Pinterest: 5 Ways to Use it Effectively to Market Your Business

Oh no! ANOTHER social media platform?

Oh yes – and it’s one you might want to take a look at, to see if it makes sense for your particular business. But a caution here – even it it does – don’t feel you have to add it to your social media marketing. If you’re already overwhelmed and just keeping up with your current social media efforts, then leave Pinterest be, at least for now.

But if it appeals to you and makes good business sense to add it to your business platform, here are five specific ways you can use it in your marketing efforts:

1. Less Clicks = More Conversions

The less clicks your visitor has to make to get to the information or product they want, the higher your conversion rates. With Pinterest, there are just two clicks from first seeing something of interest to visiting its site of origin. That translates into more leads and more sales.

For example, let’s say you have a book for sale and you pin the image of the cover from the book’s sales page to your board. When one of your followers sees your pin and clicks on it, it will allow them to share it with others immediately. And if they click it again, it will take them to the site where the image was pinned from, in this case, the sales page for your book.

2. Drive tons more traffic to your site

Because Pinterest has such a large following (10 million unique views at this writing) it’s a great tool for driving more traffic to your site via the links that are attached to the pins you make to your board.

In fact, there are tracking stats that are showing Pinterest is driving more traffic back to websites than Facebook or Google+.

3. Easy for people to share your content

Pinterest makes it super-simple for your followers to share your pins and therefore links back to your site. Because every pin includes a link leading back to the source of the image, this can translate into a lot more inbound links to your website. So the more followers you have, the more those followers share your pins, the more traffic to your site.

4. Gain from user addiction

Some markets have already fallen in love with Pinterest, with more to come as more people become aware of and start utilizing this new social media platform. If your market is a fan of Pinterest, then you need to get onboard and get in front of all that traffic. Just start with one board, pay attention to what your followers are re-pinning (sharing with others) the most, and pin more of that content.

5. Connect it with your other social media sites

Since I’m all about leveraging your time and talent, if you’re going to use Pinterest, then you need to connect it with your other social media platforms to do so. You can connect Pinterest with your Facebook profile (hopefully they will add the ability to connect to your fan page soon). You can also connect your Pinterest account with Twitter so your pins are automatically tweeted. And you can add a "pin it’ button to your website, much like other share buttons, so your visitors can pin for you.

I’d love to know your thoughts on Pinterest – share with me below…


  1. Its funny… I’d never heard of Pinterest until this morning, and already I’ve gotten five messages about it just in the last few hours! The very interesting thing is that not all of these are from marketing people. The self-improvement, metaphysics and HISTORY people are talking it up, too!!

    Must be really great if niche businesses are already turned onto it!

    Anyway, the second reason for this post, before I hop over there to see what all the fuss is about, is to give a heads up on an important point.

    Seems that there is an over-ride, so if people use Pinterest to generate traffic to affiliate offers, there is another step that has to be taken for the link trail to stay coherent… you’ve got to go back AFTER the pin is posted and edit the url to be sure it points to your offer.

  2. Great article Alicia. I just recently started using Pinterest personally, but your article has given me some ideas on how to use it for my business. Thanks!

  3. Alicia,
    I’m really liking it, especially for developing the like, know and trust. It’s a great way to show your personality and interests so people can see another side of you beside as a business person or marketer.

  4. I signed up for Pinterest last week but didn’t have time to “pin” anything. When I checked my google analytics, I had traffic coming in!

    So, I am pinning! 😉

    Donna Ashton

    • Hey Wendy (great to connect with you!),

      Yes, you’re correct that we should do our due diligence and read the policies and parameters of any social media sharing site (or anything else for that matter). Thanks for sharing the article – I had read the same, and the author has a few others posted there as well about Pinterest and other policy concerns of posters. So be sure to read the fine print before you start using Pinterest so you’re covered.

  5. Donna, yes, Pinterest is #9 in my top ten sources of traffic 😉

  6. I’ve been using pinterest personally for a long while, but didn’t think to use it for business until just last month. Have started and look forward to seeing how it goes.

  7. I just got onto Pinterest after hearing about it from a lot of business experts. One thing I’ve enjoyed is that it forces me to add an image to my blog posts if I want to pin them, and I absolutely love how that made the blog posts more fun. Just a little image makes such a difference.


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