What you really want matters more than you may think…

It’s Wednesday and we got hammered with over a foot of snow all day yesterday, but it’s sunny with clear blue skies now so it’s gorgeous… 🙂

Today, the kids test for their next belt in karate, so they’ll be practicing and studying, and will probably get outside to sled this afternoon too, while James is snow-blowing. Poor California guy had to marry a New England gal… 😉

I’ve been spending a lot of time lately journaling and in conversation with some trusted colleagues to discern what I really want as far as my business goes. I’m actually pretty clear on it, but sometimes we all need a little bucking up to find the courage to make the bigger shifts.

I’ve been sharing some of the practical shifting (cleaning up my email list, converting my Facebook profile page to a new business page, etc.) but there’s a lot more intangible shifting going on as well…

And I’ve been reminded of the time when I wanted to host my first live event.

I’d wanted to host my own event for a few years, but frankly I was scared.

I had NO idea how to do that – and even though I had a great coach at the time to guide me, the type of events she was putting on were not the type of events I wanted to do.

But I’m a good coaching client – so I followed the steps that were being outlined for me, and long story short, I ended up with a $15k contract and a ballroom at an airport hotel – BLAK!

That did not feel good at all, so I took a step back and really focused on what I wanted – not necessarily what everyone else was doing or even what I was being advised to do for all perfectly logical and sensible business reasons – and I made some decisions from that place instead.

Honestly, once I did that, everything clicked into place easily… that was in 2010 and this fall will be my 8th year hosting my event. 🙂

So I’m wondering if there’s something you’re doing in your business that doesn’t feel quite right, for any reason, whether it’s an event or something else entirely?

Here’s what I know – you may have all the right pieces in place (the offer, the marketing copy, the audience, the launch strategies, etc.) but if those tangibles don’t line up with the intangible – how you FEEL about the offer, it’s not going to be the success you want it to be.

Think about that… and let me know if it resonates in the comments.

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