10 Take-Away’s from Ali Brown’s SHINE 2011

I had many light bulb moments during my three days in Dallas at SHINE this year, and I wanted to share with you 10 of my top take-away’s:

1. Opportunities come through people, not your computer

Think about that for a minute. Yes, you can build good relationships with people over email and social media. But when it comes to the really juicy opportunities, those are going to come through meeting people and spending time with them IRL (in real life). That’s one reason why it’s so important to get out there at least a couple of times a year.

2. BLT – Believe, Like, Trust

We often hear and I say it myself – that people need to know, like and trust you before they will buy from you. But I liked this version better – that people have to BELIEVE you, like you and trust you. So the more YOU you put into your marketing, the more authentic you are, the more people will get to believe, like and trust you, and the more sales you’ll make.

3. When you are yourself, you have no competition

Enough said.

4. No Plan B

If you have a Plan B, then just do Plan B. Otherwise make the commitment to Plan A, with no other option.

5. Your best ideas don’t come from sitting at your desk

My best ideas come to me in the car. Or sitting on the dock in the early morning of summer. I created this business under a palapa in the Turks & Caicos. Where do your best ideas come to you? When you’re stuck or need to hit the refresh button, go where your best ideas are able to pop into your mind.

6. You’ve got to be comfortable with being uncomfortable

Being an entrepreneur will bring up all your stuff. 🙂 Most of the time, that’s going to make you uncomfortable. You have to be ok with that and recognize that it’s just an indicator that you’re moving through whatever you need to in order to grow and reach the next level. If you can remember that, it’s actually pretty exciting, isn’t it?

7. Balance

I always say there’s no such thing as balance, that there’s an ebb and a flow but no such thing as balance. So it was empowering to hear two of the speakers say the same with their own spin:

“Life if not about balance; it’s about resilience.” and “Balance is for ballerinas.” 🙂

8. Eat that frog

You may have heard this idea before – to do the thing you most do not want to do first. Eat that frog and get it over with. Once you do, your energy is free to work much more productively and enjoyably on everything else.

9. Focus on your zone of excellence

If you’re still trying to be all things for the people in your market, I’m going to make a coach’s request that you make a commitment to stop that right now. Spend some time focusing on who your ideal client is and what is the ONE thing that you LOVE to do in your work with that ideal client? Start re-designing your message and your offerings around that.

10. Business happens at the bar

…or on the shuttle from the airport, or while waiting in line for the restroom, or when you step outside on a break for some fresh air. If you’re taking the time away from your business and your life to attend a live event, then you need to be talking to people, engaging with them, and letting them engage with you. Let me be clear – I don’t mean selling to them and I’m not fond of the word networking, but just talk to people, have a conversation. The best business relationships I have were built from a simple chat over a drink.

I’d love to know which of these resonates with you. Please leave your comments below…


  1. Alicia,
    I can relate to a few of them but the most important one for me to relate to is number three!

    I have to believe that!


    • Believe it Sherry – it makes things so much easier and more enjoyable too!

  2. All of them resonate with me Alicia!! Particularly the one about having “real” conversations. That’s what I loved about Shine this year. And so great to see you IRL!!

    • Likewise, Melissa – it was so great to be in a space where your can make heart connections with others. And I always love spending time with you IRL too!

  3. Sorry too busy eating frog to write a comment. But once I’ve finished; I plan to chew on #9.

    • LOL! 🙂 So funny, Nomi – thanks for the smile!

  4. Alicia, Quite a few resonate! But the two that I really want to ‘own’ are #3 – that when I’m being myself, there’s no competition (love that!) and #6 – becoming comfortable with being uncomfortable! As someone who likes her comfort zone, this one is an important one to embrace!

    • Woohoo, Kamala – so glad this resonated with you! 🙂

  5. Love the quotes on balance – who said that?

  6. Alicia, I love your posts. They go right to my heart and are a great encouragement to me. Thank you so much!
    Awaiting His shout, Pam

  7. As the owner of Life Balance Now I believe the balance is in the ebb and flow of life, just a different definition of balance. For real balance to occur it is important to find inner balance first. For me that is listening to and aligning with my authentic self and then I achieve the balance / flow that I seek on the outside. Just semantics perhaps. 🙂


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