Tag Archive | "creating products"

How to Unhook from the Future



Chloe has a children’s book titled Milton’s Secret: An Adventure of Discovery through Then, When, and the Power of Now by Eckhart Tolle and Robert S. Friedman, which really simplifies the concept of living in the present moment, and how the practice of that will, for the boy in the story, eliminate fear and worry.

I wanted to explore that as it pertains to your business, with a slightly different slant. I wonder if you, like so many of my clients, and myself as well from time to time, are so hooked into the future that we’re missing the NOW and not fully enjoying the journey?

So how do we unhook from it to allow what we truly want to come to pass without always feeling like we’re striving for it? Here are 5 ideas:

1. Let go of the goals that take you away from the present.

Let me say first that you can have everything you want – and there’s no judgement here on what those things are.

That being said, do you want a mansion, to be the #1 speaker in your market, to be the one with the biggest email list in your market, to be a New York Times bestselling author, to make a million dollars? There’s nothing wrong with any of those lofty (and completely attainable) goals.

And, what happens is when we’re so focused on the sexy dream we tend to get ourselves so riled up about getting there that we miss all the amazing stuff happening NOW.

What I’ve noticed is that people get impatient, sad, frustrated, and even angry when they’re so focused on the future goal that the present seems uninteresting at best, despairing at worst. The antidote? See #2.

2. Polish the present

I want to encourage you to stop striving so hard and thrive in your present. What I mean is that if you make what you already have better, and polish what’s already good and working, you uplevel your life without expending that energy on something that doesn’t exist yet.

Yes, it’s about appreciating what’s already good and right in your world and in your business AND it’s about how you can make what’s already there fulfill you even more. It’s true that if you make the most of what you already have, you’ll get more and better of it with a lot less effort on your part.

3. Don’t plan so much

I’m all about having the big picture plan down to the day-to-day details, and yet I know that most of the time, the plan changes.

One of the reasons we – as business owners – plan so much is because it gives us a sense of control and it helps to alleviate the fears and doubts we have about knowing what we’re doing.

So have the plan and be willing to be flexible with it. Let it be a guide but not the only way. If you get wrapped up in THE PLAN you’ll actually hold yourself and your business back from being able to adapt quickly when things change – and they always do.

Assess if you spend more time planning than doing – and if you do, stop right now. And if you tend to fly by the seat of your pants more often than not, you might want a lightly-built framework around you to give you some sense of stability.

4. Get out of the striver’s club

Stop trying to acquire a better future with others who are striving. It’s just too exhausting. I’m not saying to surround yourself with lazy folks, but to get out of the overdrive club if you want to relax into a currently compelling present instead of an exhausting still ‘out there somewhere’ future.

5. Get off the ‘if/when’ rollercoaster

I admit this is a pet peeve of mine. Not from people who are decisive, but from people who use it as an excuse to not be happy now. When you make ‘if/when’ statements, you’re living in the future. Dreaming and visioning is one thing; otherwise it’s a holding pattern for you but even worse, you’re not enjoying where you’re at right now!

I’d love to know your thoughts on how to unhook from the future so you can enjoy the present – please leave your comments below.

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How Much Money Do You Really Need?



I’ve personally invested over $100k in my own business education (not including my MBA) and I’ve leveraged that investment into well over a half-million dollars in the last few years.

I’ve said before that I will make my million – in my time and on my terms. And because I’m sensing this strong undercurrent of desperation in many business owners about making 6 or 7 figures, I wanted to invite you to take a different tact:

Ask yourself, what’s the least income you can make right now and still live a happy life?

Not ‘I want to make a million dollars by the time I’m 40′ and you’re 39 now and the most you’ve ever made is $50k. Not ‘I want to make 6 figures by the end of 2011′ and your current monthly revenue is $2k.

So, what’s the least you can make that will take you to that very next step in your vision – not the BIG vision – but just the next bump up?

What’s the least amount of money you can bring in that will give your current lifestyle the boost that will make you smile, that will make you feel and know you’re moving forward, and that will continue to motivate you onward?

You see, I’ve been asking myself the same question lately. And the reason is because I’ve been starting to feel really stressed in my business and frankly I’m not having as much fun as I used to in it either.

