If you’re reading this ezine, it’s likely that you’ve participated in a teleseminar, whether it be mine or one of my colleagues. You’ve probably been on some that have been very good, where you got tons of really valuable information. And you may have found yourself on a few that were nothing but pitch-fests for the host’s latest product.

But I want to share something with you. Hosting content-rich teleseminars for my target market is some of the quickest and easiest mo^ney I’ve generated in my business.

Holding F.R.E.E. introductory teleseminars are a great way to promote your business, increase your email subscriber list, make more sales on your products, and enable your potential clients another way to connect with you. By being on the phone with you, they get to know you through your voice, adding the human touch that can be so hard to cultivate online.

When I first started building my business, I offered a f.r.e.e. monthly teleseminar that gave people an introduction to what I teach. From each of these calls, I got more ezine subscribers, more members for my group coaching membership, and more sales of my products.

Holding PAID teleseminars helps to promote your business and generate revenues as well. I do 2-4 paid teleseminars a month, each on a different marketing or success topic, and each of these revenue streams generating thousands of dollars.

Another way to offer teleseminars is to do “intensive” or “bootcamp” series of multi-week teleseminars. I’ve offered 8, 10- and 4-week ‘”workgroups” on the topics of listbuilding, creating a successful business online from scratch, and search engine marketing that have been very profitable.

Hosting teleseminars is easy and here’s 4 simple things you need to get started:

1. The Right Target Market and the Right Topic

Here’s the secret for producing and profiting from a teleseminar: It must be designed for a target market AND it must solve a problem that that target market is struggling with. If you have those two keys in place, you’ll be sure to attract enough sign-ups and make money from your topic.

2. A Bridge Line

There are several good no-cost bridge lines available for you to use, but the one I’m currently recommending is NoCostConference.com because you can record the teleseminar for free as well. This is a nice benefit to offer your participants and to anyone who had to miss your teleseminar for any reason. I use it as a back-up recording for all my calls.

3. Recording Service

You’ll need a way to record your teleseminars so you can provide the audio for people to listen to later and for you to make CDs from if you decide to package your teleseminar into a physical product later. I use AudioAcrobat to record all my teleseminars, with NoCostConference.com as a back-up.

4. Automatic Registration

You’ll want to be able to have people sign up for your teleseminar without you having to do a lot of work. I use Aweber for all my teleseminar registrations, but you can also use your shopping cart’s autoresponder service if you have one.

I’d like to invite you to start offering f.r.e.e. teleseminars to promote your business, and once you get more comfortable with both the format and the technology, start offering paid teleseminars. Even if you only have a handful of people on your first call, it’s great practice. And I guarantee your numbers will increase as you continue to build your email list, and you’ll be profiting from teleseminars in no time.

Do you want to Master the Art of Teleseminars to Make Thousands of Dollars?

In my brand-new L.E.A.P.â„¢ GOLD program, we’re going to go well beyond these basics with this topic, including delving into cutting-edge methods and new technologies to ensure your teleseminars are the ones your target market clamors for!

Although there are fancier ways to teach ‘virtually’, teleseminars are still HOT, simple to do, have stood the test of time and, with the methods you’ll learn from me, are proven to make more sales. You can be creative with them, making them more fun for you to host as well as for your attendees, and you can make A LOT of money from just a single hour of work that you can do in your pajamas from your office, back deck, front porch, dock or sailboat (I speak from experience here)…

We’ll cover both free and paid teleseminars, which to offer and why, what technology to use, pricing, what to do if something goes wrong (it happens to all of us at one time or another), and much, much more. I’m even going to share all my templates and other how-to pieces to model to host your own successful teleseminars.

Interested? Reserve one of the *very* limited seats TODAY

I’d love to know your thoughts on hosting teleseminars – please feel free to share your comments below.

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I’ve personally invested over $100k in my own business education (not including my MBA) and I’ve leveraged that investment into well over a half-million dollars in the last few years.

