Pinterest: 5 Ways to Use it Effectively to Market Your Business

20 February 2012

Oh no! ANOTHER social media platform? Oh yes – and it’s one you might want to take a look at, to see if it makes sense for your particular business. But a caution here – even it it does – don’t feel you have to add it to your social media marketing. If you’re already overwhelmed and just keeping up with your current social media efforts, then leave Pinterest be, at least for now. But if it appeals to you and makes good business sense to add it to your business platform, here are five specific ways you can use [...]

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Posted in Business-Building Articles9 Comments

How to Handle CopyCats

11 February 2012

Ever have someone copy your idea, your sales page, your emails, or anything else you’ve created in your business? Yeah, it’s not a good feeling. Yeah, yeah – I know that ‘imitation is the sincerest form of flattery’ and that we’re all of ‘one mind’ and all that, but really? There is a line that no one should cross. I’ve dealt with this on numerous occasions in my own business (frankly dealing with it now with someone who certainly doesn’t need to copy me – who has an extremely successful business already so I know that it’s about something else [...]

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Posted in Business-Building Articles4 Comments

3 Easy & Effective Alternatives or Additions to Your Coaching Packages

04 February 2012

One of the things I enjoy about coaching is that I get to be creative with how I work with my clients. And I often ask them to create the program they’d most like, and usually we can make something up that works for both of us. But in the ten years that I’ve been around the coaching industry, I’ve seen a rapid change from traditional 1:1 coaching of three 45 minute sessions per month for a monthly fee to session bundles, coaching programs that last as long as a year, in-person retreats, and much more. And yet there are [...]

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How to Unhook from the Future

30 January 2012

Chloe has a children’s book titled Milton’s Secret: An Adventure of Discovery through Then, When, and the Power of Now by Eckhart Tolle and Robert S. Friedman, which really simplifies the concept of living in the present moment, and how the practice of that will, for the boy in the story, eliminate fear and worry. I wanted to explore that as it pertains to your business, with a slightly different slant. I wonder if you, like so many of my clients, and myself as well from time to time, are so hooked into the future that we’re missing the NOW [...]

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Posted in Business-Building Articles2 Comments

How Much Money Do You Really Need?

21 January 2012

I’ve personally invested over $100k in my own business education (not including my MBA) and I’ve leveraged that investment into well over a half-million dollars in the last few years. I’ve said before that I will make my million – in my time and on my terms. And because I’m sensing this strong undercurrent of desperation in many business owners about making 6 or 7 figures, I wanted to invite you to take a different tact: Ask yourself, what’s the least income you can make right now and still live a happy life? Not ‘I want to make a million [...]

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Avoiding the Well of Despair: A Realistic Timeline to Cash Flow

09 January 2012

Falling into fear and doubt as you build your business is normal, but there are many things you can do to catch yourself before you fall into what I call the Well of Despair. The Well of Despair is that cold, dark, spinning place filled with fear and doubt like… “Can I really do this?” “If this really going to work?” “I’m putting in so much effort and it feels like I’m not getting anything in return.” “I’m uncomfortable talking about my business because I’m not where others think I should be and I feel like a failure.” First, take [...]

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