How to Take the Summers Off

One of the questions I get asked the most is how I take the summers off, so I thought I’d answer that a bit for you in this post.

The purpose of this content is about much more than just taking the summer off – or any extended holiday – it’s to help you get really clear on your plan for the next 6-12 months and beyond, what it’s going to be all about for you, both from a pragmatic view as well as from a big picture view.

You likely know that I take 12 weeks off (half of June, and all of July and August) as vacation to spend it with my family at the lake where I spent my summers growing up.

When I first decided that I wanted to be off for the entire summer, I had to figure out how to make that work and still run and grow my business.

So in the beginning, it was a very slightly working vacation, maybe 10% of thetime… And the first time I did this, I did certain things to prepare for it:

1. I decided on what main projects I was going to focus on, two in total.

2. I decided what my VA would focus on, all the admin details that I didn’t want to be troubled with, but that I had had a hard time of letting go of beforehand.

3. I went through all my files and only brought those with me that I had to have to work on those 2 main projects. (As a back-up, I used a remote access program in case I had to get something on my desktop).

4. I clean up my laptop and rigged it for wireless.

5. I let my clients and customers know (more than once) that I was on vacation, that I would respond to emails but that it might take a little longer than usual, but that I was also living this model.

So those were basically the things I did to get ready.

What happened?

Much to my surprise, because I think I was so busy-busy all the time that I wasn’t moving forward very quickly with anything and spent a lot of time putting out fires, I was actually MORE productive – and MORE profitable – during those summer weeks than I had been the previous 6 months working from my home office.

So what was different?

1. I chose two main projects to focus on that only I could do (writing my book and the Café (my membership program)) and either let the rest go (absolutely nothing negative happened as a result) or delegated it.

So I was really focused on my ‘genius’ work, which is what will always bring your more money sooner than focusing on fixing your website or other admin tasks you should be doing.

The next summer, my one main project was putting all the content pieces in place for my first workshop. I chose just one project because of its size.

2. I had scheduled work time. This was a biggee for me. At home, I worked when the kids slept (naptime or nighttime) and then all kinds of in-between time when they were playing by themselves or when Daddy was watching them.

During those early summers, I only worked a total of about 2 hours a day, between pre-wake-up time and post-bedtime, 3-4 days a week. I get up at 5:30am and work for an hour or so before the kids get up, but that’s also my time to sit on the dock,watch the loons and write in my journal, and drink my coffee while it’s still hot.

When I worked it was only on those one or two projects, and answering emails that were a priority, like those from Platinum clients. Anything else I did was a bonus. I wasn’t stressed at all, and when I was with kids, I was completely focused on them, not on the business.

Since then, I restructured my business so that I don’t offer anything ‘live’ with me while I’m off for the summer, my coaching and training programs end around Memorial Day weekend, and the only work I do over the summer is write the personal note in my ezine each week. Everything else is done and queued up before Memorial Day or is delegated to my team to take care of.

There’s a bit more to it than this, of course, but if you’re seeking to take more time off, whatever time of year it is and for whatever reason, this should get you thinking how you can do it too.

Back-to-School Business Bundle Sale!

Just dropped Jack off for his first day of 3rd grade – woohoo! And since Chloe started 6th grade yesterday, it’s back to business for me – and my Back-to-School Business Bundle for you!
Take a look at it here:
 
Here are just 5 of the 32 trainings you’ll have instant access to:
1. How to Prioritize All You Do
 
Overwhelmed? Confused? Immobilized by the sheer number of items on your to-do list? You are not alone. It’s the entrepreneur’s trap and this is the training call that will free you.
 
(this is one of my all-time favorites)
2. The Simple 7-Step Autoresponder Sales Sequence
 
In this training call, Alicia will teach you how to write a quick autoresponder email series that sells a product or service on autopilot.
 
(one of clients implemented this right away and saw instant sales – and she was amazed at how a simple it was!)
 
3. Advanced Signature System
 
Got your Signature System outlined? Alicia’s going to show you what to do next with it, and how to create additional revenue streams from it, quickly and easily.
 
(This is HOW my business passed the 6-figure mark and then the million-dollar mark)
 
4. 22 Ways to Instantly Boost Your Sales Page Conversion
 
Want to get more sales from your current and future sales pages? In this training, Alicia will share 22 easy ways to make sure your conversions are as high as they can be.
 
(another checklist-style training to be certain you’re not leaving money on the table!)
 
5. How to Multi-Purpose Your Content
 
Following my Content Leverage Flow Chart, we’ll work together on implementing each piece that makes sense for your business so you can finally start drawing more people to you.
 
(I teach this process in-depth at both my annual Online Business Breakthrough Workshop as well as at my Gather Your Clan workshop – but you can get it right now – this one alone is worth your tiny investment).
 
If you want to build your lifestyle business (yes, that kind of business that puts your LIFE first – letting you focus time, energy and money on what’s truly most important to you), you’ll get 32 of my most effective programs for just $97-.
These trainings are comprehensive step-by-step trainings and were only available to private clients who invested $2k or more to learn what you have immediate access to below for a fraction of that.
 