I’ve said before that I will make my million – in my time and on my terms. And because I’m sensing this strong undercurrent of desperation in many business owners about making 6 or 7 figures, I wanted to invite you to take a different tact:

Ask yourself, what’s the least income you can make right now and still live a happy life?

Not ‘I want to make a million dollars by the time I’m 40′ and you’re 39 now and the most you’ve ever made is $50k. Not ‘I want to make 6 figures by the end of 2011′ and your current monthly revenue is $2k.

So, what’s the least you can make that will take you to that very next step in your vision – not the BIG vision – but just the next bump up?

What’s the least amount of money you can bring in that will give your current lifestyle the boost that will make you smile, that will make you feel and know you’re moving forward, and that will continue to motivate you onward?

You see, I’ve been asking myself the same question lately. And the reason is because I’ve been starting to feel really stressed in my business and frankly I’m not having as much fun as I used to in it either.

And because of a few other things that are attributing to this feeling of heaviness that are outside my business, I’ve been feeling a need to shift things. Just small shifts for now, while allowing the bigger shifts to more fully form without pushing them into fruition until next year.

So here’s my answer to this question and how you can figure it out for your own business too:

Step 1: Get cash clear

Get crystal clear on how much money you really need to live the lifestyle that you’re happy with, not the one you’re striving for (I guarantee when you give up this grip, money will flow more abundantly to you).

This may mean having a conversation with a spouse or partner. Do it. Especially if you are in a financial partnership with someone else, you’re likely not the only one feeling the push and the pressure for more. Do yourselves both a favor and figure out what’s the minimum level for you. You may be able to give up or put aside one or more of your current income streams so you can have more of the time freedom you crave, knowing you still have enough to enjoy your life.

Step 2: Be sure all your eggs aren’t in one basket

If you’re relying on high-end pricing and programs to carry your business, you may be setting yourself up for a financial fall. Your clients and customers are being more and more discriminating about where they’re spending their money – and that’s not going to change anytime in the near future, not while our economic outlook is still bleak.

Be sure to have different ways in which you can serve your market, not just one-on-one. Offer lower priced programs and products to help more people as well as to diversify your cash flow.

Step 3: Build your business around your life

This is a mindset shift for many people. But if you’re in business for yourself, isn’t it so you can design the life you want to live? Not so you can work more, but so you can work less, and still enjoy a great life with the income to support it?

In order to do that, you have to schedule your life first, then your business-building activities around that. This is how I’ve been able to take off almost 3 months every summer for the last 6 years. My business doesn’t suffer; in fact, it grows because of my commitment to this principle.

Figure out how to make the money you want for the next level of your business (again, not the BIG vision, just the next bump up) in the time that is left after you’ve planned the life you want to live first. Then ask for the support or hire the team you need to help you make this happen.

When you put your life first, the time towards what makes you happy, the focus on just the next bump while you tend to LIVING, all the ‘more’ you want (which we all want, by the way – we are all here to grow and to be, do, and have more) will come. This I know for sure.

I’d love to know your thoughts on this – please leave your comments below.

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While the message and the market of your business may be different, there are some stumbling blocks that seem to pop up for even the seasoned entrepreneur.

Here are four of the ones that I’ve been coaching clients on during their private planning and strategy retreats lately:

1. Not moving ahead even when they know what to do.

Almost always, this is a fear-based immobility. Whether it’s fear of failure or fear of success (the later seems more prevalent for entrepreneurs, including myself). We come up with all kinds of excuses as to why something isn’t getting done, but most often it has nothing to do with anything other than fear of the possible result of moving forward.

If you’re afraid of failing, remember that in our online world, we get to test things out with very little risk. My favorite strategy is to ‘fail fast’. Put it out there, see what happens, tweak until you get the result you want.

If you’re afraid of success, then you need to take a look at your Big Money Why (BMW – see #5) to see how you can make it more powerful and motivating (tip: money is never enough of a motivator, believe it or not). And you need to put in place a process for how you will handle the abundance that’s too come.

