps to promote your business and generate revenues as well. Just doing one paid teleseminar at least every two months on a different marketing topic would gross me a minimum of $2500.
Not bad for an hour's worth of work, huh?
Another way to offer teleseminars is to do "intensive" or "bootcamp" series of multi-week teleseminars. I've offered 10- and 4-week '"workgroups" on the topics of listbuilding, creating a successful business online from scratch, and search engine marketing that have been extremely profitable, upwards of $10k.
As you can see, adding teleseminars to your business model benefits both your market and your bottom line.
Here's what you need to get started:
1. The Right Target Market and the Right Topic
Here's the secret for producing and profiting from a teleseminar: It must be designed for a target market AND it must solve a problem that that target market is struggling with. If you have those two keys in place, you'll be sure to attract enough sign-ups and make money from your topic.
2. A Bridge Line
There are several good no-cost bridge lines available for you to use, but the one I'm currently recommending is FreeConferenceCall.com because you can record the teleseminar for free as well. This is a nice benefit to offer your participants and to anyone who had to miss your teleseminar for any reason. I use it as a back-up recording for all my calls. You can have up to 100 people on the line with you.
3. Recording Service
You'll need a way to record your teleseminars so you can provide the audio for people to listen to later and for you to make CDs from if you decide to package your teleseminar into a physical product after the fact. I use AudioAcrobat to record all my teleseminars, with FreeConferenceCall.com as a back-up.
4. Automatic Registration
You'll want to be able to have people sign up for your teleseminar without you having to do a lot of work. I use Aweber for all my teleseminar registrations, but you can also use your shopping cart's autoresponder service if you have one.
I'd like to invite you to start offering free teleseminars to promote your business, and once you get more comfortable with both the format and the technology, start offering paid teleseminars. Even if you only have a handful of people on your first call, it's great practice. And I guarantee your numbers will increase as you continue to build your email list, and you'll be profiting from teleseminars in no time.
I'd love to hear your thoughts on hosting teleseminars. Please feel free to leave your comments below!
© 2010 Alicia M Forest and ClientAbundance.com