This offer is good only until Friday, September 9 so don’t delay, ok?
 

I was telling a friend…

Happy President’s DayPresidents-Day-2014!

The kids are off from school today, so while they enjoy their allotted screen time this morning, I’m taking a moment to share something with you I was telling a friend over the weekend…

She’s a fairly new friend, so we’re still getting to know each other. She was asking about my business (she and her husband own a very successful company in the IT industry) and as I was telling her about taking time off when the kids are off from school, she reminded me how remarkable that is – to own and run a successful solo business that enables me to take an incredible amount of time off.

That’s just one big benefit hosting my own small live event has given me… to be able to be with my kids when they’re off from school, whether it’s a long weekend like this one, or 13 weeks this coming summer.

And that is priceless to me.

If you want to know more, then be sure to join us on my free livecast coming up…

PROFITABLE SMALL EVENT SECRETS:
Behind-The-Scenes Strategies You Must Know
For Your Event To Be A True Success

Just visit this page to reserve your spot.

Cheers,
~ A

PS: I’d love it if you’d share this with your friends and colleagues… thanks so much!

Are you new to building your business online?

Hi there!

I had a email conversation with a potential high-level client several years ago that went something like this…

“Alicia, I have a successful life coaching practice – full client roster, mostly via referrals, steady 6 figures in income, and I want to bring my business online. I’m interested in your Platinum program – can we talk?”

I told her she should consider going through my 21 Easy & Essential Steps to Online Success System™ instead.

My response surprised her. So much so she graciously asked why it seemed she wasn’t qualified for my Platinum program…(because <insert name>, <insert name> and <insert name> had already told her she was for their programs.

I explained it wasn’t that she wasn’t qualified at all. It was that she was already successful offline and she didn’t NEED a $24k Platinum program to bring that success online.

She only needed to implement the 21 Steps (for $297-) to get the foundation of a successful online business in place, and THEN we could talk about Platinum.

Or I could personally lead her through the 21 Steps program for $24k and call it Platinum… 😉 Her choice… You can guess which she choose, thanking me for pointing her to just what she needed next (and saving her thousands of dollars too).

I’m so tired of hearing stories from you about spending thousands of dollars BEFORE you want or even need to, just to get those critical underpinnings in place.

So I want you to have the same choice I gave to her  – and for even less of an investment than that…

I’m offering you the 21 Easy & Essential Steps to Online Success System™ for just $97-.

Click here to get your copy right now:
https://aforest.leadpages.net/21-steps/

This is the final time I will be offering this program, even though it’s been my bestselling offer since 2006 – it’s simply time to make space for something new to emerge.

This $97- deal ends on Saturday, June 6, so don’t wait, ok?

Click here to get your copy right now:
https://aforest.leadpages.net/21-steps/

Cheers,
~ A

PS: The program comes with access to the private 21 Steps Facebook Group as well as 8 Video Trainings of the entire course… it’s a screaming deal. 😉

Click here to get your copy right now:
https://aforest.leadpages.net/21-steps/

Are you ready to decide?

If you’ve known me for any length of time, you know that I like to make decisions quickly
and take action right away. I know that I can tweak along the way if need be, but I won’t
get where I want to go if I don’t make a decision and MOVE. 😉

The same holds true for you in deciding whether or not to work with me on any level – privately,
in a group, or at my Online Business Breakthrough Workshop.

And as always, I want that decision to be the right one for you…

Because I know that’s the only way to have a mutually beneficially relationship that is not
only chockfull of value in terms of content, coaching and support – from getting you from where you
are to where you want to be – but we can have a whole lot more fun along the way as well.

(And I’m all about business being profitable AND fun. :-))

On that note, I’d like to answer some of the most common questions we’ve been receiving
about my upcoming Online Business Breakthrough Workshop: Your Blueprint to a
6-Figure Freedom-Based Business.

My hope is that doing so will enable you to make a decision whether or not one of the last
half-dozen seats is right for you.

And be sure to read through to the end – I have something by the way of over-delivering
to share with you as well. 😉

Q: Will you be offering a simulcast ticket option for OBBW?

A: No, OBBW 2012 will not be offered via simulcast. At the moment, OBBW is an intimate
workshop, with no more than 50 attendees. In order to engage fully with the participants in
the room, I have purposefully chosen NOT to simulcast the event.

If you want to learn from me on how to design, grow and manage a successful and sustainable
business, part-time, and that honors whatever it is that’s MOST important to you, then
join me LIVE here.

Q: I’m new in business. Am I going to be overwhelmed by OBBW?

A: Definitely not. Whether you’re a new business owner or have several years under your belt,
what I’ll be sharing with you during our 3 days together is applicable and immediately implementable
to ALL levels of business owners.

In fact, one of the unique ways I teach is in ‘layers’ – you’ll fully appreciate this at the workshop.

And it’s one of the beauties of hosting a boutique event like this – we’ll be tailoring all of the content
together for wherever you are on your business-building path (starting with a Discovery Questionaire
you receive upon registration where I ask all about you and your business, your goals and desires,
and what you want and need most from me at OBBW).