And because of a few other things that are attributing to this feeling of heaviness that are outside my business, I’ve been feeling a need to shift things. Just small shifts for now, while allowing the bigger shifts to more fully form without pushing them into fruition until next year.

So here’s my answer to this question and how you can figure it out for your own business too:

Step 1: Get cash clear

Get crystal clear on how much money you really need to live the lifestyle that you’re happy with, not the one you’re striving for (I guarantee when you give up this grip, money will flow more abundantly to you).

This may mean having a conversation with a spouse or partner. Do it. Especially if you are in a financial partnership with someone else, you’re likely not the only one feeling the push and the pressure for more. Do yourselves both a favor and figure out what’s the minimum level for you. You may be able to give up or put aside one or more of your current income streams so you can have more of the time freedom you crave, knowing you still have enough to enjoy your life.

Step 2: Be sure all your eggs aren’t in one basket

If you’re relying on high-end pricing and programs to carry your business, you may be setting yourself up for a financial fall. Your clients and customers are being more and more discriminating about where they’re spending their money – and that’s not going to change anytime in the near future, not while our economic outlook is still bleak.

Be sure to have different ways in which you can serve your market, not just one-on-one. Offer lower priced programs and products to help more people as well as to diversify your cash flow.

Step 3: Build your business around your life

This is a mindset shift for many people. But if you’re in business for yourself, isn’t it so you can design the life you want to live? Not so you can work more, but so you can work less, and still enjoy a great life with the income to support it?

In order to do that, you have to schedule your life first, then your business-building activities around that. This is how I’ve been able to take off almost 3 months every summer for the last 6 years. My business doesn’t suffer; in fact, it grows because of my commitment to this principle.

Figure out how to make the money you want for the next level of your business (again, not the BIG vision, just the next bump up) in the time that is left after you’ve planned the life you want to live first. Then ask for the support or hire the team you need to help you make this happen.

When you put your life first, the time towards what makes you happy, the focus on just the next bump while you tend to LIVING, all the ‘more’ you want (which we all want, by the way – we are all here to grow and to be, do, and have more) will come. This I know for sure.

I’d love to know your thoughts on this – please leave your comments below.

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Holiday Lull: 5 Ways to Use It to Your Advantage



You may be too busy during the holiday season to notice if your business is slowing down a bit, but in case you’re not, there are several things you can do to use this time to your advantage as you head into the new year.

1. Review your website

Take some time to review your website and make any necessary updates by removing old information and freshening up the rest of your copy. If you have a photo of yourself on your site, consider putting up a new one if your current one is out of date. And here’s a tip for getting more people to sign up for your Free Taste: put a squeeze page in front of your existing site that asks for just name and email address before they enter the rest of your site.

2. Update your Free Taste

Review your free offering and decide if it could use some updating as well. I’m updating mine again now so it will reflect my more finely tuned message and market. If it’s been more than a year since you’re breathed new life into your free taste, my coach’s request is that you do so now.

3. Have a Holiday Sale

If you want to create some cash, consider holding a sale on one, some or all of your products. Everyone’s looking for a break at the holidays, and there most likely are people on your list who have thought about buying one or more of your products or investing in your services, and a discount might just push them to finally doing so.

4. Clean out the clutter

One of the “powers of the Universe” principles I believe in is making space for things to come into my life. So every few months, I get a huge urge to purge (I’m in it now, actually). I go through my desk, filing cabinets, and bookshelves and either toss, give away or organize it. I also make new file folders for the clients yet to come… and it’s always fun to watch them fill up over the next few months.

5. Plan your first offering for the new year and start promoting it now

Decide what your first offering for the new year is going to be and start promoting it in your ezine, social media, or discussion lists (when appropriate), and through your other marketing channels. Having something already set up to look forward to will help keep you motivated after the hub-bub of the holidays.

And one more thing – don’t forget to enjoy yourself. As entrepreneurs, sometimes we find it hard to take a break, but do yourself, your loved ones, and your business a favor by taking some time away from your work and truly focusing on the people you love and the blessings in your life.

