4 Business Shifts for Success in Current Times

I have a successful business because I know what to do and I do it. I make a good income, I work with clients I enjoy, I get to be creative and I get to do all of that in a way that serves my family and my life.

So when I attended a small intensive led by Laura West, my intention was not to get more strategies or techniques, but to truly shift the way I envision my business as I reinvent it in these shifting current entrepreneurial waters. And that’s exactly what I got – here are just four of those shifts:

1. Money comes from working within your creative power centers

Laura’s created this powerful body of work around the ‘creative power centers’ that crystallized where I needed to spend my time and energy on to evolve my business in the way that honors my life and my own strong boundaries around that life.

For me that means really listening and following my intuition more, taking care of my personal energy more, increasing a team member’s responsibilities, and adding a whole lot more ‘Alicia flavor’ to the mix.

2. Always come back to what I want

When the thoughts get muddled and the confusion sets in with all the choices of what to do in my business (and my life), I will keep coming back to this single question:

What do I want?

And I’ll keep asking it until what I want is crystal clear. Then I’ll know exactly what to do.

3. Systems and structure equals more freedom

I’m great with systems – we have one for pretty much everything in my business – but structure is lacking a bit, and that’s because I can operate well on the fly. However, just thinking about how a little bit more structure would benefit me and my team and how that would lead to more freedom for me got me excited about actually putting that structure in place right away.

4. My non-negotiables are my success

I’ve been looking more closely at this and with the focused time at the intensive, I realized that a big attraction piece for my audience are my non-negotiables (family first, summers off, etc.). From that place, I was able to draft the new design of my business and I couldn’t be more excited about what’s to come.


  1. Alicia, can you please define a little more clearly the difference between systems and structure for me? Thanks!

  2. Hi Mary,

    Sure – by systems, I mean more the processes/procedures of how things happen in my business. For example, for each of my articles, we follow my ‘article leverage system’ that is the process we follow to re-purpose that content.

    By structure, I mean in terms of how I often and how I communicate with my team, what days/hours I might dedicate to writing, that kind of thing.

    Does that help to clarify?

    ~ A

  3. Alicia, You are exactly right! Your priorities/non-negotiables are what drew me to you. I identify with family first! My problem is clarity on what is for ME! That is why I cannot wait to attend OBBW with you this fall.
    Don’t change.
    Love just the way you are….


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