Q: I’d like to come, Alicia, but I don’t like traveling or attending events alone. Could I bring
someone with me?

A: Sure! All regular ticket holders may Bring-A-Friend (spouse, colleague, friend, client, family member,
team member, etc.) for a one-time non-refundable $97- fee.

What that also means is that if you have someone you’d like to split the ticket fee with,
you are most welcomed to do that (working the details amongst yourselves).

For example, if you purchase your seat for $497- (the current ticket price) and add on the
Bring-A-Friend option at the thank you page for $97-, the total investment would be $594-. That split
between two people would be just $297- each! (

Bottom line? At the early bird price of $497- (or even better, the split price of $297- if you split
it with someone), you have the unique opportunity to participate in one of the only small business
events that is 100% (and immediately actionable) content.

As I write this, we have 6 seats left for this year’s workshop. With my own bigger picture plan
mapped out, I can confidently say that it’s likely this is the last year I will be hosting this intimate
of an event for a full 3 days at this low of an investment.

So if you’ll feeling the pull or you’ve been on the fence, Alicia, I’m inviting you to make a decision – one
way or another – now.

Here’s the link for you to grab your ticket right now:

http://www.OBBW2012.com

And last but not least…

A little surprise…

(I haven’t even let those who’ve already registered yet know about this surprise bonus yet…)

Everyone who has a reserved seat for – and attends – OBBW 2012 (whether it’s a regular ticket
or a bonus ticket (guest, client, friend, scholarship, etc.) will receive 2 BONUS tickets to OBBW 2013*.
You won’t have to book those seats until a later date, but we will keep them in reserve for you and be sure
you get first dibbs on securing them before we open the doors to the public. See? Fun!

I’m really looking forward to welcoming you to OBBW this September!

Cheers,
~ A

P.S. The workshop is less than two months away – and to be honest, it doesn’t matter to me whether
or not we fill these last few seats. But it does matter to me that you make a decision one way or another
for yourself. So whether it’s a YES or a ‘not now’, trust that and move forward. If YES, reserve your spot
and learn how I’ve created a business that honors my life and what’s most important to me, on a part-time
basis from the beginning. Let me show you in detail how you can do the same.

*Each bonus ticket requires a single $97- non-refundable seat deposit.

Go back in time with me?

As I enjoyed celebrating our freedom here at the lake yesterday, surrounded by family and friends, laughing and reminiscing together, in my mind, I went back in time for a moment…

…to when Chloe was 4 months old, and we lived in New York, and we bought one of those small easy-set pools so I could ‘swim’ with her… and then when she was 6 months old and we spent a week at the lake at my parents’ cottage and I cried the moment I laid her on the little beach down the hill from the cottage, and how I smiled so much it hurt when she went into the water in her little float that first time, feeling overwhelmed with gratitude for being able to share this very special place with her.

As much as I had always wanted to spend my summers at the lake like I did from the time I was 3 months old until I was 22, I had to get a ‘real’ job after graduating from college instead of another summer job waitressing. Nothing was more motivating to me to figure out how to create a lucrative business of my own designed around the life that I wanted than that first brief visit here with my daughter.

And by the next summer, I had secured a waterfront cottage for us for 4 weeks, which James, Chloe and I enjoyed together, and Chloe and I spent another 3 weeks with my parents at their place with James joining us on the weekends. (Each year since, we’ve added a week or two (and our son Jack), and seven summers later are enjoying 11+weeks together as a family.)

That was also the first summer I embraced this concept, offered to me by my mentor, coach and friend, Andrea Lee…

To double your income, the first thing you must be willing to do, is do LESS THAN HALF of what you’re currently doing.

Gulp. At first, I thought, there’s no way I could possibly work less. I had an 18-month-old who took a few 30 minute naps a day at best, which is when I worked…

But I knew intuitively there was something to this and there was no better time for me to test it out than during the summer.

So I did – for 7 weeks I sent my ezine each week and that was pretty much it… and you know what happened?

I made more money during those 7 weeks than I had in the previous 6 months. Amazing.

Thus, that concept has become one of the principles I’ve built my business on since.

This one can be a bit hard to grasp – it was for me, since I grew up with a work ethic grounded in an Irish immigrant great-great-grandfather who landed on the docks in Boston and started the legacy of a long line of longshoremen on my father’s side, including my dad, the same day.

I’m inviting you now to consider it though… what can you do less of or not do anymore at all that will empower you to create more income?

I guarantee there is something that you could let go of today that will start you on the path of more income today.

This concept, and others like it that have made a huge difference in the success of my own business, are part of what I’ll be sharing with you in our intimate gathering at my Online Business Breakthrough Workshop 2012.

I’ll be sharing with you specifically how to cut your workload in half while doubling your income, so if this is calling to you – then go ahead and reserve one of the last few seats available here:

http://www.obbw2012.com

(If you have ANY questions about OBBW, just hit reply with them and we’ll get right back to you.)

Then watch for a message from me on Friday, as I’m going to offer you an opportunity to create or strengthen the foundation of your online business so you can create the same kind of FREEDOM I have in my business.

’til then…

Cheers,
~ A