How are you making space and opening the flow for the new year? Please share your thoughts on my blog below…

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3 Tips For Making Space and Opening the Flow For 2012



I’ve been spending a lot of time lately getting ready for 2012 – planning, organizing, strategizing, visioning, and more. There are many transitions and transformations on the horizon for me and my business, and much to do to prepare for them, so I’m making space and opening the flow.

Here are some of the ways I’m doing this in my business that you can do too:

1. Clean Up Your Business Time

Time is your only non-renewable resource. If you’ve ever experienced days when you don’t know where the time has gone, but you do know you haven’t accomplished much, then you need to take a serious look at just what is eating up those precious minutes. My coach’s request of you is to track your time for the next two weeks. Like a food diary makes you intensely aware of what you’re eating, a time log will allow you to quickly and easily identify where you’re frittering time away.

Most likely culprits?… Email and TV (yes, I know some of you are ‘watching’ TV while you’re online, and no, that’s not multi-tasking, that’s just pure distraction).

Once you are aware of where your time is going, make a conscious effort to redirect it to more productive – or even more restful – activities. Turn the TV off (or TIVO/DVR whatever it is you must watch and give it your full attention later). And don’t leave your email open all day long! Allot specific time to read and respond to it instead.

You’ll be amazed at how just doing this simple exercise will free up the time you want for more important (and fun!) things. (Be sure to read Part 2 of this article next week where I’ll share more specific and effective tips for handling email overload.)

2. Clean Up Your Business Space

Now is a great time to go through your files – computer and physical – and delete or organize them for moving forward to 2012. I spent several hours going through my physical files recently, shredding lots of documents (I love to purge!), and setting up new files for my new Platinum clients as well as empty files for the ones yet to come. During this process both online and off, I also found a lot of gems I’d forgotten about – pieces of content, systems and processes, tools, resources, audios, and more.

And now that I have a recent visual in my mind of what’s in my files, it’s literally at my fingertips as I move forward in building my business. As for my computer, I actually went so far as to purchase a brand new laptop, and I’m being very discerning about what gets transferred over from my old PC to the new. Energetically and electronically, I can feel how much more open the flow is by doing this.

3. Clean up Your Business Circle

This one can be a bit difficult, but it’s necessary to prune the people you surround yourself with from time to time. It doesn’t mean you have to completely disconnect from them (unless they’re just weighing you down energetically), but do make a conscious choice to spend more time in the company of those who lift you up.

Let me give you a simple example. If you’re on someone’s ezine list just because everyone else is or you feel like you should be, but you either a) don’t read it or b) don’t feel good when you do read it, just unsubscribe and allow the space for something that resonates with you to take its place.

Or maybe you’re part of a mastermind group that you feel you’ve outgrown. Now is the time to graciously bow out. Once you do, you open the space for a new group to form around you that better supports where you are now.

How are you making space and opening the flow for the new year? Please share below…

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5 Easy and Effective Ways to Give in Your Business



It seems that, at least in the US, the holiday season starts earlier and earlier, with Christmas cards taking over most of the card section of any store right after Halloween (if not before!).

And while it bugs me to hear holiday music over the store speakers while I’m shopping for my kids’ Halloween costume (because by the time Santa does visit, I’m quite tired of dreaming of a “White Christmas”), as far as planning on how to market for and during the holiday season for my business, it’s almost never too early.

One of my beliefs is “Giver’s Get,” in the sense that you are giving from a place of having no expectation of getting anything in return.

What follows are 5 ways that you can give in your business, feel really good about it, and reap the rewards from the Universe.

1. Thank your clients and customers.

An obvious one to do in this season of giving is to show your gratitude to your current clients and customers for their business. But you might be surprised at how few business owners actually take the time to do this.

It could be something as simple as expressing your thanks in a short email. Or you could send a thank you card in the mail. Or you could take it a step further and do something I’ve done in the past – send a postcard expressing your gratitude with a link to a special – and fr*e – gift to your VIP clients and customers.

Taking the time to say thank you goes a long way towards deepening that all-important relationship with your current clients and customers. If you do nothing else this holiday season, at least do this.