2. Being self-disciplined enough to make and stick to self-imposed deadlines.

The wonderful thing about being an entrepreneur is that you’re your own boss. The tricky thing about that is most, if not all, of our deadlines are self-imposed. Which makes them very easy to move, doesn’t it? I know because I’ve struggled with this one more than once.

If we go back to knowing what your emotionally driven motivator is for the success you desire, you’ll be more likely to stick to those self-imposed deadlines – but only if that BMW is strong enough.

Here’s a simple but very powerful tip for you in sticking to your own deadlines: Make them public. When I launched my first info-product, I told my ezine list that they would be able to buy it on a certain date, which gave me about 3 weeks to get it done. And done it was.

3. Claiming leadership status and fulling stepping into the role of the CEO of your business.

Once an entrepreneur gets the foundational pieces in place for their business, it’s actually easy to stay in the start-up phase, because it’s comfortable. And because often they don’t know what the next step is, what the next layer of the business should look like, to take them to the next level.

The sooner they can take on the leadership role, by becoming the CEO of their business (even if they don’t call themselves that), the faster the growth of both the entrepreneur and the business.

One of the ways you can step more fully into that role is by delegating. So if you’ve been in business for a couple of years and you’re still doing too much of the managing of it, and especially if you’re doing all the admin work, and you haven’t hired an assistant yet, it’s time. Start with one small project and add from there,

For every task in your business, ask yourself, “Is this something I should be doing?”

Because remember, even if you CAN do something doesn’t mean you SHOULD.

If the answer is no, then pass it off to a capable assistant.

4. Having an emotionally driven motivator for your Big Money Why (BMW).

This is probably the most important one. Money is NOT enough of a motivator, no matter how much you want it, or are attached to the ’6-Figure’ or “million-dollar’ mark. There has to be a reason behind wanting it, something that is so strong that it drives you and the business forward, no matter what.

If you find things aren’t moving as quickly as you’d like, or it feels too hard much of the time, or you just aren’t using your time and talent effectively, take a look at your Big Money Why. And if you haven’t done this before, then that’s your coaching homework.

In as much detail as possible, write out why you want the financial success you do. Is it to give to your family, is it to give to others, is it to create a charitable foundation, is it to take care of elderly parents, is it to enable your children to get the best education you can give them, is it to travel and expand your world view, is it to buy a nicer home for your family, is it to give experiences to those you love – they are a thousand reasons why, but you need to be very clear of what they are for YOU before you can make them happen.

I’d love to know your thoughts and which one of these four resonates with you the most. Please leave your comments below.

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“You either have excuses or you have results. Which one do you have today?”

This was a tweet posted by a former Platinum client of mine, Liz Dennery Marks, owner of SheBrand.com and Dennery Marks Inc., a very successful brick-and-mortar branding and celebrity outreach firm in Beverly Hills.

And it really struck a chord with me. Why? Because I’ve been having that conversation more often than ever lately, with both clients and colleagues.

So let’s see if I can help you figure out which is true for you:

Think of *one thing* in your business right now that is frustrating you.

Once you have that ‘one thing’ in mind, what was the next thought that popped into your head?

Was it…

- I’m waiting for so-and-so to get back to me first.
- I don’t have the time, money, resources.
- I don’t know what to do next.
- I’m not sure this is right for me.
- I’m feeling lost, confused, unsupported.
- Anything thought that has ‘yeah, but…’ in it

All of these thoughts and feelings are absolutely valid. And they are all excuses. Choose a different word than ‘excuses’, if you’d like, but if you’re not moving forward and getting results, then I’m going to suggest that the issue isn’t truly any of the above.

By the way, I worded it that way – ‘what’s one thing’ – on purpose, because how we do anything is how we do everything.

And that’s my intention here – to shine the light on the fact that as long as you focus externally as the ‘reason’ something isn’t working for you, you’ll continue to be frustrated and stuck.

I had a client who was frustrated by what she considered to be my lack of support of her and her business. When she shared this frustration with me, I didn’t get defensive or take on her frustration. What I did do was ask her a series of simple questions that drilled down to the real issue.