2. Give your ezine list a gift.

Your ‘pot of gold’ in your business in your email list of potential clients and customers. You should always be treating them well, but at least once a year, offer them a gift – no strings attached – just because…

For a few years, I offered a 12 Days of Christmas series to my ezine subscribers, where they received something of value that would benefit them in building their business once a day for the 12 days leading up to Christmas. This was a huge hit every year, and it was fun for me to come up with something new each day.

You don’t have to offer 12 gifts, however. Just one will do very nicely as well.

3. Give a holiday coupon.

As a gift to your list as well as to give you a boost in your income, why not offer a coupon towards one or more of your offerings. You could offer a 2-for-1 coaching session, or a 20% off discount for one of your ebooks or ecourses, or you could offer a special price for the month of December only on one of your programs.

4. Give your affiliates a gift.

Your affiliates are also one of your greatest assets in your business. Show your gratitude to the folks who have chosen to join your ‘sales force’ by increasing their commissions for the holiday season.

Ideally, your commission rate should be at least 25%. Why not reward them further for promoting your offerings by doubling their commissions to 50%?

5. Give yourself a gift.

And don’t forget yourself! If you haven’t already, hire a virtual assistant to help you now so you can enjoy more of your holidays. You’ll be so glad you did and you’ll never go back to being a lone ranger!

I’d like to invite you to choose at least two of these ways of giving in your business to implement this holiday season.

I’d love to know your thoughts on this – feel free to share them below.

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10 Ways Showing Gratitude Now Can Increase Your Future Income



As we head into the season of giving, now is a great time to show appreciation to your clients and customers. Taking the time to give thanks to your clients will set you apart, increase loyalty, improve retention, inspire more sales, and deepen relationships that last long after the initial sale.

Here are 10 easy ways you can say thank you to your clients:

1. Greeting Cards

My husband often teases me that I should own stock in Hallmark for the amount of money I spend a year on cards. I love to send cards, for a specific reason or for no reason at all.

For business, you’ve probably heard of SendOutCards (and no, I’m not an affiliate or a distributor). I get a lot of cards this way, from colleagues, and it definitely deepens the relationship for me. And it is a super-easy way for you to do that with your customers too.

2. Personal Notes

I love to send personal notes too. I have specially designed notecards that I send when I just want to connect with someone after a particularly powerful conversation or coaching call, when someone makes an investment in working privately with me, when I’ve made a special connection with someone in person, or when a client just needs a little cheer.

3. Invitations

One of the things you can do for your top clients is to invite them to a special event just for them. It can be a lunch or dinner at an event you’ll all be at, or carve out a portion of your own live event to spend time just with them.

You can also invite them to special teleseminar, webinar, or LiveStream event where you offer them free content just for being your top clients.

4. Small Gifts

Flowers, books, a mug, or something more specific are all thoughtful gifts for clients. They can be sent for certain occasions or just because (that’s actually my favorite way to send a gift).

5. Gift Cards

These days you can get gift cards for almost any product or service. Some companies, like Starbucks, offer having your logo or business name imprinted on them. Other ideas besides coffee include restaurants, movies, bookstores, office supplies and online vendors like Amazon.

6. Referral and Affiliate Rewards

Even if your referral or affiliate programs offer a commission on each referral, sending a personalized note along with it will go further in encouraging your network to continue to promote your offers into the future.

7. Reverse Referrals

Whenever appropriate, refer your clients and customers to others whom they will benefit from. Making this a part of the way you run your business will come back to you ten-fold as it shows the Universe your belief in abundance.

8. Customer Appreciation Days

Pick one day a year to designate as a Customer Appreciation Day to celebrate your clients. Make a special offer only to them and make a lasting impression.

9. Host Events

Host a gathering at the next event where your clients and customers are likely to gather. A Tweetup is a popular way to connect with both current and prospective clients and they are super-simple to set up and cost you nothing but a bit of time. You can also hold a virtual event anytime you want to bring your clients and customers together.

10. Life Events

Weddings, baby showers, major moves, book contracts, big speaking gigs, TV spots, or any other major event warrants an acknowledgment. A nice card or personal note, or even a quick phone call, will make you memorable for sure.

I’d love to know the ways you show appreciation to your clients and customers. Please share them below.

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