In this case, it was that she wasn’t taking any action, including asking her coach (me) for the support she needed. Once she realized that she had everything she needed to move forward, including the very help she was paying for, everything shifted for her. She began asking for direction and implementing the information she already had, and her business started flowing immediately.

But more than that, she realized that she was doing the same thing in her personal life with her husband. She was frustrated by his lack of support, and yet as soon as she asked for it, he immediately sought out ways to help her.

So let me repeat:

How you do anything is how you do everything.

Think about that.

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Are you like many online business owners who are confused or stuck when it comes to creating a unique, memorable, and authentic brand? If so, you're not alone. I've been there myself, so I understand the frustration of feeling stuck on this whole branding thing.

But once I discovered that if I looked at it from a completely different perspective, that my brand wasn't just about my business, but about ME, everything shifted.

Creating your brand from the inside out allows you to fully step into your business identity in a truly authentic way. It's also the easiest way to stand out in the sea of others who do what you do.

So, if you're stuck, let me give you three things you must be clear on in order to create a truly compelling and unique business brand.

Strategy 1: What results do your clients experience from your service?

One of the exercises I do with my Platinum clients is have them generate a long list of the results their clients get from working with them.

You can easily do this right now. Just complete this sentence 30 times:

“The results my clients get from working with me are ___________________________.”

If you get stuck, here's my secret: Send this question to your clients so they can tell you the kind of results you're helping them create!

For example, when I asked my own clients this question, here's some of what they shared:

"The results I get from working with Alicia are…

- clear, easy to follow instructions on strategic Internet marketing techniques

- insightful advice from a trusted mentor who understands my business

- generous knowledge and expertise, honest feedback and support, focus and direction

- more clarity on which steps to take to experience more alignment with my business/life purpose

- I now see the bigger picture and base my decisions on the ‘whole’ of my business, rather than just the next thing.

- stretching me in ways and areas that I could/would not do on my own.

- more clients, more money and more fun in working with my business.

- getting me out of my comfort zone so that I discover what is possible when I play a bigger game.

- more clarity and awareness around time sucking activities that I am engaging in so that I can STOP doing them.

Strategy 2: What are you an expert at?
 
Once you have a solid and in-depth grasp of the value you bring to you clients and the results you help create with them, you should easily be able to define what it is you're an expert at.

Complete this sentence: "I'm an expert at________________________."

Strategy 3: What does your brand promise?

Let's take it one step further…

Your brand promise is a statement that is pretty specific. It's true regardless of the program, product or service you may offer. No matter what the program, product or service, it always fulfills your brand promise.

And just to be clear, I'm not talking about your marketing tagline. What I'm talking about goes much deeper than that, to the very core of what it is that you are so passionate about providing to others.

My brand promise is, "I passionately inspire women entrepreneurs to breakthroughs in their business so they create the life they ache for."

So, my Platinum programs, Online Business Breakthrough Brainery, 21 Easy & Essential Steps to Online Success System and Take Action Group, Coaching Cafe, and the rest of my offerings all fulfill this brand promise.

Here's one from one of my Online Business Breakthrough clients, Dale Carter at TransitionAgingParents.com:

"I provide trusted information and personal insight to inspire adult children to passionately pursue, for their aging parents, the quality of life their parents hunger for."

So everything that Dale offers to her specific market fulfills this overarching promise. Dale knows what she is an expert at and that shows up in her brand promise very clearly.

So, what does your brand promise? What is it that your clients can count on you for?

The formula for an effective, compelling, memorable, authentic, fun and fabulous brand is really very simple:

"I get X results for my clients, which makes me an expert at Y, which means they can count on me to provide Z."

Voila!

(c) 2009 Alicia Forest

About the author:  Alicia M Forest, MBA, 6-Figure Business Breakthrough Mentor, teaches self-employed professionals how to attract more clients, create profit-making products and services, make more sales, and ultimately live the life they desire and deserve. For FREE tips on how to create wild abundance in your business, visit http://www.ClientAbundance.com